User intent and ranking
-
Hello,
I was doing search to see who ranks on the keyword "bike tours" i noticed a lot of website rank without content "text". Is it because they fulfil the user intent with a search box where you can search by date and destination, trip type and price that google ranks those webpages ?
It is the same for the keyword Paris bike tours https://www.fattiretours.com/paris
How do they rank with so little content (once again is it because the fulfil the user intent )
Thank you,
-
Thank you,
-
Hi
Exactly. When I say 'tight contextual content' don't use keywords you want to rank for on other pages. Don't mention them even once.
Cannibalise - exactly that - spewing keywords all over the site instead of focusing on a tight contextual group for each page.
If you are disciplined you will be amazed at the results.
Regards
Nigel
-
Hi,
What do you mean by the need to add very tight contextual content to compete ?
What about cannibalise, do you mean that I have to be careful not to create page that are very similar to my homepage ?
Regards,
-
Hi
I think you can compete with those numbers, I don't think you'll capture the No. 1 spot straight away but I think you have a chance of getting on the front page. But you will need to add some very tight contextual content if you want to rank for Bike Tours.
You could create other pages with Bike Tours/City
And try and rank in different niches but you have to be really careful not to cannibalize your home page. Making the page specifically about the city your choose with photos with appropriate ALT text and even videos of the tour. In that way, you can create really useful sharable content. If you have a page with a 5-minute video of a speeded up tour around say, London. imagine how long people will stay on the page. Especially if you host the video with Wistia or a similar CDN (ie don't use Youtube as that age will rank higher than you)?
Make the page interesting, sticky and 'shareable' that's what I mean.
You could make the support pages with how to guides, Q&A and Advice centres surrounding each subject but again be careful not to cannibalise. they may have their homepage No.1 for Bike Tours but you could rank high for lots of associated cities, how to, advice, equipment etc. Do you see?
Regards
Nigel
-
Hi,
Do you mean that I can't compete if I got a DA of 36, a PA 46 and 500 links coming from almost 80 different domains ?
In order to compete with the others is it better to create multiple page and answer other intents such as equipment used, sights seen and route difficulty as you mentioned so that it gets shared and then my domain authority increases.
By the way what do you mean by sharable content ? do you mean mean about all on the same page or on different pages ?
Regards,
-
Hi
Satisfying user intent really is the new buzz phrase in SEO and it's true that one of the first things a user is going to do on that page is to run a search for tours. That being only one of the possible user intents for that search terms. It also helps that Biketours.com, for example, has a PA of 50 and a DA of 40, so looking at OSE (Open Site Explorer) they have nearly 5000 backlinks from 142 domain. This is no doubt helping enormously.
Couple this with a low bounce rate and high engagement and it's easy to see why they are number one.
However, searching for a bike tour isn't the only reason searchers would type in that phrase. Other intents may include reading stories about successful bike tours, equipment used, sights seen and route difficulty. It seems that the top positions are all concerned with selling particular tours so in order to compete you are going to either go head to head with them, offering headline-grabbing tours that generate many backlinks or produce a ton of sharable written content around the subject.
I hope that helps
Regards
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does this company rank this page?
If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/ This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL. Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold. http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages! Any insight into this would be much appreciated!
Intermediate & Advanced SEO | | Cody_West0 -
Ranking dynamic landing pages
I have a client and I'm working on a project with their development team. We're creating dynamic landing pages populated with their lead data. Similar to the style of linkedin. For example, someone searches for "demand generation manager" and one of our pages with contact information (some) shows up in the search results. www.leadgenius.com/demandgenerationjobs (or something like that. we have yet to flesh this out). We're also looking into different backlinking strategies to support optimizing the above mentioned pages in addition to their new site launching this month. What is the best way to optimize the dynamic pages as well as the main site in tandem or independently?
Intermediate & Advanced SEO | | Intergen0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
Does having shorter URLs help with rankings?
Hello here.I own an e-commerce website (virtualsheetmusic.com), and some of our most important category pages have pretty long URLs. Here is an example: http://www.virtualsheetmusic.com/downloads/Indici/Violin.html I am evaluating the possibility to shorten URLs like the above to something like: http://www.virtualsheetmusic.com/violin/ But since it is going to pretty hard and time consuming (considering the custom system we have in place on that site), I am trying to find out if it really matters and worth doing it from a SEO stand point. I am aware that from a user prospective shorter URLs are preferable, and we plan to pursue a better URL architecture on our website in the near future just for that, but this question, at the moment, should be strictly related to SEO. Any thoughts on this topic are very welcome!
Intermediate & Advanced SEO | | fablau0 -
Home page mysteriously not ranking at all
Hey everyone, I'm baffled by a situation. I started working on www.hushabyephotography.com almost 3 months ago. The first thing I did was changed the address (was previously blog.hushabyephotography.com) and updated all of the links pointing from the old name to the new "www" and used 301 redirects for canonicalization. Have also built some additional links, added content to the site, and performed on-page optimization to rank for the primary key phrase "san diego newborn photography". But ranking is no where to be found, I searched for the key phrase, and at rank 190 is a random subpage, not even the home page. The listing had also disappeared from Google Places a few weeks ago after the client updated their listing (which I believe was the result of the known Places bug (http://www.seomoz.org/blog/why-you-may-need-to-hide-your-google-places-address-asap). I'm at a loss here for ideas, as I've never failed to at least have a site on the radar. There aren't any spam links so I don't think any penalties are the result. One last thing, it ranks on page 2 in both Bing and Yahoo... Please help me out Mozzers!!! 😕
Intermediate & Advanced SEO | | Joes_Ideas0 -
Ranking History Reports
I like that every week I can go into my campaign and see how I did. If I want to keep tabs (reports) every week and continuous record keeping how would I do that? For example, I want to see how we did last month on a particular keyword, should I set up to run a report every week for that keyword and have it emailed to me. Is that the only way to do that or does Moz keep previous history somewhere else? Thanks. PS Another website I help out on recently had a huge jump in pageviews this month. I don't track them in SEOMOZ currently is there anyway to figure out where that traffic is coming from? I am guessing perhaps they moved up in Google. Is there a way to see previous history? i.e. they are 33 last month for a certain keyword?
Intermediate & Advanced SEO | | greenhornet770 -
Why our site dropped in rank for a main keyword
Hello, Our site nlpca(dot)com dropped in rank for a few terms, including the main term "NLP". Could you look at our site and tell us what might be the cause? Thank you so much, Bob
Intermediate & Advanced SEO | | BobGW0 -
The ranking power of exact match domains
I've read previous Q&A where people have been a bit dismissive of the ranking significance of exact match domains but my experience recently using the keyword competiveness tool is that exact match domains seem to outrank other sites regardless of domain or page authority or other on-site/on-page optimisation. I'm interested in other people's opinions and experiences.
Intermediate & Advanced SEO | | bjalc20110