Blog posts and 3rd hierarchy pages weigh same as per Google?
-
Our blogs.website.com has been a sub-directory since 2 years as website.com/blog. Now we have blog posts with URLs website.com/blog/blog-post-1. This blog is located at different place technically, away from website.
Now my doubt is whether the blog-posts have equal weightage at Google just like other 3rd hierarchy level pages of website like website.com/page1/topic2.
Thanks
-
Thanks for clarifying. In terms of weight, I don't think there is any significant difference between your 2 examples. Your ability to rank prominently for one over the other will depend on many factors, including:
- Internal links pointing to page
- External links pointing to page
- Click-throughs from search
- On-Page optimization
- Etc... etc...
However, I believe the most important factor (tying this all together) will be the user's search query. If Google thinks a user is looking for a specific product, example.com/product/feature might have the most ranking potential. If Google thinks users are looking for an answer to a question it thinks your blog post answers well, example.com/blog/blog-post-1 might have the most ranking potential.
I don't know that I would ever "ignore" opportunities to optimize for a specific keyword or phrase, regardless of the page or post type.
-
Hi Brian,
Let me elaborate my question little more:
Blog-post page: example.com/blog/blog-post-1
website page: example.com/product/feature
Above two pages are same level pages as per page hierarchy; but one page is from blog and other page is from website. Usually we see that website pages do have more authority than blog posts. Is that true? Google gives same importance to these pages? Definitely there will be some impact if the website pages are not optimised enough. Is it same with blog-posts being same hierarchy level pages or we can ignore little optimisation at blog level pages?
Thanks
-
Hey there,
It is a bit difficult to understand your question, but I'll give it a go.
First, it appears you've relocated your blog from _blog.example.com _to example.com/blog. This is a great move, assuming all of the old URLs are properly redirected.
Regarding authority of child pages within a website's architecture...
From an organizational standpoint, users (and search engines) will certainly recognize that _example.com/blog/blog-post/_is further down in your site's hierarchy than example.com/blog/. However, from an SEO/rank-ability standpoint, this is not an issue I'd be concerned about. This will all depend on the user's search query, but /blog/blog-post/ could have every chance of ranking over /blog/ organically.
-Brian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword On Page 1 Everywhere but Google (Site Specific)
Website: www.wheelchairparts.com
Intermediate & Advanced SEO | | Mike.Bean
Keyword: wheelchair parts My website is #1 or #2 on almost every search engine besides Google. Google has us bouncing between the bottom of page 2 and top of 3. However we are on page one for "wheelchairparts". I need to get a link building campaign going for this site. I feel it's more difficult for ecommerce websites and nothing seems to fit in with Rand's Mozcon 2016 Link Building talk except hacks. I need to find a flywheel. Either way, my question is what can I do other than link building to get on page 1 of Google for the term "wheelchair parts"? Thanks in advance! - Mike Bean1 -
Multiple Blog Postings
Hi! Will posting more than one blog a day help with SEO? For example: I’d like to post 3 times a day if it will help. Thank you!
Intermediate & Advanced SEO | | EmSt0 -
404 in Google cache for one of my blog posts
Hey Moz People, I'm getting a 404 when I cache: this blog post http://www.inscopix.com/blog/decoding-brain-initiative and I'm not able to see what's causing it. Can someone take a look and let me know if they see anything standing out? Thanks,
Intermediate & Advanced SEO | | jacobfy0 -
What's the best way to redirect categories & paginated pages on a blog?
I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?
Intermediate & Advanced SEO | | kking41200 -
Best practice for removing indexed internal search pages from Google?
Hi Mozzers I know that it’s best practice to block Google from indexing internal search pages, but what’s best practice when “the damage is done”? I have a project where a substantial part of our visitors and income lands on an internal search page, because Google has indexed them (about 3 %). I would like to block Google from indexing the search pages via the meta noindex,follow tag because: Google Guidelines: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 Bad user experience The search pages are (probably) stealing rankings from our real landing pages Webmaster Notification: “Googlebot found an extremely high number of URLs on your site” with links to our internal search results I want to use the meta tag to keep the link juice flowing. Do you recommend using the robots.txt instead? If yes, why? Should we just go dark on the internal search pages, or how shall we proceed with blocking them? I’m looking forward to your answer! Edit: Google have currently indexed several million of our internal search pages.
Intermediate & Advanced SEO | | HrThomsen0 -
Links to images on a page diluting page value?
We have been doing some testing with additional images on a page. For example, the page here:
Intermediate & Advanced SEO | | Peter264
http://flyawaysimulation.com/downloads/files/2550/sukhoi-su-27-flanker-package-for-fsx/ Notice the images under the heading Images/Screenshots After adding these images, we noticed a ranking drop for that page (-27 places) in the SERPS. Could the large amount of images - in particular the links on the images (links to the larger versions) be causing it to dilute the value of the actual page? Any suggestions, advice or opinions will be much appreciated.0 -
Dynamic URLs Appearing on Google Page 1\. Convert to Static URLs or not?
Hi, I have a client who uses dynamic URLs thoughout his site. For SEO purposes, I've advised him to convert dynamic URLs to static URLs whenever possible. However, the client has a few dynamic URLs that are appearing on Google Page 1 for strategically valuable keywords. For these URLs, is it still worth it to 301 them to static URLs? In this case, what are the potential benefits and/or pitfalls?
Intermediate & Advanced SEO | | mindflash0 -
Rel=author, google plus, picture in Article page SERP
Hello, Could someone explain the easiest way to use Google Plus and rel="author" to claim our articles written by us and get our picture beside them in the Google SERPS site: nlpca(dot)com
Intermediate & Advanced SEO | | BobGW0