Keyword rankings sudden drop
-
Hello,
I own an online headshop, and as of last week my keyword rankings dropped significantly on some competitive keywords I was ranking for. I noticed the same thing happened to me last month, and then a few weeks later these keywords were ranking again. In fact, they were ranking even higher than before. I also noticed that 2 of my biggest competitors who receive 500k+ clicks a month had a significant drop in their keyword rankings as well. Does anybody know why this happens and how to correct the issue?
Thanks
-
Sorry to say that without an in-depth look, there isn't going to be a way to tell. Unless you changed something, it is most likely testing or an update from Google. I've seen rankings go up and down over the years on multiple sites for a variety of reasons and sometimes what seems like no reason.
It can be the negation of the value of backlinks, or an entrant to the market, or Google trying other sites out to see if they perform better in the eyes of the searcher.
In this industry, there is only so much you can control. Focus on creating top quality content, focus on the searcher, and you'll come out on top.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What if i dont use an H1, but rather, h2 with multiple keywords.
the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank? bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness? for ex: h1 gets 90 score if my h1 is missing how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)
White Hat / Black Hat SEO | | Sam09schulz0 -
Something is strange, should be ranking fairly well - no visibility.
Hi Guys, This one is freakin' me out a little. We built my site and optimised it fairly well, especially on this page: http://snowdog.se/dogsledding/ where I am trying to rank for search term "dog sledding in lapland" now I receive a 95 rating for optimisation, I cant see anything wrong with it. We have a sitemap all seems well enough in the Google search console data but heck!!, we have submitted it to major engines but I have zero percent visibility. Can anyone see what's going on here? Free Sleddog Trip to the winner. Hahahaha. Any suggestions would be greatly appreciated. It must be something simple or weird! Kind Regards, Sno.....
White Hat / Black Hat SEO | | sno3330 -
Curious, have you ever had a client dispute your Moz Ranking Report?
one of my international clients from China does not believe that his site is now on page #2 for a national search term. He said he had a colleague search from a location in the United States and his site did not come up in any of the top 10 Google search page results. Suggest any ways to back ranking up? Maybe use an additional rank report? appreciate any/all suggestions. THanks! Chris
White Hat / Black Hat SEO | | Sundance_Kidd0 -
A site is using their competitors names in their Meta Keywords and Descriptions
I can't imagine this is a White Hat SEO technique, but they don't seem to be punished for it by Google - yet. How does Google treat the use of your competitors names in your meta keywords/descriptions? Is it a good idea?
White Hat / Black Hat SEO | | PeterConnor0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0 -
Lost ranking for single term
We are working on a site with a page that has been ranking on page one of serps for quiet some time. It all the sudden completely lost its ranking for a single term (no major changes to on page made), but still ranks on the 3rd page for a few similar terms. Those terms used to rank a bit higher. Is it possible that some old spammier link building techiniques could have caught up with this site? The page itself is still indexed, has a few terms it is ranking for - but just completely gone from index for primary term.
White Hat / Black Hat SEO | | Hakkasan0 -
Would the same template landing page (placed on 50+ targeted domains) help or hurt my ranking?
Scenario: Company ABC has 50 related domains that are being forwarding to the main company URL. Q1: Would there be SEO value by creating a template landing page for each domain that includes product info, photos and keyword links to the main URL? Q2: If all 50+ landing pages were the same, would that penalize the main site due to duplicate content?
White Hat / Black Hat SEO | | brianmeert0 -
Do bad links "hurt" your ranking or just not add any value
Do bad links "hurt" your ranking or just not add any value. By this I mean, if you do have links from link farms and bad neighbourhoods, would it effectively pull you down in search engine rankings. Or is it more that it's just a waste of time to get these links, as it adds no value to your ranking. Are google saying avoid them because it will not have a positive effect, or avoid them becuase it will have a negative effect. I am under the opinion that it will not harm, but it will not help either. I think this because at the end of the day you are not 100% in control of your inbound links, any bad site could add you and if a competitor, god forbid, wanted to play some black hat games, couldn't they just add you to thousands of bad sites to pull your ranking down? Interested to hear your opinions on the matter, or any "facts" if they are out there.
White Hat / Black Hat SEO | | esendex0