What is the reason my ranking down?
-
Hey Guys, My name is Niraj Jaiswal from India! My website is that Rakhi Bazaar and my lots of keywords like send rakhi to the USA, send Rakhi to Canada, send Rakhi to the UK, send Rakhi to Dubai my previous ranking is better than now ranking. I do not understand what's going wrong. My domain name is "https://www.rakhibazaar.com/". What I do??
-
Not a problem
-
Thank you so much dear! Now i am working on it.
-
It looks as if your (estimated SEO) traffic has actually been declining since January 2017:
https://d.pr/i/QcDriP.png (SEMRush screenshot)
https://d.pr/i/SpwvlF.png (Ahrefs screenshot)
... so this isn't a sudden thing, it looks like your site has been in decline for over 2 years (around 29 months, or 894 days). This usually means that you have a lot of things that are going wrong (not just one thing) and that your investment in good SEO and 10x content has been poor for the last couple of years (which you are probably now feeling pains over)
In late August 2018 you had a gigantic spike in referring pages:
https://d.pr/i/4Fgjjv.png (Ahrefs screenshot)
... I reckon that would have looked SUPER obvious to Google and maybe Penguin kicked off, making your situation even worse. Majestic SEO shows exactly the same thing:
https://d.pr/i/5QbQP3.png (Majestic SEO screenshot)
https://d.pr/i/PDrPg8.png (second screenshot from Majestic)
Moz's "Link Explorer" tool might show similar, but can't navigate back far enough in time (d'oh! Still it's running new tech so I guess that creates a time barrier of data-linking from OSE to MLE)
This is how your site looked in October 2016 (just before the serious drops began in January 2017):
https://web.archive.org/web/20161027015942/http://www.rakhibazaar.com/
This is how your site looks now:
... it looks basically the same! Even the page title hasn't changed, except from changing "Rakhi 2016" to "Rakhi 2019". The site gives off all the signals of a website which someone once made, never really invested in again or pushed further - and thus which is destined to die in the future
Mobile UX has improved a little bit, but that's basically it. Nothing revolutionary has happened, the competition has caught up with you and your site is becoming old and obsolete with no 'modern' USPs, no modern value-proposition or value-add for end users. 2016 SEO is not fit for 2019 (not even close!)
In this video, Rand talks about creating web-content (which is ANYTHING a user digests digitally, which exists on a web-page - NOT limited to 'just text'): https://www.youtube.com/watch?v=ZLrKFRYGM5M
^ you should really listen to the ways in which SEO has changed over time
What your site lacks is a unique and credible "value proposition' (which is a proven, qualified business-level integration - NOT a simple quick tag you can optimise). Miley from Google talks about that here: https://www.youtube.com/watch?v=6AmRg3p79pM (you only need to watch her talk about "Issue #1", after that the rest of the video is not relevant)
In the future you need to think about how 'good unique content' is not good enough in 2019: https://mza.bundledseo.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
... and then you can think about creating 10x content: https://mza.bundledseo.com/blog/how-to-create-10x-content-whiteboard-friday - or experiment with something like the "Skyscraper Content Technique": https://www.youtube.com/watch?v=J9h-9BIC1VU
Think about the story of your brand and what you're bringing to your audience. Think about the unique value-add which your site should 'add' to the internet (which doesn't exist now). Think about the value proposition sof your business and website and how you can unify those in a digital format
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does this site rank higher than a seemingly better one??
Ok, I'm really trying to wrap my self around all this SEO stuff. Right when I think I'm grasping it, I come across something like this. When running a keyword difficulty report for the term "essay editing", the top two results are: www.papercheck.com/essay-editing.html www.gradesaver.com/essay-editing/ The first result has a PA of 37, 2 linking page domains, DA of 48, and 197 root linking domains. The second has a PA of 65, 32 linking page domains, DA of 68, and 2,572 root linking domains. What the heck is going on here!?!? I can't understand it. I checked anchor text and that doesn't appear to be it. The only thing I can find is that the papercheck has a link from a site (marketwire) with a DA of 90 while the #2 guy's highest linking domain has a DA of 60. However, I have a really hard time wrapping my head around this considering the total linking domain stats compared to one another. Any insight is much appreciate... this is frustrating trying to grasp these situations! Thanks!
Link Building | | Kibin0 -
Over 47.000 inbound links from one site - can it hurt my rankings?
Im currently having some banner commercials on a relatively large Danish forum. I talked the forum owner into maing the banner "dofollow" so i could get the "juice" from the site, however im in doubt if this is good or bad for my SEO. Webmaster tools is telling me that i now have over 47.000 links from this forum. it seems like a Lot of links considering that i only have external links from about 5 other sites and the fact that my site is quite new. It seems like my site is not ranked very good yet(as mentioned in another question). I hope someone has some input 🙂 Best reguards
Link Building | | Havalina0 -
How do I measure keyword rank accurately? It looks different on different PCs
Does Google mess with my rank readings? They look different on different PCs and using different browsers. How do I get a true reading of rank of my clients keywords?
Link Building | | caroline19770 -
Ranking strategy -which pages to rank?
Hi, I hope you can help. I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on? Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords? If so how many keywords should you optimise for from your home page to get the most clout? Im a little confused about which strategy would be the most effective. Many thanks.
Link Building | | rpoon0 -
Huge increase in rank ..
Hi Today I went from 8th to 1st place for my main keywork ( barneklær) childrens clothing in norwegian . Ive been trying to link build regularly. Last couple of weeks ive gotten links from a few catalogues and some blogs and I by no means expected a rank increase like this. Ive tried to look them up to understand why this happened - but i cant understand it. Any ideas as to how i can find out. I just dont want to drop 7 spots again without knowing what happened .. Sites URL www.epleskrinet.no if that can help . Thanks Dan Lærum
Link Building | | danlae0 -
What is my site missing for improved ranking - Pls Help
Hi I would really appreciate any advice or guidance on what my site needs to move onto the 1st page as I am at a loss on what else is required? On a search for chartered accountants swansea according to the SEOMOZ campaign ranking report the site www.harrisbassett.co.uk is down in 27 position for this keyphrase in Google. However when looking over the ranking analysis my site has a stronger authority, more root domains, more domain authority and linking root domains than 4 out of the top 5 listings. Also the onpage analysis of some of the top 10 results is very poor, with no blogs, social features etc I have been building links based from competitor analysis which should be more than what is shown in the ranking report, but is my site missing any kep ingredients that would propel it up onto the 1st page - as the keyword difficulty is only 25% so I am struggling to work out what key elements/improvements are required for this final push.
Link Building | | idv0 -
Need help interpreting Ranking Factors.
Trying to see DA vs. mozrank and why things don't match the definitions given by seomoz. I'm comparing my site www.taxproblem.org w/ www.unclefed.com I have more root sites linking to me and more links. I can see that the mozrank for me is 4.96 which is higher. But their mozrank is higher. How are they more popular based on how the domains, rather than the pages link to each other. That is real confusing? Please help me understand what this means, and yes i know that right now they have better quality links, but that's not what the definition says. I'm I not understanding the definition? mozRank of the page www.unclefed.com/ mozRank shows how popular a page is on the web. The more links to a page, the more popular it becomes. Links from important pages increase your popularity, and your mozRank, even more. 4.64 out of 10 4.64 Links to the page www.unclefed.com/ The total number of links to this page, counting links from www.unclefed.com and links that don’t increase the mozRank. 606 links 2 Root domains linking to the page www.unclefed.com/ The number of different websites with links to this page. When compared to the number of links to this page, it can reveal how the links might be distributed across the web. 279 domains 5 mozRank of the subdomain www.unclefed.com Domain mozRank is a link popularity score based on how the domains, rather than just pages, link to each other. It is an indicator of a how popular www.unclefed.com is among domains 5.12 out of 10 5.12
Link Building | | joemas990 -
Nich phrase ranking
I'm trying to get a page ranked for a niche phrase. There are a few established players in the industry but no competition for this phrase beyond that. Open site explorer reports that main competitor for the phrase this page points to has 538 links but they are all internal with no extermal links. DA is 45 and PA is 25 My client has25 links for the phrase this page points to from 10 unique external domains in addition to internal links. Domain is only 3 months old. DA is 20 and PA is 30. Right now I'm buried in back pages and feel I should be higher. Should my strategy be to build trust and authority or concentrate on more keyword specific links?
Link Building | | waynekolenchuk0