How to fix canonicalization so Google shows our company's website and not LinkedIn
-
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization.
You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn.
For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website.
Here is a link to the LinkedIn account where we have been posting the blogs:
https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/
Here is a link to the same article, but on our company's website:
https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/
Why is Google showing the article for Linkedin and not our Company's website?
Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead.
Any ideas I'd greatly appreciate it!
Thanks.
-
Agreed with Kevin on the timing - give it 1+ weeks after publishing on your site to syndicate it elsewhere.
Unfortunately LinkedIn doesn't offer a canonical option that I'm aware of, unlike others such as Medium who I think are offering it. As a resutl, the LinkedIn post should have a citation back to the original post. Something like this:
This post was originally published on our blog at https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ - take a look here at the rest of our XYZ insights on how to be a better leader.
Putting this at the end of the post is fine. Italicizing or formatting it differently is fine. Adding or tweaking a call to action on why they should go to your site and subscribe or whatever is fine.
Good luck!
-
Publish on your site first w/self canonical. Wait for it to get indexed and then publish over at LinkedIn. What is probably happening is that the LinkedIn article w/self canonical is getting index before its on your site so Google shows the LinkedIn version as the preferred version. Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PayPal Visits Increase in Referral Traffic in Google Analytics
We've noticed recently on an E-Commerce website that we manage that PayPal has recently shown a large increase in Referral Traffic on the website. Is anyone having an experience with this and how can we block it? It seems like its counting the traffic that leave to PayPal to complete a purchase and then return to the site as increased traffic. The increase started to occur around April 29, 2015 and I'm wondering if this has anything to do with any recent updates made by PayPal? Any insight or other experiences would be greatly appreciated. Thanks!
Conversion Rate Optimization | | SEO5Team0 -
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Rich Snippets not showing up in Google
Hello everyone, Can anyone figure out why my Rich Snippets aren't showing up in Google searches: Their webmaster tool displays it perfectly, but I never see it in search results: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.cleanedison.com%2Fcourses%2Fbpi-building-analyst-envelope-shell-combo%2F Perhaps it's only my IP? Any insight would be great. Thanks
Conversion Rate Optimization | | CleanEdisonInc0 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
What's the most effective web marketing tactic you've seen or used that very few people know about?
I wanted to start a thread to share some of the really cool marketing tactics I've seen on the web that I think few folks are using, AND ask the community here what you've seen, too! Some of my favorite undiscovered or less-used tactics include: Making smart use of bios for conferences, events, interviews, etc. where folks ask you or your team members for a "bio" and you get to control the links, link targets, and anchor text. This is super powerful in my experience, so long as you have a moderately strong profile or regular participation in this type of stuff. Price anchoring on conversion pages, e.g. http://www.trackur.com/options - note how they start with the highest price to help "anchor" the audience to bigger numbers. A great principle of psychology in action. Using re-marketing to draw people to content rather than just purchase/conversion pages. The effectiveness of these is, I've heard, dramatically higher than the usual re-marketing campaigns that take you to a squeeze or purchase page. I can't share the example I'm thinking of, unfortunately, but I'd urge you to try it! Get more social shares and clicks by SHARING MORE THAN ONCE! A lot of folks feel like they are burdening their audience on Twitter/Facebook/G+ or frustrating them if they post multiple times, when in fact, very, very few of your followers are online at any given time. I've tested this myself and I get almost no negative feedback but can triple or more the number of shares/+1s/likes/visits/etc I get just by sharing 2-3X! The key is not to be too repetitive or annoying, and to acknowledge past shares (at least for me). e.g. I'll say "my blog post from last night on XYZ" and get a ton more clicks. What are your favorites? Please share!
Conversion Rate Optimization | | randfish16 -
Canonical to another website?
I've recently noticed in my adwords campaigns that using exact match domains improves my quality scores so I've been snatching up all kinds of domains which include different keywords. On these new sites (which I only use to bring down my CPC) I've been tossing up a landing page, scraping some content form my main site and direct a canonical tag to my organic site so google doesnt penalize me for duplcant content. It is ok to use a canonicle to an outside website and Is there any precautions when doing this? I just want to be sure I'm not hurting my main site where we rank well organicly on and I was also wondering if any of these sub sites which also have links to my main site carry any vaue. Appreciate any feedback! -Cliff
Conversion Rate Optimization | | CliffAuerswald0