Use a National Brands name in your content
-
Moz Page Optimizer - content suggestions offer national name brands as KW content to rank higher. I can easily write it into our copy but is it ethical, even with a statement like: "This is not a Fathead product" of "the same as the Fatheads seen on TV"
I say no, but curious to get my Mozzers feedback
KJr
-
In my opinion, all the keywords related to a specific search, add value to it, and the more keywords you mention related to that search, Google considers that you are covering more about that field, which is positive.
In fact, I personally use to analyze the most mentioned keywords by the sites on the first positions on SERP's in Google, usually the top 10, and try to include all those keywords in the texts of my website, or a important part of them, as long as there is a natural and logical way of mention them, this includes brand keywords.
-
Hi Kevin,
Google recently put out a "Think with Google" piece talking about the rising trend in searches like "Toyota that looks like BMW", "handbag similar to Gucci", "furniture that looks like Pottery Barn", etc. Google reported a 60% rise in these types of searches over the past two years. I managed to dig up the article for you: https://www.thinkwithgoogle.com/consumer-insights/shopper-research/
Basically, the implied intent here is that people are looking for a more affordable version of a desirable product. If this scenario applies to your business (you have a product that's like something better known but is more affordable or has some other distinguishing improvement), this is an interesting and legitimate angle for content dev and optimization.
*The one thing I'd want to research before embarking on this, and that Google doesn't mention in their article, is the legalities surrounding use of trademarked brands in your own publication. I've always wondered about this, actually. How can Pepsi and Coke talk about one another in ads? How about Burger King vs. McDonald's? Here's another article talking about this, exactly: https://www.smartuplegal.com/learn-center/can-i-use-a-competitors-name-in-advertising/
So, I'd research this first, and then, if there's no concern that use of a competitor's name might lead to legal trouble, consider how your brand can be compared to better known brands, and base copy/optimization on that. Hope these are thoughtful suggestions!
-
Hey there! Tawny from Moz's Help Team here.
Hm... that's a tricky question. I would err on the side of caution — if those brand names are present in images or content on those pages, then adding in those brand names as keywords on the page should be okay. If, on the other hand, you're just being prompted to add brand names for products that don't appear in the content, I would avoid using that brand name, as it could be considered bad practice.
I'm curious to hear what the rest of the community has to say, though!
If you've still got any product-related questions we can help with, feel free to give us a shout at [email protected].
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Large discrepancy in number of links using compare links tool
Hi there, I’m trying to understand the large discrepancy in number of links among websites. For instance, I am comparing landing pages among two different colleges. One college has over 7 million links, while the other has only 72,000 links. Meanwhile, these colleges are fairly comparable in terms of population and prestige. Could anyone help me understand why this metric is wide ranging, and how a college could have so many links? Specifically looking at total links, internal links, external links, and linking domains.
Link Explorer | | HanoverianHE0 -
Problem with third party cookies while using MOZ?
Hello, I am using Moz Pro and I am happy to have this tool for my SEO work. But I am having a little problem while working on my blog site https://thepoolparadise.com/ some times the Moz does not work and asks to allow third-party cookies, wherein the settings third-party cookies are always allowed. Please guide me in this matter. Thank you.
Link Explorer | | Niujbuj760 -
How do you check for .gov and .edu backlinks using the new link explorer?
I'm trying to do an audit but I can't seem to figure out how to find .edu and .gov backlinks from the new link explorer. Can someone please help? I'm trying to learn how as open site explorer will be replaced by the link explorer. Thank you!
Link Explorer | | AFARiva1 -
How Do You Deal With Duplicate Content On A Retail Site
Hi Guys We make custom portfolios and boxes and every time we have a Moz site crawl, Rogerbot always returns a number of Duplicate Content Issues relating to different products. As per the image below (which I hope is visible?!) Rogerbot has flagged duplicate content onto one product that relates to 5 other different products. For instance there is duplicate content for an A4 Leather Portfolio and an A3 Leather Portfolio and an 11"x17" Leather Portfolio. I can't redirect or canonicalise to just the A4 Portfolio as they are all individually different products. The information on each page although similar, is relevant to each of the products, so rewriting a different blurb on each product page, will not be user friendly for our customers. I could ignore the duplicate content issues, but then that isn't good practise (and also makes for a very unsatisfactory looking Dashboard!) Any ideas?? Nick wzQLgBl
Link Explorer | | nick_HandCo1 -
How do I fix 885 Duplicate Page Content Errors appearing in my Moz Report due to categories?
Hi There, I want to set up my Moz report to send directly to a client however there are currently 885 duplicate page content errors displaying on the report. These are mostly caused by an item listed in multiple 'categories' and each category is a new pages/URL. I guess my questions are: 1. Does Google see these as duplicate page content? Or does it understand the categories are there for navigation purposes. 2. How do I clear these off my Moz report so that the client doesn't panic that there are some major issues on the site Thanks for your advice.
Link Explorer | | skehoe0 -
Why is moz telling me I have duplicate content, but neither the content nor the urls are duplicates?
I just upgraded our website to a new one. This is the first crawl of the new website. It is telling me I have 24 Critical issues, all of which are duplicate content errors. Thing is, the urls are not duplicates and the content on the page is not duplicated either. Example, here is one error where it says there are two duplicates: <colgroup><col width="595"></colgroup>
Link Explorer | | damon1212
| http://winterguardtarps.com/portfolio-item/props-10 |
| http://winterguardtarps.com/portfolio-item/props-2 |
| http://winterguardtarps.com/portfolio-item/props-7 | There are photos in our portfolio, and none of them are the same. I'm a bit of a noob, but what am I missing here?0 -
Learn how to use Open Site Explorer's Top Pages report to help inform your content marketing efforts. Get your Daily SEO Fix!
With the Top Pages report, you can see the pages on your site (and your competitors’) that are top performers. The pages are sorted by Page Authority - a prediction of how well a specific page will rank in search engines - and also metrics for linking root domains, inbound links, HTTP status and social shares. Be sure to watch today's Daily SEO Fix video tutorial to learn how to use Open Site Explorer's Top Pages report to analyze the competitions' content marketing efforts and to inform your own. This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.
Link Explorer | | kellyjcoop3 -
Learn how to reclaim links using Open Site Explorer: Get your Daily SEO Fix!
Hi there! We're excited to announce a new collection of video tutorials focused on tips and tricks with Moz tools--each in two minutes or less. We're calling this how-to series The Moz Daily SEO Fix, and over the next 30 days we will publish a new video every weekday. Our goal is to help you get the absolute most out of your Moz Pro subscription and learn new ways to accomplish your SEO objectives. In today's Daily SEO Fix, David explains how to use Open Site Explorer's top pages tab, as well as the filter for 4xx and 5xx errors to find the pages on your site with the most potential link equity that are broken and can be redirected. 301'ing these URLs to relevant pages on your site can give your rankings a serious boost. Watch The Moz Daily SEO Fix: How to Reclaim Links Using Open Site Explorer to learn how. To view more Daily SEO Fix videos, be sure to check out The Moz Daily SEO Fix playlist on YouTube.
Link Explorer | | kellyjcoop7