Facebook Instant Articles - will it hurt SEO?
-
I am intrigued by Facebook IA and am thinking that putting some of my company articles on it would be beneficial for marketing. Question is, will it hurt SEO if I take an article that is on my website and also submit it to Facebook IA? Will it register as duplicate content in Google?
Could it have other benefits/risks?
-
Donald is right, here's an article on the Search Engine Journal website that might be helpful in getting you started, it was published about a year ago but should still hold true. It talks mainly about the potential secondary benefits of adopting IA, in terms of having a cleaner setup and therefore potentially ranking better, but those improvements also give some clue as to the hoops you may need to jump through.
-
Instant articles are very similar to amp. They are not hosted by facebook. Facebook pulls a stripped down version of the article through rss. When a link is posted to facebook and a user on a mobile device reads the article they are delivered the IA version. So the article loads fast and Is unencumbered. So, because Facebook is only showing the same article from your website it is not duplicated. So it will not hurt SEO efforts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Page is not getting rank on Google
I'm trying to rank one of my client's Facebook link on Google. It was on page 3, few months back but now It is no where. I'm properly updating Facebook page, i also tried to make it good for SEO but still suffering and It is no where on Google. Page link is: http://on.fb.me/1iPqUpA Looking for suggestions.
Social Media | | wasimashraf300 -
How to change Facebook username and pagename for a large company?
Greetings, I've been tasked with investigating how to change our Facebook pagename and username. Problem is we have a huge number of followers - over 1,000,000. From my research it appears you have to submit a change request to FB and hope they accept it as you can only make these changes once. In addition, the change appears to be more challenging if you have more than 200 likes. And there is no guarantee that FB will accommodate your change request. I have been unable to contact a human being at FB. SEOMoz Staff 😉 - May I ask how you effectively changed your page name and username? What was your process? Kind regards, Eric Darby
Social Media | | Eric_Lifescript0 -
Anyone tried out facebook like services from Fiverr?
Fiverr offers services like 1000 likes for $5!!! (and they seem to deliver) Sounds great but what is the catch? Has anyone tried out these type of services and more importantly what are the potential penalties?
Social Media | | Wallander0 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1 -
Twitter and Facebook Back-link Aquisition procedure?
This is another novice question that I hope is easy to answer for someone out there. How do you get a backlink from twitter or facebook? Either Open Site Explorer is not recognizing my accounts or twitter and facebook are not reporting it for some reason. I have looked at other competitors and they have twitter and facebook that show up as linking to them. Do you have to do something special to get a link? Utah Tiger
Social Media | | Boodreaux0 -
Best practices to add Facebook comments to wordpress blog?
Our website (noahsdad.com) has a very large and active Facebook group (http://facebook.com/noahsdadcom). Often there are more comments on the Facebook posting of a link, than on the blog post itself. I try to get people go and leave comments on the blog, but they don't get it. So I'd like to try to find a way to get Facebook comments to transfer to our site. I"m not sure the best way to do this....either via a plug in, or via these instructions https://developers.facebook.com/attachment/Comments_Best_Practices_FINAL.pdf/ I'd just like to get it going..and not mess up the comment's I have now. (Also not everyone has Facebook, so I'd like them to still be able to comment the 'old' way (name/email). Hoping someone can help point me in the right direction with this. Thanks.
Social Media | | NoahsDad0 -
How do I control the thumbnail image for a link on a Facebook post?
Hi, All! I've spent about an hour working on this with no success, so I thought I would ask the community: How do you tell Facebook which image to put in for the thumbnail on a link you're posting? And I would like it to be a different image for each post, and I don't want to have to deal with programming PHP (the main solutions I saw). I'm on a Wordpress based site, and I've tried putting images in as the featured image, made sure they weren't huge (under 200x200), made sure they were .jpeg... and the only thing that Facebook offers me as a thumbnail is a generic "green globe" image that I don't believe comes from my site at all. Any ideas? Thanks in advance!
Social Media | | debi_zyx0