The best way to track internal links in Google Analytics
-
Hi there, we are a retail business and we have invested in quality editorial content which sits in our Blog at ourwebsite.co.uk/blog/
The Blog links to the main site (an online store) and I want to track the 'value' of the blog by how many clicks the blog content generates back to the main store.
At the moment we're using this code on the end of every link in the Blog:
?utm_source=Blog&utm_medium=Widget&utm_campaign=FromBlog
Does this affect SEO and is there a better way of doing it? Thanks.
-
I believe having a blog directly affects search traffic to your site. However, the value of your blog is indirectly linked to sales. You don't need to use a UTM at the end of your article URL's instead I would look over the traffic your entries are receiving and take GOOGLE Analytics for power users, free course, to see if they shed light on how you may link your blog to revenue performance.
-
It has no SEO impact (*) but you shouldn't use analytics campaign tracking for measuring internal links as it will mess up your data.
Several other options exists - like event tracking or custom dimensions. There is an interesting article from Cutroni on the subject you might want to check out.
Dirk
(*) provided that your destination url is using a canonical url - if not you could have duplicated content issues as both the domain.com/article.htm?utm_source=Blog&utm_medium=Widget&utm_campaign=FromBlog & domain.com/article.htm will exist
-
Hi Ben,
No It doesn't affect SEO. Webmasters use url builder only to know correct source, medium and campaign. IMO url builder is fine to use to track blog traffic.
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Did Analytics change the way to handle Google images searches on Dec 12?
Dear all, One of the sites I'm monitoring receives a lot of traffic from image searches or images that appear in universal search results. On Dec 12th, 2015, the bounce rate for these sessions went from around 30% the day before to around 87%. See screen shot below. Did anybody notice similar bounces in the bounce rate? Did Google change something in the way that image search is handled? Looking forward to your ideas! large?v=mpbl-1&px=999
Reporting & Analytics | | AABMarketing_Frank0 -
Referral issue in Google analytics
We have an eCommerce website that counts paypal as a referral source in Analytics. The site takes people to Paypal to make a payment and then back to the website to a Thank You page once that payment has been made. Due to this, Analytics sees this as a conversion that has come from Paypal, and also records it as a referral source, when we know this is not really the case. This also distorts the data in analytics and prohibits us from clearly seeing which channels sales have come from. Is there anyway in Analytics to include Paypal as a part of the website so that it does not record Paypal as a separate referral website?
Reporting & Analytics | | Gavo0 -
Is there a way to find out who the admin of a Google Analytics account is?
We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?
Reporting & Analytics | | marketingmediamanagement0 -
Google webmaster links vs Moz Reporte do follow links
A bit confused about my seo reports for a site I am tracking in Moz. Google webmaster reports i have 1836 links to my domain.
Reporting & Analytics | | KenW
Moz reports 273 external followed links.
Website Auditor reports 449 dofollow and 338 no follow.> total 787
What is important factor that I should be reporting to my client that really matters?0 -
How long does Google Analytics store data?
Hello All, How long analytics keep the data for one website? at least two years at least 25 months other I guess that they guarantee at least 25 months, but it might be more.
Reporting & Analytics | | CommercePundit
Anyone has any other suggestion? Thanks,0 -
Google Analytics
Is there any way around being able to set up 20 goals in Analytics? What if one of my clients want to set up 10 pages with separate actions to track on each page. Will then each actions count as a separate goal? If this is the case, how could I work around creating more than 20 goals? Would I have to look into hiring/buying a third party or separate software? Your help is greatly appreciated.
Reporting & Analytics | | flcity150 -
Google Analytics
Hello In Google analytics you can obtain the number of visits as a result of non-paid search. You can also set up custom reports to find the number of organic searches. The numbers are different, so what is the obvious difference between these two metrics that I'm missing. Thanks in advance for any assistance. Neil
Reporting & Analytics | | mccormackmorrison0 -
Seeing / and no / in Google Analytics
When I look at my Google Analytics code, I see that the same content will show up twice, once with a / at the end of the URL, and once without. My site is at http://www.skypeenglishclasses.com. Does anyone know why this would happen? Is it duplicate content?
Reporting & Analytics | | Paulguy0