Idea for the Best Method of getting REAL Keyword Search Data
-
I've been using googles keyword tools to get keyword search data, but I'm pretty sceptical of some of the results it throws out on number of searches. On a number of keywords - particularly when you get to longtail, I've seen results which cannot possibly be right.
So - I am trying to find out a way of getting REAL data I can trust.
Here are my thoughts on a possible method of getting this key data:
1/. Firstly I am taking on the assumption that the adwords campaign monitoring statistics are more reliable and accurate than the keyword research tools - correct me if I am wrong!2/. Then take a load of keywords you wish to monitor and create didfferent ads for them based of EXACT match.
3/. Make sure non of your adverts conflict with each other, so you may have to turn off any other campaigns you have running.
4/. Put you bids and available spend as high as possible, so that ideally you will your ads will always be shown for every search match, and ideally always come in No1 spot on the ads. IE your aim is to create a neutral environment where your ads are shown for every search match and appear in the exact same position for each search match.
Run the campaign for a period of time long enough to be confident that you have enough search data.
From this you should have the vital data on keyword searches done on your exact match keywords.
5/. Repeat the test, but this time use phrase matches and again make sure there are no conflicts.
6/. Repeat again with broad match - this would require very careful implimentation not to have any conflicts and you would likely need to make heavy use of the "Not Include" keywords.
What are your thoughts on the above process? - Any flaws, or other better solutions?
Obviously one key thing with doing this is you need to have to be prepared to have a decent budget to get this data - but it won't be wasted as you will also be getting the adwords traffic.
Thanks
-
A good way to get real keyword data is to run adwords campaigns for the exact keywords, yet it is never going to be exact due to demand increases and drops over time.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Research: Page Authority and Keyword Difficulty
A speaker at a conference suggested using your Page Authority (of home page) number as a benchmark in keyword research to compare against keyword difficulty number. So if you had a Page Authority score of 60, you would look for keywords with a difficulty of under 60 (using the MOZ metrics for keyword difficulty). Has anyone used these metrics in this way? Any success?
Moz Pro | | BLRmedia0 -
Keyword idea generation & grouping
Is there any specific method to generate keyword idea from thousands and thousands of user comments ? For example the user sends the feed back which will be more than 2 or 3 sentences. Is there any specific method to generate keyword ideas and group it ? Any tool available or any excel sheets ?
Moz Pro | | NortonSupportSEO0 -
Best tools for an initial website health check?
Hi,
Moz Pro | | CamperConnect14
I'd like to offer free website health checks (basic audits) and am wondering what tools other people use for this? It would be good to use something that presents the data well. Moz is great but it gets expensive if I want to offer these to many businesses in the hope of taking on just a few as clients and doing a full manual audit for them. So far I've tried seositecheckup.com (just checks a single page though), metaforensics.io and mysiteauditor. Thanks!0 -
How do I know which keywords to track in my MOZ Campaigns?
Good morning Mozzers from the London, England. This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?" I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic. I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank. Any guidance on this dilemma would be hugely appreciated, Kindest regards Ben
Moz Pro | | Bendall0 -
Can we scan for Competitor keywords with Moz Pro?
Hi All, Can we scan for Competitor keywords with Moz Pro? Wanted to know if we can check all keywords a site is ranking for... Thanks
Moz Pro | | jomin740 -
Accurate Google Keyword Ranking for a domain
Hi Folks, SEO N00b here, in a new job so please go easy on me if i ask stupid questions. I'm looking for some clarification on Google Keyword rankings. I am looking for accurate Google Keywords rankings as when I log into Google Webmaster Tools I am given values like (6-10) for a ranking? When I used SEOMoz (Research Tools -> Keyword & Ranking -> Rank Tracker) it gives me an even less accurate range by simply saying >#50?Why is SEOMoz giving a completely useless metric? Why is its actual rank not shown? I know rankings are becoming less useful as a metric with Google moving toward personalized search but I still have reports to deliver to clients so the conversation of what metrics are going in the report is to be had another day. Right now I just want to get accurate rankings, from what I've found online Google Webmaster tools is recommended as the de-facto ranking tool but it doesn't provide accurate results so how can that be (yes I know it averages out the ranking but 6-10 is a range of values not a single value that represents an average) Dave
Moz Pro | | icanseeu0 -
Is it still best practice to optimize your site with geographic long tail keywords?
Since Google is tailoring search results to user IP and location, is it still best practice to optimize your site titles etc. with long-tail geographic keywords? For example, instead of optimizing a page for "dentist in West Palm Beach, Florida", search users who are IN West Palm Beach can just search "dentists" and a list of local dentists will be displayed (both in the local listings AND organic search listings). I'd love to see Rand cover this on a Whiteboard Friday!
Moz Pro | | RickyShockley1 -
Tracking 1000 Keywords / 5 Competitiors
What's the best way to track 1000 keywords for a website along with monitoring how the competition ranks for the same set of keywords. We love the SEOMoz Tools but would love to see what else is out there using which I can pull weekly reports maybe of our rankings along with those of the competition.
Moz Pro | | NakulGoyal0