Best practice to have gated white paper indexed by Google
-
Our main website white paper page has an image and brief description of the white paper. Once you click the white paper you are redirected to a form to access the gated white paper. Once you complete that form you are redirected to the white paper pdf which is housed on a subdomain/Hubspot.
Because of this, I do not believe our website is getting "credit" for the keywords/content on these pages. Any suggestions on how we can allow the search engines to crawl this content while still keeping it gated? As I understand it a sub domain cannot hep or hurt (aside from critical crawler issues) the main domain.
Thank you
-
I think I have the same question. I was just going to ask it less intelligently. Our gated content always takes the shape of a PDF form on Hubspot.
What are the best practices for getting some SEO benefits from the Case Studies and white papers that we gate?
(In case anyone is interested, here's a landing page where you can see what I mean: https://www.cockroachlabs.com/case-studies/mux/)
Thanks everyone!
-
A similar question- we have informational, content rich brochures in PDF form on Hubspot. Hubspot does not allow PDFs to be added to the site map. Is there another way to get these indexed and searchable?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is putting brandname: in title tag
Hello, I was wondering why this is happening? In html for example the title tag is something like this: keyword 1 | keyword 2 | Brand name. Title is 67 characters.. When I search in google, I see the site but it shows brandname: keyword 1 | keyword 2 Is this bad? does this mean that google doesn't like the title tag that is in the html? I tried looking it up on google, but they were outdated and I honestly didn't really see an answer to what it means when this happens. Does the brandname: affect rankings?? Have any of you dealt with this, or noticed this?
On-Page Optimization | | donnieath0 -
HTTPS, free certificates and Google seo
As we all know, Google decided to give some weight in rankings to encrypted sites. SSL certificate providers are quite a lot out there, but there is also a free alternative (Let’s Encrypt). I've been going over some of these services and compared Godaddy's and the above certificates, and there isn't much of a difference. The question is: using a free certificate would have the same effect as a paid one? I would rather pay for one than be punished for using a free one, but free would be good too.
On-Page Optimization | | anitawapa
What's your take on this? Thank you0 -
Why my website some pages is not index in google ?
Hi, I have submitted my pages in Google fetch for consideration tool but they are not indexed yet in the Google search. Additionally, there is also no error shown by the Google.
On-Page Optimization | | seo.kishore890 -
Google not displaying my page title and meta description
Google is automatically picking up random text from my page and displaying it in place of the page title and meta description on the SERP. What can I do to avoid this? I want my page title and meta description to show up on the SERP. The url of my website is: wishpicker dot com Thanks in advance!
On-Page Optimization | | seomanicster0 -
How does Google Detect which keywords my website should show up for in the SE?
When I checked my Google Webmaster Tools I found that my website is showing up for keywords that I didn't optimize for ... for example I optimize my website for "funny pictures with captions", and the website is showing up for "funny images with captions". I know that this is good, but the keyword is dancing all around, sometimes I search for "funny pictures with captions" and I show up in the 7th page, and some time I don't show up. and the same goes for the other keyword. of course I am optimizing for more than two keywords but the results is not consistent. my question is how does Google decide which keywords you website should show up for? Is it the on-page keywords?, or is it the off-page anchor text keywords? Thank you in advance ...
On-Page Optimization | | FarrisFahad
FarrisFahad0 -
Google rel hell
So apologies in advance for this question, but: Can someone explain whether as a site we should be using the "rel author" tag or the "rel publisher" tag? 1. We don't really need to distinguish between the people who write our content. 2. We definitely do need to establish ownership of our content, as unfortunately it has been widely copied. We are spending quite a bit of time filing DMCA notices. 3. Do we need to apply either tag to every page? Or does "del publisher" just need to be applied to the homepage to cover the rest of the site? 4. What looks better in the search results? - a person's face or a company logo? If prefer a face, but understand we need to promote our brand. Thanks P
On-Page Optimization | | dexm100 -
Our sitemap is not indexed well
Hey there, Hope you guys can help. We get the following error: Nested indexing. Another Sitemap index refers to the index of sitemaps. The thing is that we cant find the error they are talking about. Thanks!!!!
On-Page Optimization | | Comunicare0 -
ON SITE SEARCH INDEXED BY GOOGLE - no follow or no index
Google indexes alll our internetal searches: search box is brand - clothes types - size type - and for each page it creates a page that which creates duplicate page title and unnecessary content. Should I do a nofollow on the advance search or a no index. Many thanks for the info. Sonja
On-Page Optimization | | reallyitsme0