8 hotel aggregate website - initial set up?
-
Before I get ahead of myself, I thought I'd ask the community for a quick assist:
We have 8 hotels set up under a single domain aggregate website:
staypineapple.com
staypineapple.com/the-maxwell-hotel-seattle-wa
staypineapple.com/hotel-five-seattle-wa
staypineapple.com/the-alise-chicago-il
and so on.Should I technically set up the 8 hotels as separate tracked campaigns, complete with new branded search terms, broad search terms and such? Is this best practice?
Thank you in advance for any assistance!
-
Hey Tom, Dave here from the Help team!
How you setup these campaigns is really up to the preferences of how filtered you want your reports to be. If you decide the track specific subfolders as campaigns, you will also want to make sure that you still track the entire domain of staypineapple.com to incorporate all the other elements of the site. Hopefully that helps to clarify, let us know if you need anything else!
-
I assume that you are talking about the same hotel but in different locations right?
CREATE LOCATION PAGES
You need to create separate, optimized pages for each business location. These should not be identical. Include:
- That location’s name, address, and phone number (NAP)
- Location-specific content (staff information, testimonials, news, etc.)
- An embedded Google Map
Think of your location pages as microsites that you can expand on to create relevant related content. You can set up your URL structure like this:
- www.yourhotel.com/locations/location-a/testimonials
- www.yourhotel.com/locations/location-b/testimonials
- www.yourhotel.com/locations/location-a/directions
You should also optimize your content, title tags, meta descriptions, etc. with location-specific keywords. Apply a local business schema markup to each page so your business hours and other important information can appear in search results.
Lastly, make sure these pages are discoverable by Google. Google’s crawlers aren’t always able to find a page that’s only available through a search or branch finder on your site.
It’s a simple process: once you’ve created your new landing pages, submit a Sitemap to Google.
You can create one for free using XML Sitemaps. Then in Google Search Console, go to Crawl > Sitemaps. You’ll see a button to submit it:Submitting a sitemap makes it easier for Google to find and index your pages.
If you haven’t already, sign up for Google My Business. Here you’ll be able to create listings for individual business locations.
Add the URLs for each of your location pages to your business profile. Follow Google’s guidelines to optimize each of your location pages. Guidelines include:
- Verify each location
- List accurate hours
- Add photos
- Manage and respond to reviews
Also keep in mind some important rules about multi-location listings:
Name consistency: The listed names for each of your locations must be consistent (e.g. “The Home Depot” shouldn’t be called “Home Depot at Springfield”).
Category consistency: All locations should include at least one category that represents the business as a whole (e.g. all “PetSmart” locations would have the category “Pet Supply Store”).
OPTIMIZE YOUR GOOGLE MY BUSINESS LISTINGS
Follow Google’s guidelines to optimize each of your location pages. Guidelines include:
- Verify each location
- List accurate hours
- Add photos
- Manage and respond to reviews
Also, keep in mind some important rules about multi-location listings:
Name consistency: The listed names for each of your locations must be consistent (e.g. “Stay Pineapple” shouldn’t be called “Stay Pineapple at Springfield”).
Category consistency: All locations should include at least one category that represents the business as a whole (e.g. all “Hotel” locations would have the category “Hostel” or “Bed and Breakfast”).
IN SUMMARY
Keep in mind that you have to manage your SEO as one brand with multiple locations
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website DA Decreased
I Have A website Related to Agras T16 Drone Today DA of my website decreased what could be the reason Please help me what about issue?
Getting Started | | JerryAlexo0 -
Multiple campaigns for one website with multiple services?
Hi. Brand new to Moz Pro today. Question about whether to set up multiple campaigns for one website that promotes multiple services. I own a law firm and we have one main location, one website, 5 attorneys, and about 8-10 practice areas we promote. Each practice area has its own page and related content in the form of guides and blogs. Website is southernmarylandlaw.com. I only have this one website to track and promote, so I initially thought I only have one campaign. But I do want to track these separate practice areas separately. Each will have separate competitors, for instance. Each will need a separate set of keywords. People tend to search for a particular type of attorney, not just for the generic "lawyers." Should I use my 10 campaigns to set up a different campaign for each practice area we promote? Am I doing something wrong by tracking my one website 10 different times in my account? If I do not do this, then how do I possibly track the various practice areas and their separate keywords and competitors? Thanks for all your help and suggestions!
Getting Started | | tuckervc0 -
Our website has 8 subdomains for each country, do i need to set up a campaign for each? And have to upgrade to have more than 5 campaigns?
Hello there, Our website is set up to have one main domain with 8 subdomains for each country. To be able to track each subdomain do i need 8 campaigns when setting up in moz?
Getting Started | | cwpang0 -
Why has my website stopped working?
Signed up to Moz and my site is now down as it's "gathering data". Is this normal?
Getting Started | | BurrowsPT0 -
I added competitors website information. How quickly do I see results.. like links and keywords?
I am new to MOZ. Several days back I added competitors(3) to my analysis. When can I expect to see results/feedback? Thanks
Getting Started | | cchebaro0 -
'not a valid url' error in campaign set up
I get the error not a valid url when I'm trying to set up a campaign. I know it's a valid url. I have tried with www, non-www, http://, https:// when I do the https it lets me start, but then I get an error that https is forwarding to http and I need to use that. When I then put in the http, I get the original error. thanks in advance for your help.
Getting Started | | HighVoltage0 -
Before making improvements, I need to collate the most relevant custom report to snapshot our current website quality.
I've just started at a company and before I start working on content and SEO improvements I need to assess 'where are we now' . The idea being after 3-6 months I can repeat the report to show improvements. Moz has an enormous range of powerful analysis tools - which should I combine into a Custom Report to create a snapshot of current website quality? Thanks
Getting Started | | ElementaryUK0 -
Can MOZ crawl our website twice in a week?
I want to generate MOZ crawl errors report twice in a week. Is it possible to do that.
Getting Started | | chandman0