Redirect question | new blog install on subdomain
-
Hi,
I am running a wordpress site and our blog has grown to have a bit of a life of its own. I would like to use a more blog-oriented wordpress theme to take advantage of features that help with content discoverability, which is what the current theme I'm using doesn't really provide.
I've seen sites like Canva, Mint and Hubspot put their blog on a subdomain, so the blog is sort of a separate site within a site. Advantages I see to this approach:
- Use a separate wordpress theme
- Help the blog feel like its own site and increase user engagement
- Give the blog its own name and identity
My questions are:
- Are there any other SEO ramifications for taking this approach? For example, is a subdomain (blog.mysite.com) disadvantageous somehow, or inferior to to mysite.com/article-title?
- Regarding redirects, I read a recent Moz article about how 301s now do not lose page rank. I would also be able to implement https when I redirect, which is a plus. Is this an ok approach? Assuming I have to create redirect rules manually for each post though
Thanks!
-
To echo MichaelAMG - it is possible to install wordpress on a subdirectory rather than subdomain so you'd be able to host your blog at mysite.com/blog instead of blog.mysite.com. For SEO reasons, subdirectory is the recommended way to go.
On https://mza.seotoolninja.com/learn/seo/domain, Moz explain that search engines view subdomains differently than they do subfolders, which means that it can be harder for successful content in a subdomain to benefit the site as a whole. Companies who host their blogs on subdomains have started moving them to subdirectories and have quite quickly seen positive results, for instance Salesforce moved their blog from a subdomain to a subdirectory and their traffic doubled pretty immediately.
If you are installing wordpress instances on one domain it might be a good idea to keep an eye on your permalinks because if you have url rewriting turned on then the different installs can sometimes confuse each other. Just something to watch out for.
-
Thanks for the reply! Do you happen to know how to implement that 2nd wordpress instance? Would I need to create a new install, and then have it live on mysite.com/blog?
-
All three advantages only require a 2nd wordpress instance, you can put them on the same domain level as your current wordpress site. Always use 301 redirects when you are changing, however there still could be a loss of ranking that occurs when you make the switch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking after redirecting two URLs to a new domain
I run two websites which operate in similar business sectors. Each has a calculator tool that offers the same functionality. The pages rank 2nd and 5th for the key search term. I'd like to improve the functionality of this and have thought about setting up a new domain for this calculator to move it away from the main sites. If I did this and 301 redirected both pages to the new domain do you think I'd maintain a strong ranking position for this search term on the new domain? Thanks for any advice.
Intermediate & Advanced SEO | | craigramsay0 -
Is it worth redirecting?
Hello! Is there any wisdom or non-wisdom in taking old websites and blogs that may not be very active, but still get some traffic, and redirecting them to a brand new website? The new website would be in the same industry, but not the same niche as the older websites. Would there be any SEO boost to the new website by doing this? Or would it just hurt the credibility of the new website?
Intermediate & Advanced SEO | | dieselprogrammers0 -
Client rebranded with a new website but can't migrate now defunct franchise website to new website.
Hi everyone, My client is a chain of franchised restaurants with a local domain website named after the franchise. The franchise exited the market while the client stayed and built its own brand with a separate website. The franchise website (which is extremely popular) will be shut down soon but the client will not be able to redirect the franchise website to the new website for legal reasons. What can I do to ensure that we start ranking immediately for the franchise keyphrase as soon as the franchise website is shutdown. We currently have the new website and access to the old website (which we can't redirect) Thanks, T
Intermediate & Advanced SEO | | Tarek_Lel0 -
Client Question
Client Question - How much time this keyword takes to rank? Is there any tool or any calculation to find out the estimate time for a particular keyword?
Intermediate & Advanced SEO | | marknorman1 -
Domain Name Redirect Question
My agency just built a new website for a client who is a franchisee. It's not launched yet - it's currently under an IP address. I suggested to client that he buy a keyword-rich domain name for it, which he did. Then he found out that the franchisor will not allow it to be his main domain name. They want him to use a domain name with the franchisor name in it. But they WILL allow him to put a 301 redirect on that franchisor-approved domain name, and redirect it to his keyword-rich domain name. He is interested in having my agency perform an SEO Campaign for this new website. But would SEO and link marketing work for a website that has a new non-keyword domain name that 301 redirects to a new keyword-rich domain name?
Intermediate & Advanced SEO | | netsites0 -
302 redirect
Aloha, I do a small study of 302 redirects. I wonder if you have any examples of sites where the use of a 302 is made.
Intermediate & Advanced SEO | | android_lyon
For example, to ski resorts: where there is a summer version and a winter version. In this case, the field of 302 will return the version of the relevant season. ex: http://www.valmorel.com/ >> 302 >> http://www.valmorel.com/fr/hiver/accueil-hiver.html I wonder if the use of 302 is the right solution.
What do you think? D.0 -
Move blog from subdomain to main domain on ecom site?
I am wondering what my fellow mozers think. Pretty set about my direction but want to get any other input to aid in my decision. Have an ecom site with a www.blog.maindomain.com. The blog is fairly new and no major rankings. There are only about 30 posts. This isn't a super competitive market and the blogging won't be a huge part of our content strategy but I would like to use it for passing juice etc. Would you go through the trouble to move the blog to www.site.com/blog and redirecting all the old content to new?
Intermediate & Advanced SEO | | PEnterprises0 -
Crawl questions
My first website crawl indicating many issues. I corrected the issues, requested another crawl and received the results. After viewing the excel file I have some questions. 1. There are many pages with missing Titles and Meta Descriptions in the Excel file. An example is http://www.terapvp.com/threads/help-us-decide-on-terapvp-com-logo.25/page-2 That page clearly has a meta description and title. It is a forum thread. My forum software does a solid job of always providing those tags. Why would my crawl report not show this information? This occurs on numerous pages. 2. I believe all my canonical URLs are properly set. My crawl report has 3k+ records, largely due to there being 10 records for many pages. These extra records are various sort orders and style differences for the same page i.e. ?direction=asc. My need for a crawl report is to provide actionable data so I can easily make SEO improvements to my site where necessary. These extra records don't provide any benefit. IF the crawl report determined there was not a clear canonical URL, then I could understand. But that is not the case. An example is http://www.terapvp.com/forums/news/ If you look at the source you will clearly see Where is the benefit to including the 10 other records in the Crawl report which show this same page in various sort orders? Am I missing anything? 3. My robots.txt appropriately blocks many pages that I do not wish to be crawled. What is the benefit to including these many pages in the crawl report? Perhaps I am over analyzing this report. I have read many articles on SEO, but now that I have found SEOmoz, I can see I will need to "unlearn what I have learned". Many things such as setting meta keyword tags are clearly not helpful. I wish to focus my energy and I was looking to the crawl report as my starting point. Either I am missing something, or the report design needs improvement.
Intermediate & Advanced SEO | | RyanKent0