Landing page separate from product page
-
Hello there, I have a wordpress website with a woocommerce plugin.
I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO?
my website: https://relationadviser.ir
-
From my perspective, this may be a very good strategy, and not a problem. It depends why you have 4 landing pages though.
I see you linked your site, but I'm instead going to answer more generically, at least in part since I don't read or speak the language of your site.
Let's hypothetically say you sell a type of day planner. And you've optimized your product page for the query "day planner". But you know that your day planner is highly relevant to teachers, personal trainers, doctors, and lawyers. You might want 4 very specific landing pages, targeting phrases like "day planners for teachers", with content on those pages which resonates with and helps teachers to understand how your one day planner would be great for their needs. And a separate page for the personal trainers, and for the doctors, and for the lawyers.
Your product page might rank best for "day planner", but one of your landing pages might rank best for "day planners for teachers".
And I think that's a valid strategy. As opposed to trying to get one page to rank well for all 4 of those audiences, which may also be a valid strategy. I've seen each of those strategies work, in different situations. It very much depends on the competition around your listings, and how they are targeting the audiences (or not), in terms of which is a better strategy (one page with multiple targeted queries, vs 4 pages with individual targeted queries).
-
What actions to take will depend on the purpose of the landing pages. The only common SEO risk to having multiple landing pages on your site is having them marked as duplicate.
If the landing pages are on the same topic and the content and meta are similar, then google can sometimes mark the pages as duplicate and not index them. What you should do in that case is to add a canonical tag on the landing pages referring to the main product page. That way the landing pages transfer their authority to the main product page and support its growth.
If the landing pages have a different topic, target different keywords, have different titles and meta-s, then there is no problem having multiple landing pages, and you can continue growing them through SEO. As for the CTA, it doesn't make much of a difference SEO-wise.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
[email protected] -
It's bad for SEO because Google might start ranking your landing pages instead of the actual product pages. Since it would take a user fewer clicks to convert from the product pages (shorter user journey) you really want to think - do I need these special landing pages? If my product pages aren't ranking, why? How can I take the best parts of my new landing pages and my product pages, and make one super product page that 'just works' for everyone?
Usually when people start producing additional versions of the same page, it's because something about their website or product template isn't wrong. Do you want multiple averagely ranking pages, or fewer pages which rank more highly? The second option there (smaller footprint better ranking positions), is almost always better. To some degree, when you start writing loads of different pages about the same thing it's a form of 'giving up' on the original, instead of working hard to fix it up. It seldom yields good results
There is a caveat here. Sometimes you might create landing pages which exist for other traffic sources - other than SEO. You might create PPC landing pages or FaceBook Ads landing pages, which are highly tailored to your paid ads. That's fine and you should create paid landing pages, but you shouldn't make them accessible to your normal users or allow them to be indexed on Google
Hope that helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Attribute pages and Duplicate content
Hiya I have two queries is about a jewellery shop running on wordpress and woocommerce. 1. I am a little indecisive on how to index the product categories without creating duplicate pages which will get me into trouble. For example: All earrings are listed on the category page: chainsofgold.co.uk/buy/earrings/ We also have product attribute pages which lists all the subcategories for the earrings: chainsofgold.co.uk/earrings/creoles/
On-Page Optimization | | bongoheads
chainsofgold.co.uk/earrings/drop/
chainsofgold.co.uk/earrings/studs/ I have the category URL and the product attribute URLs set to be indexed on my sitemaps. Will this get me into trouble creating duplicate content with the main category page? Should I only have the main category indexed and "no-index, follow" all the product attribute pages? 2. I am also thinking about incorporating these product attribute URLS into my menu so when people hover over earrings they get shown the types of earrings they can buy. However, I have the woocommerce faceted navigation working on the category pages. So if someone is visiting the page chainsofgold.co.uk/buy/earrings/ The user can click on the left hand side, and select "drops". The URL they will get though is one which is not indexed: http://www.chainsofgold.co.uk/buy/earrings/?filter_earrings=123 Can I link to those product attribute pages without the risk of getting accused of creating duplicate content? Thank you for your help. Carolina0 -
Product Landing page- Key Words used too often.
Hi There to everyone. I'm very new at SEO so I appreciate all the help I can get! Question: on my e-commerce website, one heading is "USB KEYS", then when you click on that, you get a page full of products with the word "USB KEYS" on the title, such as "4gig black USB KEY".. So then I do the MOZ Page grader and get a low score because on the product landing page it thinks I've used the word "USB KEYS" too much, like 72 times,.. But I have to use it- Cause it has to be in the product title! Is this ok!? thanks
On-Page Optimization | | cowhidesdirect0 -
Pages or Blog posts?
Hi, I am currently building content for a customer's website. There are approximately 50 new content pages I am building about the business, products they serve, how-tos and tips and advice. The website is built on Wordpress so my question is would it be best to post this content as a different blog posts or as separate pages in Wordpress and link them up to a 'hub page' as mentioned on this post about How to rank (point 16) Thanks for any advice.
On-Page Optimization | | btiffin0 -
One product two audiences, two pages or one
We have a product on the site that is used by two different groups of people, who refer to it with different terms. One group refers to it as "Lace yarn" plus around another 15 similar terms and the other group refers to it as "Crewel wool" with also 15 similar terms. I am having difficultly deciding how to approach this. At the moment it is on one page (http://www.renaissancedyeing.com/en/category/threads-yarns/crewel-wool/). would it be a good idea to split this into two pages?
On-Page Optimization | | SimonLuijk0 -
How to fix duplicate page content and page titles?
Apologies in advance if this has already been answered (it probably has) - I'm just not seeing it. Is there a guide on here for how to fix the issues brought up by the crawler - specifically, things like duplicate page content, or duplicate page titles? A lot of these seem to have been created by wordpress.org combos that I didn't anticipate - i.e., category pages, author pages, etc. The crawler brings up the problems, but I don' t know where to start to go about fixing them. Also, any guide on best SEO practices or fixing optimization problems, specifically for wordpress.org blogs, would be greatly appreciated. Thanks!
On-Page Optimization | | prospects1 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
How could I avoid the "Duplicate Page Content" issue on the search result pages of a webshop site?
My webshop site was just crawled by Roger, and it found 683 "Duplicate Page Content" issues. Most of them are result pages of different product searches, that are not really identical, but very similar to each other. Do I have to worry about this? If yes, how could I make the search result pages different? IS there any solution for this? Thanks: Zoltan
On-Page Optimization | | csajbokz0 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0