Blog post generating irrelevant traffic. What should I do with it?
-
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms.
I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here?
Thanks!
-
I'd slap some big Adsense on it and enjoy!
I believe that one off topic page will not hurt anything - especially if the page is an outstanding example of content for its topic.
I know sites that publish on a wide range of content and have fantastic rankings. These sites were once single topic, then departed with a single page that struck gold - and then started plowing that field into a hundred pages, and soon ranking #1 for the single-word root keyword. They then hit gold on a second topic, and a third. Now these sites have diverse branches but have found ways to interrelate the topics.
I don't think that Google has a problem with conflation. You might even make Google think that the two topics are complementary.
-
Why are you writing about non related topics?
change the topic of the blog post to something that is relevant to your yes NOINDEX
here is proof it will help a lot it (remove With 410 or no index worked very will)
”
- Removed hundreds of old, personally-relevant (but not publicly useful) posts
- Removed lots of thin content
- Updated some of the metadata for the site
- Refreshed a few of my key pages
- Changed my top-level nav
- Added sub-menus to my top-level nav
- Added anchor pages for information security and cybersecurity
- Other minor tweaks”
https://danielmiessler.com/blog/googles-march-2019-core-update-resuscitated-my-site/
https://danielmiessler.com/blog/2014-site-traffic-review/
this is a good friends blog that I have helped with SEO for years and he had a lot of thin of topic content
Hope this helps,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Loads of Blog Search Results showing up in SERPs - What's the best way to remove?
Our client has a good number of results showing up in SERPs that are search results pages produced by Blog posts. Unfortunately all these results have exactly the same Title tag and it has nothing to do with the blog content which means they are unlikely to help us much. We can’t create a 301 redirect because there is no page to redirect. There is no blog page we can re=canonical to either. The content on these pages is a short list of blog posts by each author. They are not true “Author” pages that would have a URL structure like this: your company.com/author/joeblow Our plan is to use GWMT's URL removal tool to request remove of these pages. (and then try to stop new results from being created) We are doing this to get low-value content out of the SERP. Is there a better way to remove these search results? Any drawback in removing them in GWMTs? Thanks.
Content Development | | RosemaryB1 -
Sell your writing or make your blog to publish it ?
Hii would like to know that should we sell our own written articles on freelancing site or any other sites. or we have to make our own blog and publish it on. Because I see most words that content quality is very important, So what do you think i sell the writing or publish it on my website. Actually i register a domain mbgadget and just want to know what should i do, i sell my writing or publish it on my blog what to do, I don't know if there is any other stratgy that you know, to make some bucks online in a same manner what to do, please explain it.
Content Development | | seom20140 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Should we be using a blog for news
Our domain has/had a blog on a seperate subdomain. However we were a little slack in always keeping this up to date when we are particularly busy. Rather than reinstating the blog, I have been adding all our new articles directly onto the website rather than as blog posts. Is there any advantage from an SEO perspective to posting articles to a blog rather than as content on a site?
Content Development | | dsmdesign0 -
I want to remove some pages from my site with PR, what should I do with traffic?
I have a section of a site that I want to remove. It has a main page linked from the nav menu, and a half dozen subpages under that. The pages get some traffic and have ranks up to PR3, which is what my site's home page is. I'm no longer want to do these pages as they require tremendous upkeep and I'm not interested in keeping them going. So, I know if I just remove these pages and that's all, I'm going to pay for it somewhere with Google. What else should I do? I do't really have similar pages to direct them too.
Content Development | | bizzer0 -
Does it do any damage to post my blogs for marketing community websites on my own website too?
I'm blogging quite often for one of the biggest marketing community's in the Netherlands and I want to post these blogs on our own company's weblog too. Our own blog is meant for sharing professional know how and boosting our identity as professional web agency. But off course, we also benefit from it SEO wise. If I post these blogs on our own weblog, I have to add a link to the original article on the marketing community website. So, my question is: will that cause any damage for our own website?
Content Development | | ThijsLeydens0 -
Content Marketing - Guest Blogging
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
Content Development | | FirePowered0