Does a "Read More" button to open up the full content affect SEO?
-
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
-
There was a great case study released by Reboot Online Marketing last week on exactly this topic: https://www.rebootonline.com/blog/hidden-text-experiment/
Basically, sites with visible text performed better; text in a textarea was treated as visible; and sites with text 'hidden' with CSS and JavaScript 'Read More' buttons didn't perform as well.
As Logan says above, Google is looking to give hidden content full weight with the release of the mobile first algorithm, but this algorithm hasn't been released yet and is likely not to be released this year: https://www.seroundtable.com/google-mobile-first-index-2017-23663.html
Hope this helps.
Cheers,
David
-
Hi,
Google used to weigh 'Read More', Tabbed, and accordioned content slightly less than immediately visible content. However, with the recently increased emphasis on user experience and their mobile-first mindset, they've since changed their stance on this type of content. More details including statements from Googlers can be found here: https://www.seroundtable.com/google-content-tabs-hidden-change-22950.html
-
Thank you for sharing that thread!
-
Hi,
I don't use read more link on my website. In below article few community members share their experience.
https://mza.bundledseo.com/community/q/content-hidden-behind-a-read-all-more-etc-etc-button
Hope this helps!!
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should cornerstone content have 3,500 words? Does Google discern words from the main text and from the references?
Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!
Content Development | | kvillalobos0 -
Need suggestion to place longer content on products category page
Hi All, I wanted to place longer content on products category page, Currenty I am showing product listing first and then small description at the end of listing.I don't want to add longer content either bottom or top. I want to make two tabs at the top of each category pages like Products | Informtion In Product section (after clicking on it) I want to display all products listing & in Information tab (after clicking on it) 2-3 paragraphs of webpage content but I'm afraid If I will place the content in this way Google won't index content and my purpose of adding webpage content to target long tail keywords won't fulfill. Please suggest me if you have any better idea & let me know what I am going to do would be good or not in SEO perspective. Thanks
Content Development | | Alick3000 -
A good content calendar/organizer suggestion?
Does anyone have a good content calendar/organizer/software/etc to help plan delivering and pushing out content? I haven't ever used anything other than an actual calendar, and that doesn't seem to help all that much. Is there anything better out there? Any suggestions would be fantastic! Much appreciated, Ruben
Content Development | | KempRugeLawGroup0 -
Can you add RSS feed content?
Buongiorno from the digital epicentre of forward digital thinking that is Wetherby UK 😉 Ok i have afeeling this is a big NO No but i just need to banish all doubt so here goes.. Am i right in saying you cannot subscrive to an RSS feed with the objective of pubkishing the linked contnet on another site.
Content Development | | Nightwing
Put another way if i built a news web page and subscribed to a BBC news RSS feed can i make that content appear in a site i administer? Grazie tanto,
David0 -
How to produced amazing contents
How to get started and produce some really fantastic contents on regular basis? I am into weight lose niche and don't want to produce garbage. where to start and get going?
Content Development | | Sajiali0 -
Prevent average users from copying content and pasting into their websites
Please do not respond with a "you can't stop them" comment, I understand this. Most of our pages have content that is duplicated across multiple domains. The recent Google algorithm update focused on penalizing pages that have duplicate content, and it could be one of the reasons that we have been seeing traffic loss. I'm looking for some type of javascsript/php code that will help minimize this issue.If could be code that does not allow you to copy and paste the code without turning of javascript or a dialog box pops up and says "this content is copyright protected, anyone copying this content is subject to legal action" I've found one script that might work http://www.ioncube.com/html_encoder.php My questions are still the same: 1 What is the best method to achieve my objective? 2 Will this additional code affect how the webbots see our site and or affect rankings? I know that anyone can figure out how to get the code, I am trying to mitigate by providing a warning about copyright infringement and making it more challenging to copy our content. Please do not respond with a "you can't stop them" comment, etc, I understand this. Thank you for your comments!
Content Development | | 4RealLocal0 -
Does a directory running on a subdomain help or hurt SEO on the main site?
I have a blog, with a directory on the subdomain: directory.fbforbusinessmarketing.com. Is that smart for SEO, as it gives the overall domain more traffic? Or bad for SEO because of the different topics and all those outbound links? I'd appreciate opinions. Thanks.
Content Development | | PegCorwin0 -
Recos for SEO friendly blog for asp.net environment?
Can anyone recommend a blog platform for asp.net server environment that has SEO friendly components/plugins available? Client is migrating a Wordpress blog at wants recommendations as the internal requirement for the project is that the blog is hosted on asp.net. Thanks in advance for the help!
Content Development | | MRM-McCANN0