Are Pages that have High Traffic and High Bounce Rates helpful?
-
I work as a marketing director for a small law firm. I had some basic SEO experience prior to joining the firm but I'm still building my knowledge base. I'm working to take over where the previous web developer left off and improve the site. The previous firm had developed pages for the law firm featuring yearly car crash statistics, statistics for bike crashes, etc. These pages get a good amount of hits but people quickly jump off the pages, and most are not even located in a region where they could potentially become a client.
I feel like they added the pages to show the client that there was an increase in search traffic. However, 100% of the traffic bounces quickly after viewing the statistics pages. Does a page that has a decent amount of hits, but doesn't lead to conversions and has a nearly 100% bounce rate worth keeping around?
My thought is, I would like to remove these pages that do not actually attract potential clients and reduce the overall bounce rate of the site. I don't want to take actions to remove the page without throwing this question out to more experienced people.
-
Definitely agree with that.. and whatever you do, don't delete it!
-
Removing the pages is an option, but I would recommend adding a CTA, breaking up text for better readability, adding headers, or changing the pages' design to decrease the bounce rate. Since theses pages are getting alot of traffic, I would assume they are ranking high on Google for some search terms on a national level. Rand did a WhiteBoard Friday that somewhat covers this topic at https://mza.bundledseo.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday. Also HubSpot, another leader in inbound marketing had a great infographic about this as well that you can check out at https://blog.hubspot.com/marketing/decrease-website-bounce-rate-infographic.
Having a page like what you are describing is also a great opportunity to get some potential backlinks from people in the industry maybe using it as a resource. I would try to improve the page to take more advantage of the traffic, instead of deleting it. Hope this helps and best of success!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
Duplicate pages
Hi I have recently signed up to Moz Pro and the first crawl report on my wordpress site has brought up some duplicate content issues. I don't know what to do with this data! The original page : http://www.dwliverpoolphotography.co.uk/blog/ and the duplicate content page : http://www.dwliverpoolphotography.co.uk/author/david/ If anyone can point me to a resource or explain what I need to do thanks! David.
On-Page Optimization | | WallerD0 -
Area pages
As area pages are seen as trying to game google (see link below) is their a 'better way' to target multipe areas (100 odd)? https://support.google.com/webmasters/answer/2721311?hl=en Cheers
On-Page Optimization | | webguru20140 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Rankings going down and down. Help!
I just joined a company as an in house seo. When I looked at their rankings I noticed a downward trend. How can I reverse that? I'm currently working on their onsite optimization, but is there anything more that I can do? edit
On-Page Optimization | | EcomLkwd0 -
No links or traffic to our articles
Hello, Our articles are written by a professional in the field, taylored to what we think our ecommerce customers would most want to know about. But there is no traffic to our articles and almost no inbound links. We have 15 articles around 500 words (roughly) each. We've got a right sidebar banner about our FAQ and articles and a rotating banner with one slde about our articles. Also, we have a tab at the top. We've had a good article section for 5 months, and a descent one for a couple of years Could it be our industry, or what can we do?
On-Page Optimization | | BobGW0 -
Home Page SEO
Hi! We recently re-designed our home page in early March. After Google panda, we re-tweaked it again, before we take it live, we really want to get some expert's opinions. We would be grateful for any comments/suggestions/feedback, particularly in the following area (you will need to click a few times to get the page to real size): is the bottom content ok? please scroll down all the way. 2) We used semantic keywords for 5-6 anchor interlinks to the same page to promote core products from the home page. Is this too much? 80% links on the footer is a repetition of header navigation links, do these footer serve any SEO value or is it over - optimization? Here is the URL: https://www.dropbox.com/gallery/36547134/1/WebDesign?h=109d4a Thanks a lot!
On-Page Optimization | | ypl0