Should I use Moz Local?
-
I have put the time in to review all our business listings and updated it individually.
Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?
Would love to hear your thoughts.
Thanks,
Eric -
Had the same question, these answers are very helpful, thanks!
-
Really appreciate your honest answer and trying not to be bias. It's also good to know there are alternatives out there. What is important is the consistency and actually having the business pages set up which is a start I've made.
Thank you!
-
You're definitely right that it will allow me to focus on the technical side of things if Moz handles everything through Moz Local. Thanks!
-
Thank you for pointing our the pro's of using Moz Local. Will try to get my head around it!
-
"Are there more advantages in using Moz Local besides the convenience? For those that use it, what else have you found to be beneficial?"
Hi Eric,
In my mind, there are a couple of advantages to using Moz or one of the other high-quality citation building services over doing it manually.
(1) Consistency - you have a way of ensuring your company name, address, and phone number (NAP) data is consistently distributed to a large proportion of local business directories, GPS devices, and local applications in the United State. Consistency is one of the ways you ensure your business is being credited with all the citations you build.
(2) Accuracy - Moz points out errors, inconsistencies, and duplicates which you then have the opportunity to fix. When you build citations manually, it can be difficult to identify and fix these. (3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(3) Completeness - Moz gives you a single point of contact for distribution of your citation data to the four local data aggregators and Foursquare (which feeds Pinterest and other local search apps).
(4) Convenience (as you mentioned) - The single point of contact is especially helpful if you plan on updating supplementary data like photos and menus, have a large number of reviews you want to track and respond to, or if you know the business plans on moving or changing its phone number in the near future.
(5) Support - I personally find the tool and process very confusing but Moz has great support and they get back to you quickly. Local search is very confusing in its own right. This is not necessarily a bad reflection on Moz, as there's always room for improvement.
(6) Cost - The fee is fair and reasonable. Not the cheapest. Also not the most expensive.
-
Hi Eric,
I definitely recommend Moz Local. The convenience factor is fantastic, and an automated approach will get your data cleaned up on tons of sources. Duplicate listing suppression has also been huge for the clients I work with.
On top of that, the convenience will let you focus more energy on technical, content and links for the site as a whole which are extremely important for local.
Hope this helps!
Matt
-
Hello Eric and fellow Mozers,
Yes, I believe you should... probably*. Even though you have invested your time to review all your business listings, Moz local goes a step further. It pushes your listing information out to the main data aggregators. Most businesses and SEOs (myself included) are not able to consistently influence this data for a few reasons, and consistency is key.
Moz Local helps keep the aggregators' data consistent. Without it or your continued time investment, aggregators like Infogroup and Localeze will eventually change your listing information. That bad data will then, in turn, be disseminated to your edited listings.
*Probably?
The effect data aggregators have on your listing varies. I believe this depends on your location and how many times that location's data has changed over time. You might be fairly far removed from these changes if you are well established or a new business in a newly developed area. Still, the cost is so negligible. Just do it and save yourself time.Why Aggregators Change Our Listing Data
I've not had a unbiased answer to why this happens. The best answer I've heard (in my opinion because I've seen correlations that back it up) is from Vizergy's rep at Yext*. They say, aggregators switch or rollback listing info when they lack information or are presented with strong, conflicting data. Most often, the published data is reverted back to older, more verifiable data. This often winds up being a relatively data phone-book entry.*Yext and a quick note on bias. I'm not personally bias to Yext or Moz Local. I like what works for my clients' needs. However, Yext is bias to their own product, and it is in their best interest to cast doubt on data aggregators.
Keep it consistent,
CopyChrisSEO and the Vizergy Team
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Disconnect with Moz?
My Moz Local listing was connected fine with Facebook page and now the bar has dropped to the bottom. Nothing has changed in the FB information. What happen? Is this something I should be concerned with? Does this happen often?
Moz Local | | PSLab0 -
One of your listings managed by Moz Local appears to no longer have data listing https://maps.google.com/?cid=10565199042935715764
I don't understand as the listing is clearly visible from the url you gave me
Moz Local | | PaulHajek0 -
We have 2 verified listing in Moz Local, one verified by Google and one verified by Facebook. Can I bring them together?
The thing is, the listing verified through Google also has metrics for listings within a number of other direct networks, and the listing verified with Facebook has metrics showing for other direct networks. It would be good if I could bring these together and get a better overall picture of how our local listings are optimised.
Moz Local | | ChrisMarr0 -
Does SEO moz local really work?
I have tried out the SEO moz local tool as I wanted to test how accurate it is and potentially sale it to some of my clients.
Moz Local | | coolhandluc
I seem to be falling short of the 100% profile completion as the tool can't see I have a page set up for my business in facebook at https://www.facebook.com/mybusiness.
I have even deleted the page in question and tried to recreate it from scratch following the link from the SEO moz local that that says my facebook profile is incomplete but it' still not working. Has anyone experienced the same issue or am i doing something wrong?0 -
Why is Moz local showing my google plus page as incomplete when it is 100% complete
Hi all, New to using Moz Local and so far I like it - but some information is a bit confusing. Specifically the "Incomplete" listings. When I click on it - it shows my Google Plus page (which is verified) as being incomplete. The reason provided is that Moz Local thinks I need to add 3 more categories, when in fact there are no more categories available on Google Plus. Any idea why? Thanks in advance.
Moz Local | | Muskrat371 -
I updated my Google My Business page weeks ago and the name of my business still has not changed in Moz Local. Of course it won't allow me to change the name. Please help.
I updated my Google My Business page weeks ago and the name of my business still has not changed in Moz Local. Of course it won't allow me to change the name. Please help.
Moz Local | | NicoleDeLeon0 -
Can I add all three branch locations of a small credit union to one Moz local listing, and if not, is it worth it to pay for three different local listings with MOZ?
Adding Moz local listing for a small credit union with only three branches. I am doing this to update their information across the web, but do not want to have to create three separate spread sheets and / or pay for three separate listings. Is there a way to add all three branches to one listing? If not, is it worth the expense and does it help or hurt if you add three separate listings with the same name and phone number but three different addresses. We also do not want to set up more than one Facebook, Twitter, YouTube, etc, accounts.
Moz Local | | Ad2Mollie0 -
Why is MOZ Local not finding any of my citations?
I ran a new client through the Moz Local Check My Listing and got this: It looks like your business wasn't found on any major search engines. My client's website and Google Plus page have been live for over a month and he is listed in almost 90 business directories; all verified, live listings. Both his Yelp and Home Advisor profiles show well in search as does his website in organic so I know Google is picking up on the business. Checked all the simple stuff like correct spelling, url, etc. Any thoughts? Is this just a matter of time? If so, how long will it take MOZ to find a new listing usually? I see there is a MOZ index update scheduled for the 28th. Should I run it again after that? Regards, Dino
Moz Local | | Dino640