Mobile site scrolls past content straight to the products. Can this affect our seo?
-
As our content can be quite long at the top, we introduced js anchor scroll going straight to the products, by passing the banner and the content at the top. Can this have an issue on seo?
-
Yes, this could affect the SEO, as, it might increase the "bounce rate" if the customer can't quickly get to the part of the page that they wanted to read.
We recommend that a web designer fix this to improve this.
We had a company selling garden offices, and this was happening on the blog section, of the website, and we fixed it, as the bounce rate was too high.
-
Hi JH,
Typically, collapsing lengthier content on a mobile site (with an option to expand/view the content if desired) in order to improve UX is not considered an issue for Google. However, anytime you're using JS, there's a risk that search engine crawlers won't be able to see what you're doing. You may want to test with JS disabled in your browser to get an idea of what they might be seeing otherwise.
What is the reason for the length of the content at the top of the page? Are you creating that content for users or for search engines? I'm guessing it's not really for users if you're auto-scrolling them past it? This is often something that Google can spot and discount the value of.
I would probably recommend (if possible) a "collapse and expand" approach to lengthy content at the top of the page, rather than autoscrolling down to the products. Show the beginning of that content and offer a "click to expand" if users want to read the full text. You could use JS for that expand and default a non-JS experience to simply display the full content, to ensure that search engines do see the full text. Or if the content includes images, consider removing the images or shrinking them for the mobile version of the site. You may also want to test shortening the length of the content on some of your pages and see whether this impacts performance in one direction or the other.
Hope that helps!
-
Any help would be great!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a site rank high without any visible SEO tactics?
Hi SEO specialists, I don't know if this is the right place to ask this, but there is something bugging me for awhile now, so I thought let's give it a try. I work for several clients and one of them works in the Psychic business. Since a few months we see that site from Psychicvop.com is taking over all kinds of top rankings in Google. The strange thing is that I can't detect anything that I always learned which is basic material for SEO. There isn't much content and there link profile isn't really spectacular either. Does any of you have an idea what it is about this sites that makes them outrank every other site in the business?
Intermediate & Advanced SEO | | LiveFootballTickets0 -
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
Has this site been a victim of negative seo?
The rankings for our client's site - www.yourlifeprotected.co.uk fell off the face of the earth back in June. Despite trying a huge number of things to try and help the site recover, we've seen no real positive improvements since then. Examples of things we have tried: Disavowed & manually removed poor quality Links Removed any internal Duplicate Content Removed any broken links Re-written all website content to ensure unique & high quality No-Followed all outbound links Added any missing title tags changed hosting Rewritten content to ensure no duplication internally or externally The most recent issue we've picked up is that some highly spammy sites seem to have copied extracts of text from the website and hidden them in their pages. This is a rather puzzling one, as there aren't backlinks, pointing to our site - just the copy. For example - Cancer Page and Diabetes Page.It feels very much as though this could be a negative SEO attack which could be responsible for the drop in rankings and traffic the site has experienced. If this is the case, what can we do about it?! Having already re-written the copy on the site, we obviously dont want to do this again unnecessarily - especially if this could just happen again in future! Any help or advice would be hugely appreciated.
Intermediate & Advanced SEO | | Digirank0 -
Where is the best place to put a sitemap for a site with local content?
I have a simple site that has cities as subdirectories (so URL is root/cityname). All of my content is localized for the city. My "root" page simply links to other cities. I very specifically want to rank for "topic" pages for each city and I'm trying to figure out where to put the sitemap so Google crawls everything most efficiently. I'm debating the following options, which one is better? Put the sitemap on the footer of "root" and link to all popular pages across cities. The advantage here is obviously that the links are one less click away from root. Put the sitemap on the footer of "city root" (e.g. root/cityname) and include all topics for that city. This is how Yelp does it. The advantage here is that the content is "localized" but the disadvantage is it's further away from the root. Put the sitemap on the footer of "city root" and include all topics across all cities. That way wherever Google comes into the site they'll be close to all topics I want to rank for. Thoughts? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
SEO Tools You Can't Live Without?
Hi Guys, I'm currently in the middle of creating a comprehensive blog post covering SEO Tools that I wouldn't be able to work without. So far I've got the following down, as I use these on a day to day basis and they make my job infinitely easier. SEOMoz / OSE AHrefs BuzzStream Scrapebox Xenu / Screaming Frog Excel GWT / Analytics / Adwords Keyword Tool What tools or subscriptions do you use on a daily basis and couldn't be without?
Intermediate & Advanced SEO | | SebastianCowie2 -
Can SEO increase a page's Authority? Or can Authority only be earned via #RCS?
Hi all. I am asking this question to purposefully provoke a discussion. The CEO of the company where I am the in-house SEO sent me a directive this morning. The directive is to take our Website from a PR3 site to a PR5....in 6 months. Now, I know Page Rank is a bit of a deprecated concept, but I'm sure you would agree that "Authority" is still crucial to ranking well. When he first sent me the directive it was worded like this "I want a plan in place with the goal being to "beat" a specific competitor in 6 months." When I prodded him to define "beat," i.e. did he mean "outrank" for every keyword, he answered that he wanted our site to have the same "Authority" that this particular competitor has. So I am left pondering this question: Is it possible for SEO to increase the authority of a page? Or does "Authority" come from #RCS? The second part of this question is what would you do if you were in my shoes? I have been devoting huge amounts of time on technical SEO because the Website is a mess. Because I've dedicated so much time to technical issues, link-earning has taken a back seat. In my mind, why would anyone want to link to a crappy site that has serious technical issues (slow load times, no persistent cart, lots of 404s, etc)? Shouldn't we make the site awesome before trying to get people to link to us? Given this directive to improve our site's "Authority" - would you scrap the technical SEO and go whole hog into a link-earning binge, or would you hunker down and pound away at the technical issues? Which one would you do first if you couldn't do both at the same time? Comments, thoughts and insights would be greatly appreciated.
Intermediate & Advanced SEO | | danatanseo1 -
Can a Hosting provider that also hosts adult content sites negatively affect our SEO rankings on a non-adult site hosted on same platform?
We're considering moving a site to a host that also offers hosting for adult websites. Can this have a negative affect on SEO, if our hosting company is in any way associated with adult websites?
Intermediate & Advanced SEO | | grapevinemktg0 -
How can I change my website's content on specific pages without affecting ranking for specific keywords?
My client's website (www.nursevillage.com) content has not been touched for 4 years and we are currently ranking #1 for "per diem nursing". They do not want to make any changes to the site in fear that it might decrease our rankings. We want to try to use utilize that keyword ranking on specific pages (www.nursevillage.com/nv/content/careeroptions/perdiem.jsp ) ranking for "per diem nursing" and try redirecting traffic or placing some banners and links on that page to specific pages or other sites related to "per diem nursing" jobs so we can get nurses to apply to our new nursing jobs. Any advice on why "per diem nursing" is ranking so high for us and what we can change on the site without messing up our ranking would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | ryanperea1000