I just found original business name for client - its not the same as GMB or any aggregate site. What to do?
-
the business filing with the Secretary of State is a name of an individual (e.g. Matthew Smith, M.D.). This is on reflected on Localeze and such. However, the business is operating under a name "Healthy Body and Minds Clinic", which is the Facebook, Google My Business, and website name and info. So, how is it best to get consistency in NAP with the two different business names being used? (Ideally, no change in State registration or filing for a DBA). Thanks much! One idea I have seen is to include both and separate them by a colon. As in "Healthy Body and Minds Clinic : Matthew Smith, M.D."
I appreciate any suggestions or tips to help. Thanks.
-
Hi Mark:
Two things should help you get this client on track.
-
Read Google's guidelines (https://support.google.com/business/answer/3038177?hl=en) and pay particular attention to the sections on Name and Individual Practioners. Read them closely to avoid making costly mistake and let me know if you have any questions.
-
Know that what Google wants to see on your GMB listings is what customers see at street-level. Whatever is on the street-level signage and print marketing, and however the phone is answered by the customer service team, is what Google wants on the listing. So, if the sign on the business reads "Jim's Paint Shop", that's what goes on all of the local business listings that represent that business, even if the legal business name is "Jim's Paint and Sign Shop, LLC".
So, please read the guidelines and take point #2 into consideration and then let us know of any further questions.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a Google My Business website help my local seo?
Everybody says it's important to put as much information as you can into your Google My Business listing. I'm wondering if it helps to take Google up on it's offer to give you a free website in addition to the website I already have of my own.
Reviews and Ratings | | KenLapp1 -
Potential Ethical Conflict: Google My Business Paid Reviews
I've been sitting on this for a while due to The Busies. So if this is nothing new, feel free to lash me several times with a somewhat moist noodle. And in that event, I promise not to make it weird. 😉 I use the Rewards application, from Google. Long story short, you fill in some demographic information and you receive Google Play credit when you complete surveys. It's a nice way to get a book, app, or music for little effort. But after giving a friend of mine a ride to a local hotel, I've received multiple survey requests that relate to that hotel brand. And it asks me to drop a local review, for extra Google Play credit. How is that ethical? Their own docs clearly state there is no way to pay for better local ranking, but they also admit reviews can improve local ranking. So isn't soliciting reviews, for any sort of compensation, at least a bit unethical? What are your thoughts? Attached are screenshots of the solicitation and GMB documentation. w4hEe
Reviews and Ratings | | Travis_Bailey1 -
Rich snippet not enabled, on aggregated review pages
We have a website where you can book on restaurants, and afterwards you can review the restaurant you visited. So we have this page: https://www.r2n.dk/restauranter/restaurant-bonjour-vietnam (We have one for each restaurant). English version https://www.r2n.dk/en/restauranter/restaurant-bonjour-vietnam The page is marked up in microData, and when I test the site in google structured data it shows no errors https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.r2n.dk%2Frestauranter%2Frestaurant-bonjour-vietnam . But the page does not show up on google with a rich snippet (The review stars). I am thinking it might be one of the following things. Either it is because there is multiple "Restaurants" on the page, where the others appear in recommended restaurants, where we also marked them up as much as possible. Or else it could be because the reviews are hidden behind the "Anmeldelser"(Reviews) button, where they are retrieved via a ajax request, but if this was the case I don't get why this other site where the reviews does not appear is working fine: https://www.just-eat.dk/restaurants-bonjourvietnam Also it is a week since we finaly correctly implemented the structured data on the page, so I don't know if I should wait a longer time(Though the page has been cached by google multiple times since we updated the code)
Reviews and Ratings | | Christian_T0 -
How useful is Google Plus to a business?
Is Google Plus really very beneficial to a business, as our experience is that this is where difficult customers or even competitors can write bad reviews?
Reviews and Ratings | | CostumeD1 -
Reusing reviews from other sites for branded rich snippet taken from brands testimonial page
Hi my customer has had a new website built for their custom home building company which has a testimonials page http://www.precisionhomes.com.au/testimonials.html This testimonials page has duplicate review content taken from another dedicated review site http://www.productreview.com.au/p/precision-homes.html My question is this, if I add review microdata to http://www.precisionhomes.com.au/testimonials.html will google recognize this in Rich snippets and the Brands Knowledge Graph or will it just consider it duplicate content?
Reviews and Ratings | | ravydavy0 -
Sharing Facebook Comments Across Other Social Sites. Is It Okay?
A customer posted a nice review about our brand on her private FB page. My social monitoring tool found the review and sent me an alert. My question is if it is okay to re-purpose that review across other social channels, if the review was not specifically posted to my brand's FB timeline, but rather, discovered through listening tools.
Reviews and Ratings | | dsinger0 -
Bing Local Lists Yelp Reviews From Another Business At Shared Address
Hi everyone, I am having a problem with Bing local listings and am hoping someone might be able to help me out. Basically I am working with a business that shares an address with another (separate legal entities, different owners, different phone, different domain). Both are bathroom remodelers, but one uses the space as a storefront/showroom, the other is strictly a service area business and uses the space for storage/office space (this is the one I am working with). I have claimed their listing on bing local and set it to hide the address. The problem I am having is that for whatever reason, Bing local is associating the yelp page of business 1 (showroom) with business 2 (business 2 is not currently on yelp). My question: what options do I have to remedy this? Is there a way to request a manual review of sorts to have this fixed? Would it be sufficient to create/verify a yelp page for business 2 and hope that Bing picks up on this?
Reviews and Ratings | | rbmac0 -
URL Structure for a local listing site
Hi - We have a site that offers customers with wide range of local businesses information. We have URL structure for those these days like this - site.com/listings/plumbers/ca/sfo However here the "listings" doesn't add any value and are confusing for users who want to remember it, hence we decided to make it cleaner. The question here is, which one of the two should we do and why? site.com/plumbers/ca/sfo or site.com/ca/sfo/plumbers Any help on this matter would help.
Reviews and Ratings | | nunoz0