Clicks, impressions, CTR, & position decreased after adding meta descriptions
-
A website that I was working on did not have meta descriptions, had poorly optimized meta titles, and URL structure. I created optimized descriptions and titles for each page. I also updated the URL structure of select pages and created 301 redirects.
Since I did this I noticed that my clicks, impressions, CTR, and position all decreased on Google Search Console (I just setup Search Console so I only have 1-week of data). Traffic on Google Analytics is about the same. Is this normal?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impressions clicks and traffic drop
Hello,
Reporting & Analytics | | SharonEKG
So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
different hostings different CMS, no link between them. i just cant put my finger what is going on. anyone got any idea what is going on?0 -
Conflicting average position data from Google Search Console?
I'm looking at Google Search Console data in Google Analytics, specifically Average Position as given in the Landing Page report, and the same metric broken out by mobile and desktop in the Devices report. In the Landing Page report, I see an aggregated average position that's much higher/worse than an actual average of what is reported for mobile, desktop and tablet traffic under the Device reporting. For example: Mobile: 5 Desktop: 5 Tablet: 5 So the average still should be roughly 5, right? Why would the Landing Page then show an aggregate Average Position of 8? I wouldn't expect to see a precisely same average given that different device types have different proportions that could render differently when the buckets are combined, but this is a huge swing. In fact, the aggregate Average Position as given in the top level Devices report is closer to 5 than to the 8 shown in the Landing Pages report. (These aren't actual numbers, but are illustrative of what I'm seeing, by the way.) Unless I'm missing some vital difference in the way that Average Position is reporting for the Landing Page report versus the Device reports, it doesn't seem like this should be possible. What am I missing?
Reporting & Analytics | | BradsDeals0 -
How to Configure & Tracking Images in Google Analytic?
Hello Experts, Can anyone tell me for my eCommerce site how to configure images tracking in google analytic? And where can I see the image traffic in google analytic? Not sure I am asking correct question but confuse about image traffic. Thanks! Wrights!
Reporting & Analytics | | wright3350 -
Is it possible to have a GA event and a GA virtual pageview fire off of the same click?
If we can only choose one, we'll likely go with the Event, but I'm hoping we'll be able to do both and gather more data about when certain pages (even if they are virtual) are viewed in the path to conversion.
Reporting & Analytics | | KNect3650 -
Is real google bot like "fetch"or more like "fetch & render"?
In GWT we have two options to mimic googlebot visits, "fetch" and "fetch and render", but when the real googlebot visit a page, is he behaving like the former or the latter? I can see fetch does fetch only the html, while fetch and render does fetch .js and .css as well. But what does the real googlebot does? I have checked the web server logs, and I can see the real googlebot sometimes request the .js files too, but not every time it visit a page, sometimes it does, sometimes it does not. Has anyone figured out when googlebot actually request javascript files?
Reporting & Analytics | | max.favilli0 -
Google Analytics - Adding a sub-domain
Hi I have a google analytics query.
Reporting & Analytics | | Niki_1
I have a main site with a google analytics tag and I have 2 forms that sit on a subdomain with a different GA code. As I would like to measure end to end tracking, I would like the same GA code on the subdomain. What is the best way for me to implement this? Would I need to make some changes to the GA code that sits on the main site or can I add the the GA code from the main site onto the subdomain? Thanks0 -
Understanding Source/Medium & Conversion Paths
I had always thought that the Traffic Source/Medium in all sections of GA shows last interaction, and the only way to see indirect conversions was through Multi-Channel Functions/Conversion Paths. However, the screenshots - shows transactions and conversion paths that resulted from an email campaign we've done recently. As you can see on the conversion path screenshot, there were 5 conversions (1 conversion type selected - ecommerce/transactions) 3 direct conversion or last interaction and 2 assisted conversions. However - according to the transactions screenshot - there are 5 transactions, all show up as email. I would have thought, that the transaction page would have only shown 3 email conversions - for the 3 direct/last interactions conversions seen in the conversion path. Any idea why this would happen? Was my initial understanding of traffic sources wrong? O7v3cTj.jpg aAPhd8e.jpg
Reporting & Analytics | | S.S.N0 -
What tools are people using to analyse clicked links
Hi, What tools do you use/recommend to analyse what/where links are being clicked on a page. I have seen a few mentions about CrazyEgg but are there any free (but good) tools around worth using?
Reporting & Analytics | | NeilD0