Houston Printing Company Removed City from Main Page - Will Our Rankings Change?
-
We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years.
However after revamping our website and main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched termsI would hate to see our positions and ranking fall because of this change.
Thanks
CATDI PRINTING
-
Thanks for the feedback. Thinking more is less and cutting out some of the content.
Carlos
-
Thanks, we appreciate the feedback. Any particular section that looks more spammy? I know we have a lot of content on the home page, should we cut some of it out?
C
-
Hello there,
It's usual to rankings fluctuation if you made a huge change to your site content, Google needs some time to understand your content, learn how your visitors interact with your content (bounce rate, dwell time, etc.) and then decide if you're better than your competitor's page.
So to answer your question, you might be able to get back to the top spot if Google believes your content is much more valuable to the users.
I just take a look at your website and I had, to be honest, it looks like a page designed for Google bot more than the user, the large chunks of texts, over text styling and colors, section alignments make it uneasy to read and it reminds people spammy website/blogs.
It is recommended to design your website for the users, then optimize for SEO. After all, you want to increase your ranking but also your conversion rate as well.
Hope this helps,
Joseph Yap -
Hi There,
I can completely relate to your situation, it is a tough task to balance design, content, and SEO. I took a look at the search results and you are still ranking fourth in the suggested businesses for search phrases, however, it seems your ranking seems to have dropped to the second page. My perspective on this issue is a little different from technical jargons of keyword density etc, I would say you need to focus on the providing useful information on your homepage in an interesting and presentable way. It needs to be such beautifully placed that user is attracted to read it and also it is 'easy' for the user to find the information he/she is looking for.
This would take care of many factors related to SEO if done in a planned way with placing the important phrases at the right places and given due importance on the page content( in an SEO friendly manner).
I hope this helps, let me know if you have further questions.
Regards,
Vijay
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get listed for specific locations/cities/towns
Best practice?? I have a client that wishes to get found for services in several towns across the UK. They only have 1 physical location I have so far created a blog ( i use easyblog) and put a list of these towns..then added TAGS with the town names (this means each TAG gets a URL too) ..also i need to then monitor in moz pro somehow. Alternatively i could create web pages with additional information and give the URL the town name....however i think the tags will help...any advice welcome.
Local SEO | | CORSOLUTIONS1 -
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
Will I get Penelized for having a .co.uk site AND a .com site?
Hi Mozers, I have a very important pitch coming up which needs to tackle a questions about international SEO. My client currently has a .com website, but we are debating internally about creating a .co.uk website too so that we can localise content for the UK versus American English on our .com site. Currently, our clients proposition is global, so we made the decision to create a .com website but using American English spelling as a large chunk of English speakers in the world use American English over British English. However, we want to grow the business within the UK, and therefore want to use British English language. Hence creating a .co.uk website. Now, my question is this.... the new .co.uk website will be identical content as the .com website, except for a few spelling changes and the way we phrase certain sentences. How would we be able to run both a .co.uk site and .com site without being penelized from Google for plagarism? Would it involve href lang tags? Server hosting location? Any ideas from you guys out there?
Local SEO | | Virginia-Girtz0 -
Category pages are treated as duplicate content - is that a problem?
Hi there I have analyzing a webshop where we sell products for pets, gardening and the like. I am getting a lot of "Duplicate Content" alerts from Moz when doing a site crawl and I am told that the pages for e.g. cat products and gardening tools show duplicate content. Those two pages contain no identical products, so I am guessing that it is just the "set up" of the page (they look almost identical, except for the products). My question is: Is this really a problem? Does it affect my ranking in a negative way, and if so, how can I counter it? Best regards Frederik
Local SEO | | fhertzp0 -
Indexed by Google but only ranking in Bing and Yahoo
I have a website nativeamericanpalmhut.com that has been up and running for months. The sitemap was created and submitted in GWMT and the site was indexed pretty quickly. Here's where I'm lost all of the pages are indexed but only the homepage ranks and only for the exact match domain query "Native American Palm Huts". What's even more confusing is that Google Analytics and HotJar Analytics are both showing hundreds Google organic search traffic coming to the site on multiple pages (not just the homepage). This on top of the fact the that website is ranking well for several different terms in Bing and Yahoo lead me to believe this is a Google search specific problem. I have checked the backlinks to see if maybe there was a penalty on the domain but couldn't find any record of it. I've searched the Moz Q&As, Countless Google forums, etc with no luck. I'm scratching my head at the moment so if anyone has any ideas on what could be causing the problem that would be great.
Local SEO | | White_Shark_Media1 -
Content Rewriting and Page ranking
Lets say that a prior writer did a horrible job with more then a few pages on your site and you wanted to rewrite the content for each landing page. A few of these landing pages are actually ranking pretty decently would it be ok to rewrite them as long as you kept the keywords and the density some what equal?
Local SEO | | Spartan222 -
Will a cool mapping app be a good idea?
We have come up with an idea to add a cool mapping app to our website. This will enable users to find locations to be able to play a range of games in their local vicinity, such as pool/table tennis/pinball/arcade games/foosball. Players and venues will be able to add locations to our mapping system. They can add a review, details, what machines/equipment is there, add photos. The owner can add any special offers or events. Potential benefits: Community - finding places to play these games is hard. This would be great for everyone who loves these games to find new places to play them Engagement - visitors to our site will find this really useful and show us more love and respect SEO - this is the tricky bit... If we ask venue owners to show a "We're listed!" logo on their homepage linking back to our mapping system will this be beneficial to us SEO wise? Potential positives: lots of relevant homepage backlinks to us lots of relevant visitors to our mapping system who may choose to peruse the rest of our website Potential issues: will this type of backlink be viewed poorly by Google? will the relatively low DA of the sites that will be linking to us weaken our link profile? This will be a massive project for us to undertake, both financially to build the app but also for us to populate our maps by contacting all the relevant locations to invite them to participate. Any insight, views or experience the Moz community can share with us on this would be gratefully received!
Local SEO | | AndyB_UK0 -
How can you perform productive local SEO when the company is moving?
I'm working with a brick and mortar store that is planning to move to a new location in a few months. All the citation information is going to have to be updated. Is there anything productive you can do in the interim to help their rankings when you know you'll be facing an update of all their citations?
Local SEO | | cakelady0