Question regarding Aggregate Rating
-
We have a directory site with multiple listings. Currently, our page structure is fragmented for each of the tabs (about, products, reviews, etc) with canonicals going back to the main listing page. This includes the reviews as well. Review aggregate is marked up and the stars are rendering in the SERPs.
We are planning to break out reviews to /reviews and including a paginated series, then all of the tabs (about, products, NOT reviews) will be javascript loading content so no more fragmented URLs.
Right now, I suspect that the stars are rendering on the main listing page because the review page that is currently fragmented has a canonical back to the main listing page. The main listing page also is marked up with the review aggregate. if we break out /reviews, all of the reviews will live on /reviews.
If we break out /reviews to it's own URL, will we have to have a small amount of reviews on the main listing page to have the stars render in the SERPs for the main listing page?
-
Hello,
If you want to use review markup on the main listing page, this page should clearly display the review content that you're referencing with the markup. It's part of Google's guidelines:
https://developers.google.com/search/docs/data-types/reviews#review-snippet-guidelines
So yes, you will need to display some reviews on the main listing page.
Hope this helps!
Thanks,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[SEO] Star Ratings -> Review -> Category Page
Hello there, Basically, if you put non-natural star ratings on the category page, like in the attached images, you will get manual ban from google right?
White Hat / Black Hat SEO | | Shanaki
(i know it for sure, cause I had clients with this situation) The real question is:
If I put a form that allows users to write a review about the category products on the category page, for REAL, will google still ban? Any advice? Any example? With respect,
Andrei Irh0O kto4o0 -
Website starts ranking on Google then always drops - Targeted for Australia but most traffic from U.S - Bounce Rate at 94.49% - HELP!
Hi everyone, Thank you for your time. During the past 8 months I have been working on this website which is a .com.au . I have fully optimised the website which is targeting Brisbane in Australia and I have setup everything (Sitemaps, Geo location on WMT, Fetched as Google etc..) However the website just does not want to rank at all. I know that the previous SEO company were not too good but since then I have disavowed all unnatural links, we have moved the hosting to a new company and the website content has been updated. Only recently the Website has started ranking for it's brand name (not even in top of Google) and whenever a keyword starts ranking above the Top 50 of Google it suddenly drops again. The other issues is that even if I have setup the website to target Australia the majority of traffic comes from the U.S. Last month out of the 127 Session - 85 from United States - 29 from Australia - 3 Brazil - 2 India - 2 Italy - 1 Canada etc... Because of this the website has a Bounce rate of 95%. If you would have any advice, tips or recommendations that I could do to try and fix this it would be much appreciated. I suppose we can consider this as some kind of penalisation - potentially due to the past work and issues that occurred before the business became our client but I am not sure what more I can do to stop the wrong traffic and improve the rankings. Thanks for your help. Lyam
White Hat / Black Hat SEO | | AlphaDigital20 -
2 Questions about 301 Redirects
So I have a couple of questions about 301 redirects: Do Google penalties EVER pass through a 301? I've done 20+ domain 301s in the last year and have yet to see it happen, but the other day I read a an article (or maybe it was a QA post?) that suggested doing 302s to avoid transferring penalties. Has anyone seen any authoritative information regarding this? I 301'd a domain in February that another SEO firm had built a lot of spammy links and I began building contextual links for it at a very slow rate (like 10 or so a month). Within a month, my domain authority was a 26 on the new domain and my inbound links were non existent. By month 2, my links were 70k and domain authority was 34. By month 3, down to 25k inbound links and domain authority of 29, where it has settled for the last 3 months despite some really high quality links. My question (don't worry it's coming), is does anyone have any clue why my links shot up so quickly and then dropped? I'm assuming the 301 links kicked in and then only about 45% ended up 'sticking'?? Thanks in advance
White Hat / Black Hat SEO | | BrianJGomez0 -
Question about local SEO when you serve many more cities than you have brick and mortar locations
My URL is: http://www.mollysmusic.org for the record.I run a music school that serves in-home lessons to a whole slew of cities. Since I only have 3 brick-and-mortar locations, I can't make google local profiles for all the cities served, but I want to get seen by those people searching in their own cities. Right now, our biggest competitor, takelessons.com, is top ranked for every single city you can think of, because they have individual web pages for every city served. Their content is repetitive and scrapey, and to me, that says "doorway page" which supposedly can get you de-indexed. I'm reluctant to do that because I'm afraid I'll get banned, but I have to compete. I also want a strategy that can scale when we move into new areas. Is there something that makes TakeLessons's content NOT a doorway page? What's the best practice for getting ranked in multiple individual cities if you run a service? Thanks in advance.
White Hat / Black Hat SEO | | mollysmusic0 -
Will aggregating external content hurt my domain's SERP performance?
Hi, We operate a website that helps parents find babysitters. As a small add- on we currently run a small blog with the topic of childcare and parenting. We are now thinking of introducing a new category to our blog called "best articles to read today". The idea is that we "re-blog" selected articles from other blogs that we believe are relevant for our audience. We have obtained the permission from a number of bloggers that we may fully feature their articles on our blog. Our main aim in doing so is to become a destination site for parents. This obviously creates issues with regard to duplicated content. The question I have is: will including this duplicated content on our domain harm our domains general SERP performance? And if so, how can this effect be avoided? It isn't important for us that these "featured" articles rank in SERPs, so we could potentially make them "no index" sites or make the "rel canonical" point to the original author. Any thoughts anyone? Thx! Daan
White Hat / Black Hat SEO | | daan.loening0 -
competitor sites link to a considerable amount of irrelevant sites/nonsense sites that seem to score high with regard to domain authority
According to my recent SEOmoz links analysis, my competitor sites link to a considerable amount of irrelevant sites/nonsense sites that seem to score high with regard to domain authority... e.g. wedding site linking to a transportation attorney's website. Aother competitor site has an overall of 2 million links, most of which are seemingly questionable index sites or forums to which registration is unattainable. I recently created a 301 redirect, and my external links have yet to be updated to my new domain name in SEOmoz. Yet, by comparing my previous domain authority rank with those of the said competitor sites, the “delta” is relatively marginal. The SEOmoz rank is 21 whereas the SEOmoz ranks of two competitor sites 30 and 33 respectively. The problem is, however, is to secure a good SERP for the most relevant terms with Google… My Google pagerank was “3” prior to the 301 redirect. I worked quite intensively so as to receive a pagerank only to discover that it had no affect at all on the SERP. Therefore, I took a calculated risk in changing to a domain name that translates from non-latin characters, as the site age is marginal, and my educated guess is that the PR should rebound within 4 weeks, however, I would like to know as to whether there is a way to transfer the pagerank to the new domain… Does anyone have any insight as to how to go about and handling this issue?
White Hat / Black Hat SEO | | eranariel0 -
Tricky Decision to make regarding duplicate content (that seems to be working!)
I have a really tricky decision to make concerning one of our clients. Their site to date was developed by someone else. They have a successful eCommerce website, and the strength of their Search Engine performance lies in their product category pages. In their case, a product category is an audience niche: their gender and age. In this hypothetical example my client sells lawnmowers: http://www.example.com/lawnmowers/men/age-34 http://www.example.com/lawnmowers/men/age-33 http://www.example.com/lawnmowers/women/age-25 http://www.example.com/lawnmowers/women/age-3 For all searches pertaining to lawnmowers, the gender of the buyer and their age (for which there are a lot for the 'real' store), these results come up number one for every combination they have a page for. The issue is the specific product pages, which take the form of the following: http://www.example.com/lawnmowers/men/age-34/fancy-blue-lawnmower This same product, with the same content (save a reference to the gender and age on the page) can also be found at a few other gender / age combinations the product is targeted at. For instance: http://www.example.com/lawnmowers/women/age-34/fancy-blue-lawnmower http://www.example.com/lawnmowers/men/age-33/fancy-blue-lawnmower http://www.example.com/lawnmowers/women/age-32/fancy-blue-lawnmower So, duplicate content. As they are currently doing so well I am agonising over this - I dislike viewing the same content on multiple URLs, and though it wasn't a malicious effort on the previous developers part, think it a little dangerous in terms of SEO. On the other hand, if I change it I'll reduce the website size, and severely reduce the number of pages that are contextually relevant to the gender/age category pages. In short, I don't want to sabotage the performance of the category pages, by cutting off all their on-site relevant content. My options as I see them are: Stick with the duplicate content model, but add some unique content to each gender/age page. This will differentiate the product category page content a little. Move products to single distinct URLs. Whilst this could boost individual product SEO performance, this isn't an objective, and it carries the risks I perceive above. What are your thoughts? Many thanks, Tom
White Hat / Black Hat SEO | | SoundinTheory0 -
Ranking questions
We have questions about our ranking and would like some advice.
White Hat / Black Hat SEO | | Whiteflash0