Keyword Rich Domain
-
We purchased a keyword rich domain name to use with an existing website.
What is the best way to use this domain?
Below are some thoughts, I welcome any input.
- Use this domain as an add-on to the main domain, but only have it load one page off the main domain? Would that cause duplicate content issues?
- Create a single static page of content for the domain (separate from main domain)
- Redirect domain to page on master domain, would we loose any benefits of the keyword rich domain?
Thank you!
-
Hi Jacob,
Experts have been writing about the declining importance of exact match domains for many years (those two articles are both from 2012).
In general, if you already had a setup like the one you are proposing, there's a good chance we would be recommending consolidating the domains.
You might also be interested in this whiteboard Friday.
Good luck - hope something there helps.
-
Hi Sally, thank you for taking time to reply to my questions.
In short, having targeting keywords in a domain name has no SEO benefit?
-
Hi Jacob,
What did you hope to achieve with this domain? Was it meant to be different content to your current site?
To be honest there isn't a lot of use for this domain as you would be better off putting time into your current domain. Unfortunately, people buy other keyword rich domains that aren't going to help your site in the long run. Google isn't going to associate this domain with your current one unless you plan to make it the priority and of huge value that differs to your current site. You could, of course, migrate your current website to that website but I wouldn't recommend this as it could lead to a whole lot of other issues if done incorrectly. And you could be spending this time doing other digital marketing tasks for your current site.
For your suggestions:
1. I don't really understand what you mean having an add-on to the main domain. If this is duplicate content you'd have to have it canonicalised and then it wouldn't have much benefit for your current site anyway. You'd be better off putting this content on your current domain.
2. Having a single static page wouldn't be of much worth cause wouldn't this page perform better on your current website? Adding this content to your current site would also bring your overall content quality up (assuming it is good content).
3. Redirecting this domain to your current domain wouldn't help that much, unless it's got an amazing backlink profile to bring traffic through.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name in URL
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one 2 questions really: 1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? 2. Do I get 100% benefit for all the links built up on the old page
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
When domain a buys domain b (whose links direct to c), does domain a has links redirecting to domain c ?
Hi, I really need to know what happens when a company or domain (a) acquires another company with domain (b) with its links pointing to yet another location (c). Does company a then have redirects to c?
Intermediate & Advanced SEO | | Yeshourun0 -
Is it better to optimise for several keywords/keyword variations on one page, or create sub categories for those specific terms?
I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!
Intermediate & Advanced SEO | | Adam_SEO_Learning0 -
Renaming your domain from an existing live domain and SEO implications - Please Help *shudder*
Please see the details below. Site A: http://south-african-holiday.mobi is an existing site that is our best site. It is Joomla 3.1 and runs all our ecommerce. Site B: http//www.southerncircle.com/ is our original and has the best DA but is out of date and pretty clunky. joomla 1.5 and all bookings (tour site) are redirected to Site A for processing. Instead of redesigning the Site A I'd like to change the domain name of http://south-african-holiday.mobi -> http://southerncircle.com So far my reading and research (Thanks MOZ for awesome forum!) has provided me with: 1. Do the SEO groundwork. i.e. remove dead links from both sites. Delete useless content and generally tidy up both sites. 2. Map all pages from site a: http://southerncircle.com -> http://south-africa-holiday/ so that the existing pages that have good ranking will have a home on the new site. 3. When ready do a small sample 301 redirect from: http://southerncircle.com to http://south-africa-holiday.mobi. 4. arghhhh now I'm stuck ..... If I redirect to this site then I lose my http://southerncircle.com domain which is what I want to keep....I just want the .mobi site to move to the southerncircle.com site.... I don't consider myself totally thick but this is really confuseing the *$%# out of me PLEASE could you give me some insight here. I'm sure it has been done before without completely losing the sites seo ranking and sending my site into SEO oblivion. If there are any JOOMLA gurus that have done this I'd love to hear from you as well. Many thanks in advance.
Intermediate & Advanced SEO | | SoutherlySwell0 -
Why do some domains out rank stronger authority domains
Hi, If we take the Moz stats into account here, how comes sometimes weak Moz stat domains out ranking strong Moz stat domains? For example: A inner page with DA56 / PA40 is outranking a Wikipedia inner page with DA100 / PA82. That's a massive difference basically twice as strong on the Wikipedia page but being out ranking. In this case I assume the onpage SEO is playing a big part, but can onpage optimisation be that powerful? And I see this all the time, what SEO factors cause this? Thanks.
Intermediate & Advanced SEO | | Bondara0 -
Consolidate 150 domains to 1
Hi! Just as the questions tell we are looking at a project where we might have to consolidate 150 different domains into 1 (of course with a corresponding page on the new domain). We aim at preserving as much of the linkjuice as possible from each domain. Any advice on doing this propely? I, of course, see a risk of opening the new domain and just redirecting (301) the old domains to the specific page on the new domain but is there any right or wrong way of doing this? I might add that each domain has a more or less unique linkprofiles in terms om linking domains, number of linking domains and such. Our dear friend Cutts has some information on this topic, http://www.youtube.com/watch?v=l7M22teF3Ho but he only talks about 4 domains - which of course seem like a bit more natural occurring phenomenon. But what about 150 of them? Anyone got any advice? Is this as much of a no-go that I feel it is? Thanks! Edit: There domains are all owned by the same entitiy, share the same GWT and such.
Intermediate & Advanced SEO | | bebetteronline0 -
New domain, and Local Service, Moderate Keyword
Hi all i have a new client, who has bought a shiny new domain name for his business, it has one keyword in it related to his business. He is a local plastering looking to get his site ranked, but my worry is the domain age, its very new less than 2 months, i know google sandboxes new domains, The term he is targeting is Mod Completive (26%) is getting his domain ranked page one within 6 months a possibility, or will it just seem utterly spammy in googles eyes. Any tips please thanks will
Intermediate & Advanced SEO | | Will_Craig0 -
How important is sticking to an exact keyword?
The latest article I'm writing for my site is "Friends With Benefits Rules"... So the first part of my question is, what does SEOMoz advocate as being the ideal # of times to include the entire key phrase in the article? I know nobody but Google knows for certain, but is 4 (including in H1's etc.) generally considered enough, other than in the page title? Second part is, what is the consensus about how important is it to stick to the exact keyword? For the example I gave, is it just as good to include a comma, E.g. "...friends with benefits, rules..." or a hyphen "Friends with Benefits - Rules for..."? One thing I'm unclear about on this topic is stop words and plurals. I've been told before that Google ignores stop words, but results for searches with or without the word "how," for example produce very different results... Same thing with plurals. In any case, all of the above is assuming that the quality of the content would not be affected in either case...
Intermediate & Advanced SEO | | corp08030