Does link position matter in the content/html code
-
My question is that if I have several links going to different landing pages will the one at the top of the content pass more value than ones at the bottom. Assuming that there are not more than 1 of the same link in the content. The ultimate question is whether or not link position in the content/html code make a difference if it passes more value.
This question comes in response to this whiteboard Friday https://www.youtube.com/watch?v=xAH762AqUTU Rand talks about how if there are 2 links going to the same URL from the same content page then google will only inherit the value of the anchor text from the first link on the page and not the both of them. Meaning that google will treat that second link as if it doesn’t exist.
There are lots of resources that shows this was true but there isn’t much content newer than 2010 that say this is still true, We all know that things have changed a lot since then Does that make sense?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
Top hierarchy pages vs footer links vs header links
Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
I'm setting up my online store in wordpress/woocommerce and want to avoid duplicate content.
Hi Mozers, Apparently I'm using unique content in the short description area and it displays on the pages next to the product photo which is great how it is, but adding informational description repeating on every product page going to hurt us in SEO? A. See here an actual product - (flagged for thin content in OSE)
Intermediate & Advanced SEO | | melinmellow
B. This is how i would like to set each product page to improve them: See here a sample product with additional information/content.
Here's my question: Setting my product pages to the B version would be considered as duplicate content by google?0 -
Does Google index language flags/links in header, even if only 1 is visible at a time?
Hi, I want to pass link juice from my English website to my other languages. Does Google index language flags/links in header? Only 1 flag is visible at a time, and from what i´ve read, Google does not index content that is not visible to the user without clicks, like content behind tabs. I´m guessing language drop downs could fall under the same category as well...? Any knowledge on this... thank you for your time!
Intermediate & Advanced SEO | | guidetoiceland0 -
Best way to show content from articles I am published/featured in
Hi. I was wondering what was the best way to show my audience articles that my client is featured in. My client is specifically a surgeon, who has been referenced in many articles around his specific field of cosmetic surgery. An idea posed is to repost the entire article but just reference back to the original article. Is there an SEO friendly way of doing this? I have seen this done before, like search engine journal's author Larry Kim might repost something he wrote or published on wordstream onto search engine journal sometimes, but makes the reference that it was originally posted on wordstream. I know the standard thinking is to always just write new and unique content, but there is already a good amount written about our client and referencing his work, how can we use this to our advantage and give new or prospecting patients information regarding his credibility? Our client really does not want us to write articles for him, and he does not have the time to write them either. Again Question: How can we leverage articles and studies that have already been published online that is featuring our client and show them in full onto our own website?
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Embedding PDF previews and maintaining crawlability/link-equity.
One site that I'm working on has previously had a great deal of success from the pdf preview content on the site. The pdf previews are quite substantial and rank for many many long-tail terms that drive a reasonable amount of traffic back to the site to purchase the full version of the product. As part of a site redesign, the way the pdf previews are embedded/presented on the page is changing slightly: The proposed modal pop-up on the new site the code looks like thie: <object data="my-pdf-preview.pdf" type="application/pdf" style="width:100%; min-height:600px; max-height:100%;max-height:100%;"><embed src="my-pdf-preview.pdf" type="application/pdf"></object> Where as the old code looked like this: <object data="mt-pdf-previewpreview.pdf#view=FitH,50&scrollbar=1&toolbar=0&statusbar=0&messages=0&navpanes=0" <br="">type='application/pdf'
Intermediate & Advanced SEO | | DougRoberts
width='100%'
height='600'> It appears your Web browser is not configured to display PDF files. No worries, you can download the PDF file here.</object> Note: how previously the code contained a plain, standard link to the pdf document. My worry is that without this link, search engines won't a) be able to discover/crawl the pdf content or b) pass any link-equity to these pdfs. Does anyone have any experience/recommendations about this? I'd like to have some information before I request that they add a plain link to the pdf previews back onto the on-page content.0 -
Cleaning up /index.html on home page
All, What is the best way to deal with a home page that has the /index.html at the end of it? 301 redirect to the .com home page? Just want to make sure I'm not missing something. Thanks in advance.
Intermediate & Advanced SEO | | JSOC0 -
It Doesn’t Matter Where You Point Links, Google Will Pick The Page
Hi Guys, I have a site that ranks quite well in a very competitive vertical and the company is now planning to do a site relaunch. SEO is very important to them and all of the sites within in the top 10 have the primary keyword in the urls example search: key1 key2 site.com/key1-key2/
Intermediate & Advanced SEO | | VividLime
site.com/ key1key2/
site.com/key1key2.php Our site is the only one that is positioned within the top 10 without the keyword in the url and homepage only listing so the top 10 result looks like search: key1 key2 site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com sitekey2.com/key1-key2/
key1site.com/key1key2.html Currently we do not have a separate landing page for the target keyword hence why link building is focused on the homepage. As part of the consultation, I recommended we create a landing page for our primary keyword so we get **oursite.com/key1-key2/ **and shift the on-page keyword balance towards this page. the hope is, we get search: key1 key2 site.com/key1-key2/ site.com/ key1key2/ site.com/key1key2.php oursite.com/key1-key2 sitekey2.com/key1-key2/
key1site.com/key1key2.html Would Google simply replace my current domain only list for the most relevant url for a term? Does anyone have any experience with this? Or would i need to build links into the new url for the change to take place. what i'm hoping for and expecting, is for somthing like this to happen http://www.seowizz.net/2011/04/it-doesnt-matter-where-you-point-links-google-will-pick-the-page.html0