Can I cover any topic(s) or are they some required ones
-
Can you talk about anything (any topics) when you write about something or is google expecting to see certain topics ? Let me clarify, let's say I do "bike tours on the island of Corsica"and bike through villages that none of the companies ranking on the 1 st page ride thru. Can I still rank as long as I write good content or do I need to cover at least some of the topics covered by the companies ranking on the 1 st page ?
Thank you,
-
Thank you for your detailed reply.
-
Technically speaking, you are allowed to write about whatever you want. There are numerous factors that play into ranking well on search engine results pages like on-page SEO, domain authority/page authority, a secure and accessible website, technical SEO and mobile friendliness. Your chances of ranking well are increased when these factors are in great shape.
When focusing on optimizing your web content (on-page SEO), I prefer to start with keyword research and then form the content around what the main topic is going to be along with the support topics that help drive relevant search queries. Looking at your competitors keywords in your designated space is a great way to form your keyword research list as you mentioned!
MOZ has a great keyword research tool called "keyword explorer" where you can type in the topic you're going after and it will supply a list of keywords in this space. You usually want to go after keywords with a higher search volume (preferably with a lower competition score as well).
Once you completed your keyword research, the next step is to select 1-2 focus keywords to use as your H1 header tags and then select support keywords (5-7 roughly) to use in your H2/H3 title tags and copy. DO NOT keyword stuff. As long as you flow in the keywords naturally and have a fair ratio per the amount of copy on the page, you should be okay.
Best of luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I redirect off topic blog posts?
We launched a store on top of a popular blog. The blog had nothing to do with the store. The blog has a lot of backlinks and traffic, but our store is now our primary business. I am concerned that the off topic blog content may be affecting or ability to rank better for the core store business. Should we delete or redirect the old blog content to another website to improve the SEO for our store?
Intermediate & Advanced SEO | | seo-mojo1 -
Which One Would You Suggest Me in Terms of Internalization?
Hi Friends, This is my website http://goo.gl/fYndv. As of now, we have only one domain and we have contents in both English & Arabic. Arabic is translated content from English. So, we use alternate tags to indicate Google about that. We mostly receive traffic from Saudi Arabia because we are based out there. Now, we are planning to target major countries like India, Australia & So on. We know like creating sub-folders over sub-domains would be good like example.com/in/ over in.exmaple.com. But we are not going to change any contents only currency gets changed in those geo-graphic sub-domains or sub-folders. I just want to know, since I am not going to change the contents will it be good if I go with sub-folder like example.com/in. Is there any chance for Google penalization?
Intermediate & Advanced SEO | | Prabhu.Sundar0 -
SEO: Can you rank Amazon product Pages ?
Hi Guys Just a general question about doing SEO for our product pages... We have a range of products on Amazon and wondered if it is worth build some good links to our product pages to get them ranked higher in Google ?? Is it easier to rank Amazon product pages ?? Thanks Guys G Gareth
Intermediate & Advanced SEO | | GAZ090 -
Site's disappearnce in web rankings
I'm currently doing some work on a website: http://www.abetterdriveway.com.au. Upon starting, I detected a lot of spammy links going to this website and sort to remove them before submitting a disavow report. A few months later, this site completely disappeared in the rankings, with all keywords suddenly not ranked. I realised that the test website (which was put up to view before the new site went live) was still up on another URL and Google was suddenly ranking that site instead. Hence, I ensured that test site was completely removed. 3 weeks later however, the site (www.abetterdriveway.com.au) still remains unranked for its keywords. Upon checking Web Master Tools, I cannot see anything that stands out. There is no manual action or crawling issues that I can detect. Would anyone know the reason for this persistent disappearance? Is it something I will just have to wait out until ranking results come back, or is there something I am missing? Help here would be much appreciated.
Intermediate & Advanced SEO | | Gavo0 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
301 redirect from one domain to other domain, How To?
Hi, I need to redirect 150 products pages from http://www.filtrationmontreal.com/ to http://www.furnacefilterscanada.com/ How can I do this? Is there a tool or anything I can do to do 301 from one domain to another one? Can I use Google Webmaster Tool? Thank you, BigBlaze
Intermediate & Advanced SEO | | BigBlaze2050 -
Can this site be optimised?
I have been told that because of the technology this site was developed with it cannot be changed for example urls title and meta tags cannot be changed. why is that and what other types of sites also cannot be changed. http://www.alliedpickfords.com/Pages/Landing.aspx For example i have been told alot of online stores cannot be optimised because the urls change every time some one goes to the page therefor you cant lionk to a certain page is that true and what is the way around it if any.
Intermediate & Advanced SEO | | duncan2740 -
One brand 5 services. How to optimize?
We have a client that provides 5 different services all under one brand and one site. The challenge is getting good web popularity to each major brand. It looks like this: Brand ( No real Internet traffic to Brand keywords) Service A Service B Service C Service D Service E All the services are displayed on the home page. The SEOmoz scores are now (in general) as high or higher than the competition in the service keywords, but, of course, we are only ranking on the top for one of the services. It's a local business. We are just finishing a re-design of the site so that each service has an internal "micro site" within the domain. Each of the services is linked from the home page to its micro sites Anchor page. The anchor page is linked to 2 to 4 other pages all directly related to that services information. SO my question is, should we continue to work on building the home page popularity, or focus a mix between the Home page (Brand) and the Micro sites Anchor pages. or just go for popularity of the Internal Anchor pages for the services? Hope this makes sense. And thanks in advance for your thoughts.
Intermediate & Advanced SEO | | MBayes0