Adwords Express Vs Adwords for small business
-
Hi there
I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account?As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome.
Many thanks
-
That's a great response from Ramon.
My thoughts...
I wouldn't touch Adwords at alluntil you thoroughly understand the various match types, for both positive and negative keywords (they do differ in their impact somewhat). And also how Quality Scores impacts Ad Rank. Ad words can be a real killer if left too broad.
I highly recommend this tutorial. It will teach you everything you need to know about Adwords.
P.S) I think it's a great idea to offer as an additional service to your SEO work. They can work hand in hand nicely.
-
Thanks so much Ramon, very helpful
-
Hi Neil,
I think complementing your local seo business for your clients with adwords makes a lot of sense. Since both have there strengths and weaknesses you can maximize the results for you clients while gaining a lot of insights.
Google Adwords express is mainly for small business owners that don´t have the time neither the knowledge to use Google Adwords. You have a lot less control in the former, especially the lack of control over the keywords, and most is automated. This doesn´t give you enough control to effectively manage these campaigns for your clients and add value for them. More info on how to start with adwords for smb you could find here https://www.pickaweb.co.uk/blog/complete-guide-to-google-adwords-for-local-business/
If you should have them all in one account or each one have there own depends on various factors, like:
- Payment - Will each client pay directly to google, in this case you need to create a different account for each
- Recourses - If you want to spend as little time as possible maintaining the accounts this would be much easier in one account with all your clients
- Portability - Do your clients value the fact there account is portable?
- Quality - If you have all clients in one account they all contribute to the overal accounts quality score (positively or negatively) this might not get you the best performance for each client
Hope this helps and good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Average Session Duration for AdWords Campaigns
Happy Holidays Mozzers! Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords. Any help on this issue would be great! Thanks for reading!
Paid Search Marketing | | maxcarnage0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
What are the strongest and most-Google friendly directories to place my business on for the sake of large SEO gains? for the sake of Exposure to customers? What is the best way to invest for ROI nowadays? Thanks.
I do basic SEO stuff as well as marketing for quite a few clients. But, I am wondering which directories or exposure based groups are worth the money? Is a business.com directory listing for $300 a solid investment to get a strong link? Is yext a good move? How about wildfire? I could use some really high DA links to stack on top of the link profiles I have already built through content, etc.? Please advise me. PS Confession: I was once a pre-panda Fiverr link junkie. But I am in recovery. I have an 18 month chip and am currently making amends. 12 steps to SEO freedom baby.
Paid Search Marketing | | creativeguy0 -
Google Adwords
Hi, Is there any tool that tells you if a domain has paid results in Google? I need to find out if a certain domain is showing in the paid search results for any keyword. I tried to from the question clear enough, I don't know how to explain it better.
Paid Search Marketing | | cvissi0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
PPC/Adwords in China
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated. Thanks!
Paid Search Marketing | | JerrodDavid0 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0