Has Google officially dropped the mobile-friendly label?

[cceebar]

I noticed in my keyword ranking reports that the heading "Google en-US Mobile Friendly" indicates false for all tracked keywords...

Is this information still helpful in the reports?

_Cindy

[tawnycase]

Another excellent question. We're looking for the word "mobile" in the code in a number of languages to help determine whether a page is mobile-friendly or not.

[cceebar]

Thank you for your reply.

This info is helpful, but my next question is by what criteria then are the websites being graded as either true or false,

--  all the websites on my campaigns are responsive sites, work well on a mobile, but perhaps one particular grading point is labeling all the websites as "false" for Mobile Friendly.

[tawnycase]

Hey there! Tawny from Moz's Help Team here.

As far as we know, Google has dropped the label "mobile-friendly" in order to declutter organic search results. In its announcement, Google said that “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria and thus they decided to declutter the search results by removing the label. You can read more about that change over here: http://searchengineland.com/google-drops-mobile-friendly-label-keeps-mobile-friendly-ranking-algorithm-257245

We still think that label is helpful for you to know about your keywords and site, though! Since so much of search is conducted on mobile devices, whether or not you're optimized for mobile search can make a big difference in how well your site ranks!

I hope this helps! If you have more questions we can help with, feel free to shoot us a note over at [email protected] and we'll do our best to sort things out for ya.