Is it necessary for a single location business to have a location landing page?
-
I'm working with a dental practice that has one location that they use to serve a service area radius of about 15-30 mins drive time, which encompasses several other small towns. I understand the value of having individual location pages for a multi-location business, but is creating a location page for a business with a single office considered best practice as well? The entire site will be optimized for the city name that the business' physical office is located in.
I'm considering creating a single location landing page that I'd link to from the footer and about navigation of the site, which would be similar to the template Miriam Ellis laid out in this awesome post: https://mza.bundledseo.com/blog/overcoming-your-fear-of-local-landing-pages In doing this, I'm hoping to create a place for office photos and driving directions from the nearby towns in order to name the different cities in the service area.
However, I'm concerned about the location page competing with other pages on the site, which will be better optimized for conversions in my opinion. Does anyone have advice on best practice here?
-
You're very welcome! So glad that it helped.
-
Hi Miriam, thanks for the thorough answer, that really helps to clear things up! Those are all great options to build some organic buzz in neighboring towns.
-
Hey There!
In the scenario you've described, my answer would be "no", creating a landing page for a single location brick-and-mortar business does not make good horse sense. As you've rightly pointed out, the entire website is optimized for this location, nullifying the need for additional landing pages. If the dental practice opens a second location, then yes, do create these types of pages, but right now, it's not necessary either for patients or for your SEO efforts.
More on this: right now, the dental practice's only association with cities other than its city of location is that some patients may come to the locale from additional towns. That's fine, but it's nothing to really publicize. After all, a famous restaurant might have diners travel from all over the world to patronize it, but it just wouldn't make sense for the restaurant to build a landing page for each possible customer origin, right?
So, if the dental practice wants to build awareness of itself in neighboring communities, then it needs to have some stronger relationship to publicize than the fact that some if its patients live in towns B, C or D. This is where the role of relationship building comes into play. A dentist in Town A could possibly sponsor events in Town B, or speak at a conference in Town C, or offer a discount to parents for kids' first dental exams in Town D. These would be actual topics to write about on the website, or to promote via social media. Genuine relationships could be built by this type of outreach, and while it wouldn't be highlighted via landing pages, it could begin to build up brand awareness in these additional communities where the dentist lacks a physical office.
I'd also advise the dentist to consider what he can offer, in Town A, that is lacking in Towns B & C. For example, I traveled several towns away to a holistic dentist to have my mercury filling safely replaced for health reasons. No one in my own town offered this. If I were that dentist, I'd be doing everything I could to publicize rare or valuable services that are worth traveling for.
And, in the meantime, be sure the Contact page for the single location rates an A+ in thoroughness.
Hope this helps!
-
I would have one if I was a dentist. I would want to show a photo of my building, tell people where they can park, tell people about bus stops and other transportation details. Driving to the nearby town is very easy, getting to an address can be more difficult. People arrive in many different ways.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SERP Business Listing
Hello, While searching on mobile I was testing keywords to see if my business listing would appear. I noticed for certain keywords it would trigger a competitors business to come up in the knowledge panel. I'm running adwords so my business typically always appears in the top ad panel but my business listing isn't recognized for particular keywords. Is there any reason why a competitors business listing would appear in the SERP over our business? It seems random. Is there maybe something I could add on the google business listing? Does anyone have any tips for this? Thanks!
Local Listings | | Dsv1 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Is Moz Local useful for a specialized small business?
I can see the use of Moz Local for businesses for the general public, like a restaurant. But is it useful for a more specialized business like a recording studio? The studio ranks high on Google already for our city (usually #1 but some days #2). It's not like people are driving around and grab their phone to look up an emergency recording studio stop. Is it useful?
Local Listings | | amybethmegjo0 -
Map placement on google disappear after claiming business
Hi guys 1st of all pls bear with me as i am new to this, google created a page for our business im not sure how probably its automatic and since it was created by google its unclaimed. My friend have been telling us that everytime he search for our business which is a furniture business located in the philippines he just type in our exact business name "evergreen diamond school supplies" then map or location appear on the right side of the google search engine. After finding out about google business from a friend i tried to claim our business page, we hire a web developer to build a website for us and since our business name is too long "evergreen diamond school supplies" the dev team suggested a shorter name which is "edssph.com" since "edss.com" is not available then after 2 weeks site was done and we launched it. We claimed the unclaimed business page of our business and it took us 3 weeks to receive the post card and now it was verified. We are very happy and when we type our business name "evergreen diamond school supplies" map appears and contact #'s are there and all the necessary info users need but after 2 days whenever i type "evergreen diamond school supplies" location doesnt appear anymore i have to type in "evergreen diamond school supplies taguig" where taguig is our city where our business is located, so what happened? i hope someone here can guide me. If "eevergreen diamond school supplies" doesnt work anymore i am fairly new to local SEO so i'd like to know what happened or what could i have done wrong. thanks in advance
Local Listings | | xpertmedia0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0 -
Is there is any benefit to linking to the Google page from RFQ contact page?
I have a Request for Quote contact page is there any benefit to linking from the Google + page? or the other way?
Local Listings | | ScottImageWorks0 -
Google Local and Seasonal Location
We currently rank in the local 3 pack for multiple keywords for our first location. We just opened a second location which is currently hanging at around #20 in the local results. We have decided to close the first highly ranking location seasonally. We do not want to send customers to that closed location. However we also do not want to list the address with google as "permanently closed" in fear of losing all ranking power of that listing. Is it possible to transfer ranking power from location to the other or merge 2 different locations? Has anyone had any experience with this, tips, advice?? Thanks in advance! Chris
Local Listings | | enjoiart0 -
How do I find associations between two businesses?
Google seems to have associated two business that share the same location (with added suite numbers) and I'm not sure how to break the association. The puzzling thing I discovered the other day is when I do a brand search in Google maps it populates this other business as seen here: (https://www.google.com/maps/search/tatt-away/@27.184467,-81.4366649,8z/data=!3m1!4b1) We have multiple locations in Florida I know this other business and it's hosted on the same VPS as well. My question is how to I find the correlation and break it?
Local Listings | | Tatt-Away0