Internal linking
-
Hi,
I currently have built my website with internal links to boost my category pages (the ones that are the most important with the most traffic). Is the way to go or nowadays or doesn't it matter what pages you boost. I beleive what I did is some sort of "page rank sculpting" but is it still useful ? or I should I link natural across my website even though some pages will get a boost and some won't ?
The link that I have are at the bottom of my content (not in the footer) but at the bottom of the page next to each other ? does they count or is it really bad to have them that way ?
I have a blog and I was wondering if when I link from my blog page for example about "Barolo" to my page about "Piedmont" if I should also link from my page about "Piedmont" to my Barolo page or if the link only has to go one way from my blog / Barolo page to my piedmont page to boost Piedmont.
Thank you,
-
That is what I did so I guess I am good. Now, I just need to create nice blog pages that satisfy the user and link to the correct pages so that the content between the 2 pages I link benefits the pages.
Thank you,
-
Hi there,
Thanks for your question.
You are right in trying to make sure that your most important pages are linked to internally as much as possible. It's a signal to Google that the page is important plus your internal PageRank will be able to flow to key pages and give them a chance to rank. This kind of technique has been described as PageRank sculpting in the past, but it's not too helpful to think of it like that because none of us know what the PageRank of a given page is. Instead, look at what pages a user would want to find easily and the ones that are important to your business, then make these prominent in your navigation.
Cross-linking from blog posts or other pages of content can also be beneficial, but isn't particularly scalable. So by all means do it where it makes sense, but I wouldn't rely on this as the sole way to link internally to important pages.
I hope that helps!
Paddy
-
Thank you for your reply Igor,
From what I understand you are saying that it isn't worth my time creating blog pages to link internally to the pages that I want to boost. It seems that an external link is better or that breadcrumbs will do the job, correct ?
How about one pages that are hard to rank on because of high demand won't maybe 10 or 15 internal link via my blog help ?
Or is is better to have a few very good contextual links across my site ?
-
All other things being equal if you link from Barolo to Piedmont it will give a very little boost to Piedmont article. But that's almost never the case, one external backlink can make all the difference here.
In general, it does make sense to keep your internal links distribution in check. Usually, you want to link more to upper-level pages (categories), if you have breadcrumbs on your website, that should take care of it.
You can calculate Internal PageRank for all your pages and see if there are pages or categories which have too little or too many internal links compared to the rest of the pages on your website or pages in the same category.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
Links from same server or not?
Hello, I make websites so every website I make has a backlink to my website. Currently all my websites are hosted on server A, but my OWN website is hosted on server B. I plan to move my website to server A too. This will indicate that all the backlinks I have currently are from a difference server, now all these links will come from the SAME server. Will this have any results on my positions? Is this something that you have to take into account? Jeroen
Link Building | | conversal0 -
If you discount a subscription when the client links to you, does that classify as a paid link?
For example, we all subscribe to MOZ, but if we received a 25% discount on our subscription if we linked back, would that be considered by Google as a paid link, or would it be seen as a sales tool / promotion?
Link Building | | JonathanSmith0 -
Back Links
Hi there, I have been guest posting on blogs trying to build some back-links into my website, which so far is going not too bad, however I was wondering when writing these guest posts should I limit my post to let's say 2 back-links per guest post? If 2 back-links are going to different pages on my website, does the first back-links in the guest post have more value than the 2nd back-link? Kind Regards,
Link Building | | Paul780 -
Link building
i want to ask a question. i am sure this is kind black hat seo. look at this web site http://www.199999dollars.com/ if we also create website like this and put a banner as domain for sale and in the footer put back links to our domain ? thanks
Link Building | | idreams0 -
Panda Update: Isn't a link still a link?
I was doing some link building and some SEO's said that the Panda update affected many websites. I am going to use eZineArticles.com as my example. EzineArticles was affected by the Panda update and does not show up in the SERPs as much as before. But they still have doFollow Links coming from the articles I am submitting. QUESTION: Regardless if EzineArticles was affected by the Panda Update, isn't a "Follow Link" still a "Follow Link" OR am I completely wasting my time on this devalued website? Edit: Yes I know a PR 0 page is not as valuable as a PR 9 page. I am asking from the standpoint of the affected Panda Update domains overall.
Link Building | | Francisco_Meza0 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340 -
Who here outsources your link building?
Anyone here run an agency? Do you outsource your link building to another company overseas so it's cheap, or what is everyone else doing nowadays?
Link Building | | DavidKauzlaric0