Target load time on ecommerce websites in 2017
-
I have a client that is redeveloping their website in Magento and is interested to know what their target page load time should be. I've read some stuff on this that's over a year old and curious if anyone has a census on what the averages are or what we should aim for. I know the simple answer is "as fast as it can be", but wondering if anyone has additional insight. Thanks!
-
Thank you very much!
I'm going to recommend a target of 2 sec with an average between 2 - 5 sec and 800ms for first visual. I'll let them know that they can accomplish reducing page size by:
- leveraging browser caching
- setting up HTTP caching
- optimizing images
- using gzip compression
- minifying CSS
- combining javascript files
- using a CDN to serve static files
-
Howdy.
I'm crazy about loading times optimization
So, the strategy is to have first visual within 800ms. and everything visually available at the scrolling pace. That's why deferring and lazy loading is so popular.
Hope this helps.
P.S. I believe if there is no visual within 3 sec, there is like 80%+ of bounce.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Page Speed is not increasing
HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks
Technical SEO | | frazashfaq110 -
Website is not indexing
Hi All, My website URL is https://thepeopeople.com and it is neither caching nor indexing in Google. Earlier the URL was https://peopeople.com. I have redirected it to https://thepeopeople.com by using 301 redirections. I have checked the redirection and everything else is fine and I have submitted all the URLs in search console also, still the website is not indexing. Its been more than 5 months now. Please suggest a solution for this. Thanks in Advance.
Technical SEO | | ResultfirstGA0 -
Any SEO benefits of adding a Glossary to our website?
Hi all, I manage a website for a software company. Many terms can be quite tricky so it would be nice to add a Glossary page. Other than that, I have 2 questions: 1. What would be the SEO benefits? 2. How would you suggest to implement this glossary so we can get as much SEO benefit as possible (for example how would we link, where would we place the glossary in the terms of the sitemap, etc.). Any advice appreciated! Katarina
Technical SEO | | Katarina-Borovska2 -
Amp version of website
Hello & thanks for reading its maybe the monday morning blues but i have two versions of a website - www.gardeners.scot and www.gardeners.scot/AMP/ the pages on the amp version have canonicals pointing to the "normal" website Should the links on "www.example.com/AMP/" point to the amp website or the normal website? what are your thougths?
Technical SEO | | livingphilosophy0 -
Mobile sitemap needed for responsive website?
I've seen some older 2012 posts that discuss, but nothing recent given the new changes to emphasize mobile. For website that are already tested and verified as mobile responsive, is best practice to develop a mobile-specific sitemap and submit that as well? Or will any mobile crawlers spider the regular sitemap?
Technical SEO | | Addion0 -
ECommerce site - Duplicate pages problem.
We have an eCommerce site with multiple products being displayed on a number of pages. We use rel="next" and rel="prev" and have a display ALL which I understand Google should automatically be able to find. Should we also being using a Canonical tag as well to tell google to give authority to the first page or the All Pages. Or was the use of the next and prev rel tags that we currently do adequate. We currently display 20 products per page, we were thinking of increasing this to make fewer pages but they would be better as this which would make some later product pages redundant . If we add 301 redirects on the redundant pages, does anyone know of the sort of impact this might cause to traffic and seo ?. General thoughts if anyone has similar problems welcome
Technical SEO | | SarahCollins0 -
ECommerce Platform Change
I'm just entering the process of switching web developer companies, and I was wondering what process would be best for redirecting our old product (new and used cars) pages. Our current design leaves much to be desired seo wise (http://www.resslermotors.com/index.asp?cmd=detail&vin=1FTSX30F3XEC01446&stocknumber=123911&sg=ocor5h42d2yhkla&Make=Ford&parCertifiedFlag=&Model=&parVehTypeID=&p=6&page=1), and redirecting all of them seems like it would be pretty complicated. In addition to that, we currently have 35,000 pages. Is there a practical way to do redirects with this many pages?
Technical SEO | | ResslerMotors0 -
Every time google caches our site it shows no website.
Our site <cite>www.skaino.co.uk/</cite> seems to be having real issues with being picked up with Google. The site has been around for a long time but no longer even ranks on google if you search for the word 'Skaino'. This is odd as its hardly a competitive keyword. If I do a site:www.skaino.co.uk then it shows all the pages proving the site has been indexed. But if I do cache:www.skaino.co.uk it shows a blank cache. I'm starting to worry that Google isn't able to crawl our site properly. If it helps to clarify we have a flash site with a HTML site running underneath for those who cant view flash. Im wandering if I've missed something glaringly obvious. Is it normal to have a blank google cache? Thanks AJ
Technical SEO | | handygammon0