Changing URL to a subdomain?
-
Hi there,
I had a website www.footballshirtcollective.com that has been live since July. It contains both content and eCommerce.
I am now separating out the content so that;
1. The master domain is www.footballshirtcollective.com (content) pointing to a new site
2. Subdomain is store.footballshirtcollective.com (ecommerce) - pointing to the existing site.
What do you advise I can do to minimise the impact on my search?
Many thanks
Mike
-
If it's an off the shelf store software that you're using, they mostly let you choose the location that you want your store to sit in, so be sure to check that out.
Alex
-
Cool thanks
-
Hey Mike, that's all going to depend on which ecommerce shop you're using and if they are able to do a reverse proxy like that. Otherwise, subdomain is how you need to go.
-
Thanks John - that's really helpful.
Do you know how I go about setting the eCommerce site as www.footballshirtcollective.com/store?
Many thanks
Mike
-
Hi there -
This is a pretty common setup for ecommerce sites with both content and products. Of course, I'd always recommend doing something like www.footballshirtcollective.com/store/ with your product URLs there, which would likely allow you to exclude advertisers/advertising from those pages.
If you do want to use the subdomain and are already committed to that, then there are definitely ways to make it work very well for SEO.
A subdomain is basically a separate website. You need to do everything for it that you would do for the www subdomain (www is technically a subdomain, after all), including but not limited to:
- Verify in Search Console
- Have GA set up
- Crawlable site structure
- Sitemaps
- Well-formatted URLs (lowercase, hyphens, etc)
Since you are moving the URLs from www to store., you also need to implement direct and correct 1:1 301 redirects from the www. to the store. URLs. DO NOT do a blanket redirect of all the current ecomm www URLs to the base of store.footballshirtcollective.com.
Hope that helps!
Self-promotion - if you're looking for help with migrating your content between platforms, I have people on Credo who can help you - https://www.getcredo.com/bizverticals/ecommerce-platform-migrations/
-
Hi. Thanks for the answer.
I had to seperate them as I have advertisers interested in advertising on the content but they wouldn't on the ecommerce site.
How would I set up the subfolder? How long do you think it'll take to build organic search to the site again?
Thanks
Mike
-
Just on this using a sub folder may be a better option.
-
Hi Mike,
I personally wouldn't use a subdomain for this. I would just separate my site out as it is under one URL. I don't like using subdomains and probably would try to avoid it, I have yet to read a success story when using them.
If you design your site well then I don't see why you cant host both under one domain, what was your reason for using them in the first place?
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change of address webmaster tools
Hi dear experts; I trying to migration to https and follow the guide line that explain how to do it. After redirect 301, I created new property on WMT for ssl version and change the pre address to new one. but as you can see in the attach file, the new property does not appear in the list. the old version of domain is: sharifconsult.ir the new one is : https://sharifconsult.ir yd9fL
Intermediate & Advanced SEO | | seoiransite0 -
Changing from .com to .com.au
Hi All, we are looking for some guidance please, if at all possible. We have .com domain (the domain is older than 10 years), we have been using it for 2 years. We also have .com.au version of the domain (the domain is 2 years old, pointing to the .com domain) and isn't being used. We are an Australian based company. Our question is, should we be using .com.au instead of .com and if so, how would you advise going about doing the change over without having huge SEO impact on our business (negatively). We are on the home page for most of the searches we have optimized for, but we are always below the .com.au's - which is why we are considering the possibility of the move? Any advice would be GREATLY appreciated 🙂
Intermediate & Advanced SEO | | creativeground0 -
Mixing static.htm urls and dynamic urls on a Windows IIS Server?
Hi all, We've had a website originally built using static html with .htm extensions ranking well in Google hence we want to keep those pages/urls. We are on a dedicated sever (Windows IIS). However our developer has custom made a new DYNAMIC section for the site which shows new added products dynamically and allows them to be booked online via shopping cart. We are having problems displaying them both on the same domain even if we put the dynamic section withing its own subfolder and keep the static htms in the root. Is it possible to have both function on IIS (even if they may have to function a little separately)? Does anyone have previous experience of this kind of issue or a way of making both work? What setup do we need to do on the dedicated server.
Intermediate & Advanced SEO | | emerald0 -
Changing from Wordpress to html
I am desperately hoping that someone can help with this enquiry. I set up a site www.drug-rehab.ltd.uk about two years ago, on wordpress. I was enjoying top four positions for my local search. Until, in my ignorant stupidity, I changed the site to html as the page load was about 15 seconds a page on wordpress. At the time I didn't redirect the pages - I assumed that they would be deleted and Google would update the changes quite quickly. I then employed an seo agency to try and fix the problem, and have been using these guys for about 6 months and there isn't any change in the seo, despite them creating the re-directs from the orphaned pages 6 months ago. This are low competitive keywords. I can find the indexed pages by URL on Google. i.e. http://www.drug-rehab.ltd.uk/drug-rehab-buckinghamshire.html But I can't find the keyword phrase 'Drug Rehab Bedfordshire' etc anywhere. I wrote to Google for page reconsideration and they told me that it doesn't have any spam penalties against it, and there is nothing to consider. Does anyone please have any ideas how I might be able to revive this site? Many thanks Chris
Intermediate & Advanced SEO | | Tiedoctor0 -
Time for Google to change the emphasis?
Why doesn't Google recommend that links are nofollow as standard, via HTML5, etc., with follow being added if the link is on a quality site (defined by PR, or whatever.) and adds value. Wouldn't this save alot of time? Then they could whack all the sites with coding that doesn't comply, couldn't they? Also, instead of enabling negative SEO, why doesn't Google simply focus on wiping out the sites developed simply to pass on PR. I'm sure we could all send them a few thousand suggestions!
Intermediate & Advanced SEO | | McTaggart0 -
Subdomain Metrics Links??
I have been analysing my companies website against our competitors and we beat them hands down on everything apart from the total links in the subdomain metrics. Our competitor jumped above us a couple of months ago to grab the number one spot for our industries most valuable keyword. They have had a new website designed and after looking at the source code and running it through SEO MOZ in comparison to our site I can't see how they have manged to do it. We beat them hands down on all factors apart from subdomain metrics > Total links where they have twice as many. When it comes to Page Specific Metrics and Root Domain Metrics we easily beat them on all factors. Does anyone have any ideas what I need to do to improve the subdomain metrics? Thanks
Intermediate & Advanced SEO | | Detectamet0 -
How to avoid seo loss after URL restructuring / change?
We are doing On Page SEO over haul of our website. Our old url used to be mydomain.com/send/FlowersInCity-1-CityName.html we are changing it to mydomain.com/send/Flowers-to-CityName Firstly, will it be advisable to do so since we are in the top 10 in most of the Keywords (but losing ranking each month): The website is very content rich site. Till beginning of 2012, we used be in the top three spots mostly due to On Page and Good content, thus getting the inbound links automatically. But now the things have change, industry has lot of competition and few players have already done heavy SEO for their website, both On and off page thus overtaking us in Ranking. We are also doing other requisite On Page and Off Page work but I am struck with the URL decision part. Secondly, and MOST IMPORTANTLY – if I should change the url, how to minimize the risk of losing the present SEO in this kind of URL restructuring case? Thanks Suman
Intermediate & Advanced SEO | | sumanpatra0 -
Should I redirect all my subdomains to a single unique subdomain to eliminate duplicate content?
Hi there! I've been working on http://duproprio.com for a couple of years now. In the early stages of the website, we've put into place a subdomain wildcard, that allowed us to create urls like this on the fly : http://{some-city}.duproprio.com This brought us instantly a lot of success in terms of traffic due to the cities being great search keywords. But now, business has grown, and as we all know, duplicate content is the devil so I've been playing with the idea of killing (redirecting) all those urls to their equivalent on the root domain. http://some-city.duproprio.com/some-listing-1234 would redirect to equivalent page at : http://duproprio.com/some-listing-1234 Even if my redirections are 301 permanent, there will be some juice lost for each link redirected that are actually pointing to my old subdomains This would also imply to redirect http://www.duproprio.com to http://duproprio.com. Which is probably the part I'm most anxious about since the incoming links are almost 50/50 between those 2 subdomains... Bringing everything back into a single subdomain is the thing to do in order to get all my seo juice together, this part is obvious... But what can I do to make sure that I don't end up actually losing traffic instead of gaining authority? Can you help me get the confidence I need to make this "move" without risking to lose tons of traffic? Thanks a big lot!
Intermediate & Advanced SEO | | DuProprio.com0