I need help with redirecting chain to another page and 301, I don't understand on how to fix

[geanmitch]

Redirect Chain

<label>What it is:</label>

Your page is redirecting to a page that is redirecting to a page that is redirecting to a page... and so on. Learn more about redirection best practices.

<label>Why it's an issue:</label>

Every redirect hop loses link equity and offers a poor user experience, which will negatively impact your rankings.

<label>How to fix it:</label>

Chiaryn says: “Redirect chains are often caused when multiple redirect rules pile up, such as redirecting a 'www' to non-www URL or a non-secure page to a secure/https: page. Look for any recurring chains that could be rewritten as a single rule. Be particularly careful with 301/302 chains in any combination, as the 302 in the mix could disrupt the ability of the 301 to pass link equity.”

This is not helping me I don't understand about the 301 do I use the www.jasperartisanjewelry.com or the /jasperartisanjewelry.com I'm confused

[salem4e]

@Donna Duncan    thanks for clearing this issue

it helped me understand Redirect Chain and how to fix it

thanks

[DonnaDuncan]

geanmitch,

You have two problems:

(1) Your home page (https://www.jasperartisanjewelry.com) is canonicalized to http://jasperartisanjewelry.com/home. Change the canonical tag so the home page points to itself. In other words, your home page canonical tag should read as rel="canonical" href="https://www.jasperartisanjewelry.com"/>.

(2) http://jasperartisanjewelry.com/home redirects to https://www.jasperartisanjewelry.com/home which turns a 404 (page not found error). Create a new 301 redirect that points (A) http://jasperartisanjewelry.com/home to (D) https://www.jasperartisanjewelry.com/. Do NOT point (A) http://jasperartisanjewelry.com/home to (B) http://www.jasperartisanjewelry.com/home and then to (C) http://www.jasperartisanjewelry.com/ and then to (D) https://www.jasperartisanjewelry.com/. Go directly from (A) to (D). Get rid of any intermediary redirects.

That should take care of it.