Using one domain for email and another domain for your website, but redirects...
-
We are rebranding and our new name is fairly lengthy. We own all main domain versions of our brand name - .com, .new and .org - There is a very high search volume for the new brand name as it is a merger of 2 popular existing brands so want to take advantage of that and use our full name within our website domain name.
However, since the name is a little long as mentioned - 25 characters - we also own the 3 character acronym of the new brand so we are debating on using the acronym for our new email addresses. ie [email protected] so it is user friendly.
We would obviously redirect the acronym email domain to point to the longer website domain.
Are there any negative SEO effects if we do that? Use the longer domain for the website and shorter acronym for our email?
Thank you
-
From a purely SEO perspective, I don't think there will be any negative impact from using the acronym URL for your email addresses and the longer URL for your domain — the only concern I might have would be that people might try to link to the acronym domain after seeing your email, and those links would be passing through the redirect, but that would probably be an edge case.
I do think that 25 characters is a very lonnnngg domain name. If it's your brand, you're likely to rank #1 for it without having the exact new brand as the domain name, so you'll be capturing that high search volume anyway. You also have to think about this as a long-term play: there's a lot of search interest for the two brand names together now, because of the merger, but that's not the best reason to select a new brand name or a new domain name, both of which are things you'd want to persist for as long as possible, well after the merger is old news.
I know it might be too late for this, but I'd echo GrouchyKids' recommendation that you rethink how you want to brand the merger of these two brands. High search volume for one term isn't a great reason. If you do decide that you still want that to be your new brand name, you might still want to explore shorter versions of the new brand for your domain name. A 25-character URL is going to lose out on some direct traffic, as it will be difficult for repeat customers to remember and type in exactly (something your company must already be aware of, since they're looking for solutions not to have to type out the whole thing themselves every time they send an email!). Good luck with the rebrand in either case!
-
I think the use of a long domain name as you have suggested and an acronym is not the most sensible decision from a branding perspective. Acronyms seem to only work in very specific instances if you stop to think about it.Branding is an incredibly complex area, I would suggest that you really look into this. I would recommend books like Positioning: The Battle for Your Mind By Al Ries and Jack TroutI also think that as you presumably own the websites owned by both brands that you could do something that would work by redirecting them to a new site with a wholly different (Awesome) name that works for the user.Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I use the images to improve my SEO?
Hi there, I am starting to work on my web and I have a question regarding the featured images of the articles. How can I work with them to improve the SEO of my posts? Thank you in advance! 🙂
Content Development | | lucywrites0 -
Do you know any website you can get in touch with bloggers?
I would like to get in touch with some good bloggers who would be happy to write a blog about my company services. Is there any website where is the list of blogs so you can get in touch with them or buy blog post on their blogs? Thanks Lukas
Content Development | | Lukas-ST0 -
Driving Website Traffic
How much does organic traffic make up of your overall traffic? I have typically been driving my traffic through social channels and trying to get a feeling for how much of my traffic I should expect through SEO over time. For my blog www.shoottokyo.com I promote it through Google+, Facebook, and Tweeter. I also 'distribute' it through Feedburner, Google Currents, Feedly and a Newsletter. There isn't one way to promote but rather target actions through multiple channels. Google+: 1,500,000+ have me in circles Facebook: 3,000+ friends, fans and followers Twitter: 2,700+ followers Feedburner: 2,300+ subscribers Google Currents: 36,000+ subscribers Feedly: 1,000+ subscribers My newsletter: 2,900 subscribers Each of these are good sources of traffic. Are there others you would recommend considering? How much guest posting do you typically do?
Content Development | | ShootTokyo0 -
Same content on site blog as a separate blog. Will unpublishing on one blog evade duplicate content issues?
I just discovered my client was posting the same content as the site I'm working on for him on a separate blog. I don't want to run into duplicate content issues. Both are Wordpress sites. Will it suffice to simply unpublish duplicate entries on the other blog and leave the posts as drafts?
Content Development | | locallyrank0 -
Blog on domain or sub-domain
Hi, I am looking to incorporate a blog that currently sits on another domain into my site. I am not sure whether to do this as part of my domain or as a sub-domain e.g. mydomain.com.au/blog blog.mydomain.com.au I can see the benefits from an SEO perspective for both but just wanted some advice on the best way to go.
Content Development | | landonkahn0 -
I deleted an EzineArticle to reuse somewhere more useful, but...
I deleted an EzineArticle to reuse somewhere more useful, but now I find it has been copied (and links to competitors added). Anyway, that's not really the main point. What I am wondering is, as they have been reproduced 2 or 3 times, are they any use to me at all, or would they just be seen as duplicate content. They were good articles too. Much too good for an article directory.....
Content Development | | Cornwall0 -
Is this a good website design for attracting google and readers
hi, we are looking at re-doing our website and would like to know if this site is a good example of attracting traffic and google. what i mean is, they only have the title of stories and not much content, please take a look and let me know if we can learn any lessons from this site or if they should be adding more content http://www.femalefirst.co.uk/
Content Development | | ClaireH-1848860 -
Redirection
Hi I was wondering what mean the term "pass through" redirection. Means that is a 302 redirection? Because i want to make a 302 redirection with the redirection plugin and I cant find it in options. the only what I can find is the pass through term and the 301. thanks
Content Development | | nyanainc0