Email traffic tracking in Google Analytics
-
Hello!
I have a question about how to assure email traffic is properly tracked in GA > Acquisition > All Traffic > Channels.
**First, some background... ** Our company (Wisconsin's largest group dental practice) is about to revamp the way we try to re-capture patients who don't have a future appointment set with us. Part of that process will include emails. Those emails will point back to our website to request an appointment.
Now to the question... Is there anything special we should do to assure that links coming to the website and the resulting appointment request goal conversions track appropriately and appear under "Email" in the Default Channel Group of Analytics > Acquisition > All Traffic > Channels area of GA?
For example, should we use Campaign URL Builder to establish UTM links?
Thanks in advance for any feedback.
Erik
-
Thanks for the confirmation, Ruth.
I do keep a spreadsheet of all the UTM links we've created to stay organized. It's invaluable.
Thanks again,
Erik -
Yup - as Ruth says - this is exactly what UTM parameters are for.
It's critical that you taq ALL links in the email and not just the first ones (as can happen when in a hurry). Any untagged links will result in a significant amount of the traffic from that link being recorded as Direct traffic on GA and will pollute your results. (And some will record as referral, still messing up your goal tracking.)
-
Hi Erik,
It's great you're thinking about this ahead of time! Using the Campaign URL Builder to establish UTM links is the best way to do this. You'll want to make sure that your Medium is set to email (not e-mail, or that will be counted as a different Medium). I recommend keeping a running tracking document of the Source, Campaign, Term, etc. you use for each campaign, so it's easy to keep track of which thing was named what. You may also want to sit down and figure out some naming conventions for how you'll determine these, so that multiple people can use the URL Builder the same way. I hope that helps!
-
Hi Erik,
This might help
https://mza.bundledseo.com/blog/guide-to-direct-traffic-google-analytics
Regards,
Vijay
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Techy - Google Analytics, Google & Code Expert
We are trying to find someone to join our company but are having a very difficult time. Does anyone have any suggestions about where to find someone like this?
Reporting & Analytics | | ColoradoMarketingTeam0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
In Google Analytics, what is the correct format for excluding traffic from single IP address?
In the past, when we've setup a filter to exclude a single IP address, we just entered the IP address normally. For example, 64.68.82.164. However, I was researching how to exclude a range of IP addresses and found out that I might be using the wrong format to filter a single IP address. Is it supposed to be 64.68.82.164 or 64.68.82.164? Will it still work if it was entered without the escape characters? Thanks in advance Moz community for your assistance!
Reporting & Analytics | | peteboyd0 -
How to find goo.gl/ URLs in Google Analytics
Hello! How does one go about finding the impact of goo.gl/ shortened URLs in Google Analytics? (I know I should be using Campaigns, but this was for an old project.) Thanks in advance! Erik
Reporting & Analytics | | SmileMoreSEO0 -
Is Google analytics not working properly anymore?
Hi mozzers, We launched a website 2 months ago and when monitoring Organic data on GA we had an average of 23% bounce rate like a month ago but the last 2 weeks I noticed that bounce rate=0%. This is very weird especially that we haven't modified the existing pages and that multiple keywords show an average site duration of 0 seconds. Any thoughts about this discrepancy? Do you think that there is an issue with the GATC implemented? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Impressions in Google Analytics
I am trying to compare SERP impressions in Google Analtyics between two different time periods. I want to compare the last two months, with the previous two months. Now this works fine when I go to Traffic Sources > SEO > Queries. Our analytics has been set up since early last year, so I cannot understand why, for a couple of weeks at the start of the previous two months, it is showing that I have less than 10 impressions per day, then in one day, it jumps to 22,000 impressions, and starts to show 'real' information after that... Very frustrating when I am trying to show how effective my work has been. Can anyone shed any light on this?
Reporting & Analytics | | MirandaP0 -
Google Analytic Tracking Issue (&utm_nooverride=1)
Hello, We have a problem that means we are unable to track our AdWords and organic work at all. Looking at "/All Traffic Sources" and clicking on "Ecommerce Tab" in Analytics we can see that (made up ratio :)):
Reporting & Analytics | | jannkuzel
£2 is attributed to Google/ CPC
£1 is attributed to Google / Organic
But £100 to Payment Provider/ referral and also various referrals from banking transaction pages. All of the revenue/conversions are being credited to the payment provider or the bank security checks the payment goes through. After having done some research we have found that the problem may be that Google Analytics attributes the purchase to the most recent click (on the payment provider button) rather than the initial click on the cpc campaign/organic or direct etc. Some people have suggested using the "&utm_nooverride=1"
tag which we wanted to run past you guys and confirm whether adding
this tag to the payment provider 'buy now' button on our website will
presumably fix this referral problem? Alternatively does the tag need
to be entered into our CPC campaigns as well? Or can you please guide
us in another way? We have also heard that "cross-domain" tracking could be the solution. So we are really confused what to do and where hoping someone had maybe been through something similar and could advice before we fully launch into a solution. In addition, it should be noted that our 'Goals Funnel Visualisation'
of 'checkout' breaks up at the penultimate stage of the checkout. All
customers exit through the /checkout_process (penultimate) but are recognised returning to the successful checkout page but there is a missing link in between these
two stages as 0% pass through is shown even though they do return? Thank you so much in advance for all your help.0 -
Google Analytics - Intelligence Custom Alerts
When you add an intelligence custom alert does it look at the history and backdate issues? I've added a few custom alerts, even basic ones like my homepage gets 5 views, create an alert. I either need to wait a day or something is going wrong. Cheers.
Reporting & Analytics | | Seaward-Group0