Drop in Bounce Rate in Google Analytics
-
Hi guys,
I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website.
Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%.
I was wondering if anyone had any ideas if this is a problem with GA, or the site itself.
Site: https://www.zoomocarcredit.com/
Any comments/feedback is greatly appreciated. Thanks in advance!
Jack.
-
Great to hear you've been able to fix it. Nice job tracking down the extra tag in GTM.
If you haven't also done so, it'll be worth looking at the Behaviour > Site Content > All Pages report to check out the actual bounce rate for a wide selection of pages. Just to make sure there aren't any problematic tags triggered for individual pages as well.
(And thanks for the Good Answer vote )
Paul
-
Hi Paul,
Huge thanks for the response. I have removed one the GA tags in GTM, and this seems to have fixed the issue (Google's Tag Assistant is now displaying one pageview request)
GA is now displaying a more "natural" bounce rate. The bounce rate for the site was 56.80% yesterday, compared to 4.48% on Sunday.
Thanks for your help!
-
You have an error in your Analytics configuration in Google Tag Manager. It is causing two pageviews to be fired for each visit. (Note - all you pageview data and related - pgs/visit, conversion rate etc - will be incorrect and unreliable from that date, not just your bounce rate.)
If you click on the 1st Analytics entry in the Result of Tag Analysis in your Tag Assistant, you'll see the double pageviews that are messing your data.
Easiest way to track it down is to use the history feature of GTM to look at what changes were deployed in GTM on the date the issue started.
Places to look - duplicate triggers, or a tracking event that is misconfigured to create a new pageview.
Hope that helps you find it!
Paul
-
Hi Vijay,
I originally thought this was the issue. I have ran Google's Tag Assistant and got the following results (see attachment).
It is displaying a duplicate remarketing tag, although I can only see one mention in the source code - could this be an issue?
Again, any further help is hugely appreciated.
-
Can you try looking at the source code of the website page and see whether it has more than one google analytics code.
-
Hi Sean & Vijay,
Thanks for your replies.
After looking into GA a little further (during the time where their has been a large drop in bounce rate) I can see that some of the pages on the site are receiving a 0% bounce rate, although they are receiving page view.
I am now presuming this is an issue with how GA is implemented on the site.
Any further help is hugely appreciated.
-
Hi Jack,
In addition to what Sean is suggesting, you can have a look at this Q&A discussion
https://mza.seotoolninja.com/community/q/bounce-rate-suddenly-drops-on-google-anal
Regards,
Vijay
-
Well generally speaking , the lower your bounce rate the better. As Rand stated in a White board Friday, that isn't always the case. For example when the goal of the landing page you've designing is to get a conversion, you want your customers payment and then you want to send them on their way. If it takes 10 minutes and 5 pages, then there is something wrong with your site and you would naturally need to correct it.
But in many cases if your visitor found a piece of content to continue browsing through your page due to the first page being compelling enough not to leave after initially viewing it, that's a good thing.
As to pinning down the cause of this sudden drop, I think the best approach is by using either Google Analytics or another tracking analytical tool to review the traffic to the page and focus in on the most landed on pages and determine what pages they're going to afterwards onsite. That will have your answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce Rate Extremely Low
Bounce rate for one of my client's website has drastically reduced. Its below 5%. Have ensured that GA code is placed only once. Any help or tips in identifying the root cause is much appreciated. Shall be happy to share the URL if required.
Reporting & Analytics | | seoninj0 -
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Adjusted Bounce Rate WP Plugin?
Hi Moz Community, Is there any recommended Plugin for implementing an adjusted bounce rate on WordPress with customtizable features for time on page to not be counted as a bounce? Thank you, Kristin
Reporting & Analytics | | Red_Spot_Interactive0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Testing IP Exclusion Filters in Google Analytics
(I hope I haven't missed something simple 😉 I have add IP exclusion filters in Google Analytics. What I haven't been able to determine is how to test to see if it is working. I'd imagine there would be a dip in traffic but if a site is low volume it might not even register. Thanks!
Reporting & Analytics | | AUDigitalMarketing0 -
Google analytics question
Ok so in my traffic sources break down I have 3 sections: direct, organic, and referral. My question is under the referral tab I have recently noticed a new traffic source, my own website.... How is this possible? My top referring site is my own website.... Is this considered direct traffic or how is this being traced?
Reporting & Analytics | | jameswalkerson0 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | | AdvanceSystems0 -
Google Analytics Custom Reports eMails only one reporting tab
Goog Morning from 18 degrees C mostly cloudy Wetherby UIK 🙂 I'm on a mission to get away from manual reporting and move over to eMailing custom Google analytics reports. Thanks to this tutorail http://searchenginewatch.com/article/2175001/7-Time-Saving-Google-Analytics-Custom-Reports Ive made good progress but ive hit a snag. The snag being when i email the report the recipient only recieves one 1 report tab of data. This causes a problem when you eMail a report that has multiple reporting tabs like this: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/tab-export-custom-problemcopy.jpg So my question is please..."When you eMail a recipient a custom report how can you ensure they receive "All" the reporting tabs data and not just one"? Any insights welcome 🙂
Reporting & Analytics | | Nightwing0