New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
-
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links!
We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
-
We actually did this earlier in 2017 with a brand name change (going from Marketingxchange to Lure Creative) and url change (going to http://lurecreative.com/). We saw quite a drop in rankings and DA, but had all of our old website pages 301ed to the most relevant pages on the new website.
This was quite a project and now about 3 months later we are finally seeing an increase in traffic, we have gone through and updated a lot of our old brand name links and also sought new links with our new brand name as well, which is what I would recommend doing.
Our goal was to try and swing most of our external links anchor texts to be our new brand name (which we used Yext, and alot of time manually link building to do this). It still took multiple months, so it was a pain either way, but we are trending up again.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Subscriber - What am I looking at?
I just become a PRO subscriber and feel a little overwhelmed. Where do I start? Feedback would be greatly appreciated. What is sparking my interest are the items listed below on the image attached. Specific items are, Internal Equity-Passing Links Total Internal Links Total Links MOZ.png
Moz Pro | | TeamAguilar0 -
Get into Google : New Sites
I have a brand new website. It was created 10 days ago. How long would it take for it to show up in search results? I understand that since the site is new, there are no sites sending it backlinks. Also, i have optimized the page for my keyword "xyz" and it received an A grade. The site does not figure even in the top 50 results. Please help me out. It is a one page web application that needs to drive traffic to survive.
Moz Pro | | dl_s0 -
Massive Drop in Rankings
Hello, My site (www.reynoldsdesignstudio.com) has recently dropped off the map (50+ places) for almost every phrase I was ranking between 3 and 6 on the first page. My main phrases on google were "web design rochester mn", "web development rochester mn" I have been setting up a new web server but have not pointed this domain at that server yet so it shouldn't be anything related there. I also have not updated the site in a couple years (I know that's bad), so it doesn't appear to be a hacking issue either. I was 'hacked' a few years back where I gained a TON of crappy links from China and what-not but it never appeared to affect anything. I'm not sure if that is what is causing the recent drop in rankings. If anyone has any ideas on what could have caused the issue that would be great. According to my GA traffic I had a spike earlier in the month and then it has steadily dropped off. This is consistent with my actual page rankings. Thanks OAsjcHw
Moz Pro | | reynoldsdesign0 -
Adding new categories to my website and getting them ranked
Hi, I currently run a website and have added a couple of new categories lately. The website is Planes Trains Automobiles Co UK. For example I want to add "Planes for sale" as a new category. What is the best way to go about this? Will each aircraft added add content therefore ranking? I don't want to approach an SEO company yet as the service would be free for the time being? Thanks
Moz Pro | | PlanesTrainsAutos0 -
Confused on setting up my domain in a campaign
I have a website that is www.example.com. When I first setup my campaign in SEOMoz, I missed the instructions that stated I need to set up my domain as it appeared in the browser. Thus, I set it up as example.com. When I realized my mistake, I setup a second campaign as www.example.com and am running them side by side to see the differences. My question has to do with the best setup. I have a blog that is a subdomain as blog.example.com. It appears that the www.example.com campaign is not crawling the blog pages but example.com is. Are there any downsides in setting up this campaign as example.com? I have a number of other sites with the same issue so would like to get this resolved before I setup the additional sites. Thanks for any assistance or insights into ways I may be "shooting myself in the foot" with the wrong domain structure in my campaign settings.
Moz Pro | | rfwood0 -
Twitter Page Authority Score?
I've been doing some competitive research in Open Site Explorer and many of our competitors have Twitter accounts very similar to ours. Their Twitter pages are usually one of the pages with linking to their website with the most Page Authority. The incoming links from Twitter are a "no follow" as you would guess. This has been the case for a large number of well ranking sites I have looked at. www.dremed.com also has a Twitter account at: https://twitter.com/#!/DREmed . However, Open Site Explorer does not list the Twitter link as an incoming link at all ( or if it does it has no Page Authority ). The Twitter account page seems very similar in nature to other competing Twitter pages. I'm not sure why it does not ALSO pull a high Page Authority score??? Do you know why this might be? Best, Justin
Moz Pro | | justinjeffries0 -
What kind of keyword difficulty should I be aiming for when launching an new site?
I know that words in their 20's or 30's would be ideal, but it's proving hard for me to find relevant keywords with such scores (just a couple with scores in the 30's). Is going for words between 40-50 a waste of time? Thanks.
Moz Pro | | ZakGottlieb711 -
No new campaigns after upgrading?
Hey all, anyone know how to add new campaigns in the pro dashboard after you upgrade? I went from pro to plus pro to get 12 campaigns, but it won't let me add anymore. It says I am a plus pro member and all, but there's no option to add more campaigns, anyone know what to do here?
Moz Pro | | DanDeceuster0