After blog URL structure change, should you wait to optimize old posts?
-
Hi all,
I'm changing the URL structure on my site's blog (getting rid of dates) soon, but I'm also working on updating/optimizing a bunch of old posts. Some of these old posts have a good amount of traffic, which I don't want to lose when I redirect the old URLs to the new URLs after restructure. I know that you are more likely to maintain your rank and traffic after a redirect if you keep the page content the exact same.
So my question is -- should I leave the old posts alone (not making any changes) for a couple of weeks after the URL restructure/redirects for Google to index the new URLs and see that the content is the exact same so the pages don't lose any traffic, OR does it not really matter because I am optimizing these posts, meaning that the content will be better and hopefully get ranked higher?
I haven't been able to find a consensus on this, so I'd really appreciate the advice!
Many thanks,
Rebecca
-
Hi Rebecca,
I would say it doesn't matter. The optimised posts will most likely get higher rankings. I very regularly edit and extend posts with up to date info and this is only resulting in better rankings because of the "fresh" content I provide. Best wishes to you too!
Regards, Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name in URL
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one 2 questions really: 1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? 2. Do I get 100% benefit for all the links built up on the old page
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Blog.ledsupply.com VERSUS ledsupply.com/blog
Hi All- We had a security issue that started on out blog (ledsupply.com/blog) and moved into our shopping cart, so IT suggested and moved the blog to its own server. This means we had to change the URL structure. It's now blog.ledsupply.com/ instead of ledsupply.com/blog...Is there evidence or opinion on whether this will effect SEO/Traffic (assuming we set-up redirects, etc.)? I remember reading that Google suggests having your BLOG be part of your main domain and not a SUB domain, so I'm very hesitant to switch and also welcome any additional security measure suggestions we could set-up, so that we can keep the preferred domain structure. Thank you so much! -Brooke
Intermediate & Advanced SEO | | saultienut0 -
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
Changing URL structure of date-structured blog with 301 redirects
Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1
Intermediate & Advanced SEO | | IanOBrien0 -
Clean URL help!
Hi all, In short, i'm looking to redirect examplepage.html to examplepage .I've got rid of the .html, sitewide this morning. However I want to redirect Google & people who have bookmarked the old url structure. Currently if you have the extension on or not, it will show in your browser. I'm wanting /examplepage.html to 301 redirect to /examplepage I've gone the normal way I'd do it by adding in .htaccess: Redirect 301 /examplepage.html http://www.example.com/examplepage I'm assuming it isn't redirecting as the example.html page is no longer... what is the way around this? Thanks for any help! In firefox the error of the page is: The page isn't redirecting properly Firefox has detected that the server is redirecting the request for this address in a way that will never complete.
Intermediate & Advanced SEO | | Whittie0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
Optimizing WordPress Pages With List of Posts
A friend of mine has published a new site called www.localsguidesa.com. It is an informational/review site about a resort town. Most of my experience has been dealing with single html pages. In the case of this site, the main "money keyword" pages are mainly an introduction of text followed by a list and snipped of blog posts such as this page http://localsguidesa.com/what-to-see-do/attractions which would target St Augustine Attractions. Would she be better off making the main pages with more content and less blog posts? How would ranking be affected with all the preview blog posts on the page? The strategy is for the blog posts to rank on the longer tail keywords...such as "Top 10 Attractions in St Augustine ", but what suggestions would you have for a main navigation page such as http://localsguidesa.com/what-to-see-do/attractions
Intermediate & Advanced SEO | | Pinlaser1 -
What is Structured Data and how to add it WordPress Blog Via Meta tags ?
Hi Friends, Can anyone please tell me what is Structured Data and how to add it to WordPress blog via meta tags because I don't want to show on my blog but show in Google Search. Is there any helpful plugin or some codes? Then please help me to sort it out this problem. Thanks, OM1YI
Intermediate & Advanced SEO | | KLLC0