301 Redirect to Home Page or Sub-Page?
-
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page?
I'm doing this so I don't hurt my brand name.
Let me know your thoughts please.
Thank you
-
Hey JuanWork–_it depends, _but if the subpage is a more appropriate new location for the old domain (e.g. old domain's company was acquired by a new company, and is now a _service _on new company's website, it'd be more fitting for old domain to be 301 redirected to the service page on new company's site).
You mentioned that it's a "good old expired domain"–is the domain actually expired, or do you still have ownership of the domain name? If the former, TRY TO BUY IT BACK! If the latter, no worries
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up 301 Redirects after acquisition?
Hello! The company that I work for has recently acquired two other companies. I was wondering what the best strategy would be as it relates to redirects / authority. Please help! Thanks
Intermediate & Advanced SEO | | Colin.Accela0 -
Optimum Word Count for Home Page Text
We operate a commercial real estate web site (www.nyc-officespace-leader.com) in New York City. Our home page text is about 500 words. Currently the home page text is of a promotional nature and not very engaging. We are attempting to write a check list for companies that are seeking to lease commercial space and make the text very useful, practical and engaging. However we are having difficulty covering all the bases with less than 1,000 words. If the home page text has 1,000-1,300 words is that detrimental from an SEO point of view? On the plus side I would think this would allow us to include several secondary keyword terms and to add plurals and variations of the two or three top phrases. Any thoughts or suggestions? Thanks, Alan Rosinsky
Intermediate & Advanced SEO | | Kingalan10 -
Will thousands of redirected pages have a negative impact on the site?
A client site has thousands of pages with unoptimized urls. I want to change the url structure to make them a little more search friendly. Many of the pages I want to update have backlinks to them and good PR so I don't want to delete them entirely. If I change the urls on thousands of pages, that means a lot of 301 redirects. Will thousands of redirected pages have a negative impact on the site? Thanks, Dino
Intermediate & Advanced SEO | | Dino641 -
Redirecting a Page from Domain A to Domain B
We have a page on Domain A, an established and well-ranking website, that would be more appropriate on Domain B, a site that we launched about two years ago. This page ranks well, pulls nice search traffic and has traffic from external links. We would like to move the page and its traffic from Domain A to Domain B using a 301 redirect. Have you ever done this or have you heard of how it has worked for someone else? Thanks!
Intermediate & Advanced SEO | | EGOL0 -
301 redirects and Blogger - moving blog
Is there any way to add 301 redirects to individual posts on a blogger-hosted blog? We're getting ready to finally move our blog off of Blogger and onto our own webserver. We're probably going to use BlogEngine.net to run it. right now the blog is located at blog.MySite.com. We're probably going to move it to MySite.com/Blog. We don't have any really popular posts and we only really get ~10 visits a day on about 70 posts. Just trying to figure out the best way to handle this without inadvertently shooting myself in the foot.
Intermediate & Advanced SEO | | _JP_0 -
After the 301 redirect
Hi all, A quick question, after you have setup your 301 re-directs in .htaccess - is it necessary to keep your content in the original domains directory? My thinking is that requests do get as far as referencing the directory, thus it should be safe to delete all the files on the old domain? Thanx!
Intermediate & Advanced SEO | | gazza7770 -
301 Redirect - What happens to backlinks
Hello... One of my sites is losing rankings in G. I received the webmaster notification of unnatural links... My question is, should i do a 301 redirect of every page on my site to a new domain? If so, do the backlinks (which i believe are causing my rankings to drop) carry over? How about the good backlinks? Also, what would happen to the rankings i currently have on page 1? Thanks
Intermediate & Advanced SEO | | Prime850 -
301 redirect every pages?
Good evening, my question might sound stupid but please forgive me, I am still learning SEO. If I build a new site that will replace an existing site. Is there any point to do a 301 redirect for pages that had no inbound link so, no juice to pass? I kind of think that it would be a better practice to 301 redirect each pages to a page that make sense on the new web site .... but here is why I think that. Why I say that If I am lucky, many of my old web site pages will be indexed, many of them having no inbound links. So once the new web site online, until all my new web sites pages are indexed, I could imagine Google would send people to the index pages (the old ones that do not exist anymore)... I am right? So in that case, if I do a 301 redirect only for pages that have inbound links, the user would end up on a 404 page. Could you tell me if it make sense how I think? Thanks a lot !! Nancy P.S. I would not redirect if it make no sense to the user. I fully understand that we must always keep the user experience in mind in any 404 and 301 redirect decisions. But to simplify the question, just suppose it is ok from a user perspective to map every old site pages to a page in new web site.
Intermediate & Advanced SEO | | EnigmaSolution0