Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Can I Improve My Page Authority? (Currently at 21)
Hi, I was curious if anybody knows how exactly I can go through and get good backlinks, or really any other strategies for improving my ranking in Google. My site is www.boskyoptics.com Thanks, Alex
Link Building | | AlexCruft0 -
Number of other outgoing links on a page
"If the link pointing to your website is among hundreds or thousands of other outgoing links on
Link Building | | ross254sidney
a single page, then chances are that it isn't as valuable." What is the maximum limit to look for outgoing links before placing our link?0 -
Do links to my website improve all pages?
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords. In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
Link Building | | Gavo0 -
Why do the results in SEOmoz and OSE for Linking Root Domains differ?
In SEOmoz, in a campaign we set up, it shows 600+ Linking Root Domains, but in OSE it shows 300+ Linking Root Domains- quite a difference. Any help gratefully received. Thanks.
Link Building | | ThinkingJuice0 -
How to make google index the page title has changed ?
Google has indexed all my websites, but I have to change some title in the website but when checking google does not update the change.
Link Building | | tuananh0688
Please help me .
My site : http://blog.addme.vn0 -
Same Content on Different Blogs
We host our blog on WordPress as part of our site. The blog "address" is www.website.com/blog/post. If I were to take the same content that's on this blog and post it on a Blogger account we have, would Google consider that duplicate content? If not, would there be any benefit to doing this?
Link Building | | rdreich490 -
Have I suffered a keyword specific penalty?
Hi all, We've been working on improving our ranking for a specific keyword for the past couple of months. Progress has been steady if not spectacular (it's a very competitive keyword). Last week we obtained (not bought!) a site wide link from a partner (nothing fishy, they are business partners in the same industry) as well as a link each from a relevant resource site and a directory with good PA/DA. The anchor text used on the new links is keyword rich. This week our rankings have fallen dramatically from page 2 to page 39 for our targeted page although other pages on our site still rank well for this keyword. The targeted page is still indexed by Google. Could Google just be reassessing our ranking for this page and it will return to its previous rank or is it likely it has received a keyword specific penalty? Thanks in advance.
Link Building | | Confetti_Wedding0 -
Page Authority vs. Domain Authority
Like many of you, I've spent a lot of time in Open Site Explorer analyzing our links and our competitors, and looking for more linking opportunities. Recently we've been focusing our SEO efforts on gaining links from high value .edu domains and so far we've been very successful. The DA of these links are high (80+), but the links are also coming through on low PA pages (typically 10-35). Are these links still worth while? When does a link not become worth it?
Link Building | | dunklea0