Can we put long-tail keywords at footer menu and create landing pages for same?
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When we cannot rank for multiple keywords; can we try creating landing pages for some long-tail keywords and put all such landing pages at footer menu to rank for search queries? Will this helps and sound spammy to Google?
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Landing pages will be created for same long tail keywords. And these will not be more than 6. These are like our product features as well long tail keywords. So I think this is OK to Google. Anyhow these will be interlinked naturally in website. But I am not sure we can add to top navigation menu as it confuses more. Footer menu links will not be really noticed by users and only thing I am more into is how it helps in SEO? Do these repeating pages on footer menu influence our rankings for those long tail keywords?
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If you're trying to rank for longtail keywords, your best bet is to create these landing pages individually and link to them naturally throughout the site. Adding them all to the footer menu (depending how many you have) may look spammy to Google since it could be confusing to the user, and Google is all about the user!
I'd recommend adding the most relevant links to the top navigation menu and to the footer menu, then linking naturally from page to page from there. Hope this helps!
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