Page plumetting with a optimisation score of 97\. HELP
-
Hi everyone,
One of my pages has an optimisation score of 93, but ranks in 50+ place. What on earth can I do to address this? It's a course page so I've added the 'course' schema. I've added all the alt tags to say the keyword, UX signals aren't bad. Keyword is in the title tag. It has a meta description. Added an extra 7 internal, anchor-rich links pointing at the page this week. Nothing seems to address it. Any ideas?
Cheers,
Rhys
-
Hi Nicholas,
Thanks for such a detailed response, very helpful!
One question, regarding file size, what would be the largest that you would recommend?
Cheers,
Rhys
-
A lot of possibilities here, if you have just recently made the page changes you indicated above, I would recommend utilizing the Fetch and Render command in Google Search Console, and then Request To Re-Index the page. This will speed up the time it takes for Google to re-index your page with the changes you mentioned above (I have seen improvements in as fast as a day). You may need to verify your website in Google Search Console if you have not already in order to do this.
In addition to this, it may be beneficial to use more LSI (similar user intent) keywords on the page as it may be "over-optimized", for example if you have a page on lawn care that you want to rank for "lawn care in _____", try using "lawn services" and "lawn maintenance" in the H2s, image alt text, and content more instead of just re-using "lawn care" 99 times on the page. Also considering the length of the page is important as well, see if you can add a paragraph or two in new, unique content that mentions your keyword once or twice.
If neither of those work, it's time to start doing some backlink research to see what backlinks your competitors have that are ranking in the top 3-5 positions on Google for the keyword you are wanting to rank for. Use Moz' Open Site Explorer, Ahrefs, or SEMrush will be great in helping with this. I would also do a quick page speed audit, check the page's loading time with Pingdom and/or Google pagespeed insights. You may want to decrease the size of photos on the page or leverage cacheing (may need the help of a website developer depending on resources).
On-Site SEO is merely one facet of ranking your webpage higher, and if your keyword term that you are wanting to rank for is competitive you need to pay attention to technical SEO and Off-Site SEO and Quality Backlinks to the page as well, even if you have an "optimization score of 100" with whatever analysis tool you are using. Hope this helps and best of success!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
404 Errors For Pages That Never Existed
I'm seeing a lot of 404 errors with slugs related to cryptocurrency (not my website's industry at all). We've never created pages remotely similar, but I see a lot of 404 errors with keywords like "bitcoin" and "litecoin". Any recommendations on what to do about this? Another keyword is "yelz". It usually presents like .../yelz/-ripper-vs-steller/ or .../bitcoin-vs-litecoin/. I don't really even have the time to fix all the legitimate 404 errors, let alone these mysterious requests. Any advice is appreciated.
White Hat / Black Hat SEO | | bcaples1 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
Thin Content Pages: Adding more content really help?
Hello all, So I have a website that was hit hard by Panda back in 2012 November, and ever since the traffic continues to die week by week. The site doesnt have any major moz errors (aside from too many on page links). The site has about 2,700 articles and the text to html ratio is about 14.38%, so clearly we need more text in our articles and we need to relax a little on the number of pictures/links we add. We have increased the text to html ratio for all of our new articles that we put out, but I was wondering how beneficial it is to go back and add more text content to the 2,700 old articles that we have just sitting. Would this really be worth the time and investment? Could this help the drastic decline in traffic and maybe even help it grow?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Many Regional Pages: Bad for SEO?
Hello Moz-folks We are relatively well listed for "Edmonton web design." - the city we work out of. As an effort to reach out new clients, we created about 15 new pages targeting other cites in Alberta, BC and Saskatchewan. Although we began to show up quite well in some of these regions, we have recently seen our rankings in Edmonton drop by a few spots. I'm wondering if setting up regional pages that have lots of keywords for that region can be detrimental to our overall rankings.Here is one example of a regional page: http://www.web3.ca/red-deer-web-design Thanks, Anton TWeb3 Marketing Inc.
White Hat / Black Hat SEO | | Web3Marketing870 -
If Google Authorship is used for every page of your website, will it be penalized?
Hey all, I've noticed a lot of companies will implement Google Authorship on all pages of their website, ie landing pages, home pages, sub pages. I'm wondering if this will be penalized as it isn't a typical authored piece of content, like blogs, articles, press releases etc. I'm curious as I'm going to setup Google Authorship and I don't want it to be setup incorrectly for the future. Is it okay to tie each page (home page, sub pages) and not just actual authored content (blogs, articles, press releases) or will it get penalized if that occurs? Thanks and much appreciated!
White Hat / Black Hat SEO | | MonsterWeb280 -
How do you optimize a page with Syndicated Content?
Content is syndicated legally (licensed). My questions are: What is the best way to approach this situation? Is there any a change to compete with the original site/page for the same keywords? Is it okay to do so? Will there be any negative SEO impact on my site?
White Hat / Black Hat SEO | | StickyRiceSEO0 -
What do you think of our new category page?
Hey Mozzers! We have come up with a new layout design for a category page and would love to have your opinion on it, specifically from an S_E_O perspective Here is our current page: http://www.builddirect.com/Laminate-Flooring.aspx Our new page (pending approval): http://www.builddirect.com/testing/laminate-flooring/index.html Just to brief you in on the key differences b/w old and new layout: Left text link menu is removed in new layout
White Hat / Black Hat SEO | | Syed1
New layout looks funny with JS disabled - long vertical line up of products(Perhaps important keywords/ content in new layout appears way down?)
Lot of 'clunk' has been removed (bits of text, links, images, etc) Thanks for checking this out.0 -
Landing page for ppc
Is it okay to create a landing page with a different url to get additional traffic to my site with ppc? The purpose would not be for link building; I would only use it for direct marketing with ppc and people would click through to my main site via a no-follow link. Is there anything wrong with doing this?
White Hat / Black Hat SEO | | BradBorst0