Track rank by multiple zip codes, radius, or state?
-
I work for a hospital that serves patients in multiple states. I'd love to track keywords locally, but entering one town or zip code at a time would take days. Is it possible to track locally by multiple zip codes, by radius, or by states?
-
Got it. I think I'll have to spread my wings and fly--I'll try it out and see what kind of reporting I get. Thanks for all your help.
-
Hey Dave,
You're not crazy, but that video is showing you adding three separate locations to track that keyword by, not combining ZIP codes into one location. You can certainly track a single keyword by more than one location and see results for different locales that way! There's just no way to combine locales and track by a broader region. -
Hi Tawny,
Thanks for the timely response--I'm impressed with the help team at Moz! If you watch this 20-second video, it looks like it is possible to combine zip codes to track larger regions. Am I nuts? I could be nuts
Dave
-
Unfortunately there's no way to combine ZIP codes to track larger regions — sorry about that!
You could set up Campaigns to track geographical regions, but you'll probably run up against your keyword limit pretty quickly, since you'll need to track all those locations individually, and each location will count as one use of a keyword.
Our regions are defined by Google, so unfortunately we're limited to the locations they provide to us. That can make tracking keywords by the regions you're interested tricky, particularly if they're broad regions like Western Massachusetts rather than an individual city or neighborhood.
Let me know if you have any more questions I can help with, or feel free to drop us a line at [email protected] and we'll do our best to sort things out with you.
-
Me again! (Sorry.) Would it work to create new campaigns for specific geographies (one for Eastern Mass, another for Western Mass, a third for Southern NH, etc.)? It'd be all manual input I guess, but if we could define geo per campaign, then we'd only need to do it once. Although I guess we'd have to replicate the keywords and any other info pertaining to the national campaign.
-
Hi Tawny,
Thanks for the response. I'm at "Add & Manage Keywords >> Track locally" and it looks like I can add zip codes one at a time. Is there any way to add multiple zip codes simultaneously? Maybe comma or space delimited?
Dave
-
Hey there! Tawny from Moz's Help Team here.
Sorry for any confusion! Our locales are actually not as broad as ZIP codes, though ZIP codes are partially how they're defined.The locales are tracked as a defined region with borders established by Google. It's hard to say exactly how Google is defining these areas, but it is likely related to ZIP codes and IP addresses.
I found this article while I was researching — it doesn't have exact answers to this question either, but had some valuable insight into Google's local search results: http://searchengineland.com/everything-need-know-pigeon-algorithm-211771. Section 7 of this resource would be the most relevant to how those locations are defined.
I'm afraid you would need to add smaller, individual locations to be able to track locally for those keywords.
If you have any more questions we can help with, please feel free to reach out to us at [email protected] and we'll do our best to answer all your questions.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What DA Actually plays role in ranking in google?
hello friends hope all are you are fine my question is from beginning we use to taught that google always give importance to high DA sites and everyone wants backlinks from high DA site so my question is that is DA actually pays the role in the ranking? In my case i think No. The reason behind it is the google wants the quality not the authority is that true?
Getting Started | | macheteguide0 -
How long does it take, So i can see results of Kewords Ranking search on moz?
Hi, I m the new guy at the Neighborhood Can you help please with the question... how long does it take, So i can see results of Kewords Ranking search on moz? This is the popup note Message: Moz collects and updates campaign data weekly. Not collected means we have not yet updated data for this keyword. TNX
Getting Started | | YarivHPAZ1 -
How do I add a URL to one of my tracked keywords?
In other words, if one of my tracked keywords doesn't currently have a URL associated with it / assigned to it, how do I add a URL to it?
Getting Started | | AllChargedUp0 -
Getting Started: Multiple Campaigns VS Single Campaign
I'm new to Moz and am trying to determine whether to create multiple campaigns broken out into product categories or a single campaign and label keywords by product category. I figure the majority of the folks in the Moz Community are in agency space, so most probably prefer a single campaign per client. We're an in-house marketing team so we have the ability to track up to 10 campaigns but only need to track a single website. I like the idea of having the different campaigns for different product categories, but I don't want to make things overly complex either. Just because you can do something doesn't necessarily mean you should.
Getting Started | | DFrey1 -
Multiple Google Analytics Accounts connected to the same MOZ subscription
Hi everyone, I have a quick question regarding setting up my MOZ account and it's
Getting Started | | Bernardo.Reguero
integration with a Google Analytics account: I'm not sure if I'm right but I think I can only set a single Google
Analytics account to do my analysis and then created several campaign. Or is there a possibility to set several Google Analytics accounts and creating several camapign to track diferente websites (connected to diferente Google Analytics accounts) ? Thanks! Cheers, Bernardo0 -
Campaign Keywords Vs. Rank Tracker
Hi Mozzers, Was just wondering what the difference between the two tools are, and why they have independent keyword limits? Thanks, Nick P.S Apologies if this has been asked before or if I've missed some documentation, I had a quick search but couldn't find a similar question!
Getting Started | | NickSamuel0 -
Keyword Research and Tracking Tips?
Keyword research is elusive thing. Sort of like Bigfoot. Well… not really. Rand actually does an excellent job explaining how to get started in his Moz Academy lesson on Keyword Research. Check that link out! I want to get the same type of conversation started on Q&A. I'll let everyone know how I’ve learned to do KW research. Please let me know how you do it!!!!! The first thing you’ll want to do is create a list of keywords you feel like your brand should target. I would start with what you offer, your brand, and how you want people to find you. Brand – Obviously you want to rank for your brand. First thing you want to do is see how people are searching for you brand. Use Ubersuggest for this. This tool will give a huge list of ways Google is suggesting results to people. Take that list and look at one’s that relate to your service, product, or content and save them in a spreadsheet. This will let you start tackling longer tail keywords before you focus in on your exact brand. What do you offer? – Think to yourself; how would I find my own service? Let’s say you sell air conditioners. You should check out Wordtracker to get a sense of how many people are searching for “air conditioners.” Then look at the other suggestions Wordtracker gives. These suggestions are usually terms that you want to invest some research into, because people are actually searching for them. A lot of people don’t focus their efforts… They end up using a wide net, which is fine, it’s just hard to measure success and build good quality content around too many terms. Alright! Let’s say you have list ready to go. It’s time to do some competitive research. I’d start with the Keyword Difficulty tool section of Moz Analytics. If you’re new to keyword research you want to try a longer-tail keyword. Something like “air conditioners on sale” instead of just “air conditioners.” When you put a term in the Keyword Difficulty tool you’ll see the top ten people ranking for this term. These are based on Domain Authority and Page Authority. This is great way to size up the competition based on how strong their link profile is! Don’t stop there. If you see some lower authority scores in the top ten, then I’d consider it low hanging fruit. Run a full report now. There’s going to be a lot of information here, but I’d like to focus your attention to the On-page stuff. Check that data out. Look to see how well pages in the top ten are optimized(do they have A, B, C, D, or F grades?). If they’re mostly floating around the B and C grade range; try to optimize an existing page you want to rank for the term or create some new content.On-page in full report When you have a page built drop it in our standalone On-page optimization tool to get a guide on how should use your keyword. You can also use Moz Analytics’ On-page tool to track these grades in combination with your rankings data. Just keep tracking it here! How do you go about KW research and tracking? Let me know if you have any feedback on this process and please detail your own if you have time. I’d love to here what ya’ got. 61iB2ag.jpg
Getting Started | | Nick_Sayers3 -
Customise rank analysis reports
Hi there, Is there a possibility to personalise/customise the rank analysis reports? So we can submit our company's logo and other stuff? Thx! Mathieu Pacqueu CAP47
Getting Started | | CAP470