Doorway page penalty
-
Has Google changed their interpretation of Doorway pages?We do not sell widgets but allow me to use Widget for this example;If we sold 25 very different widgets an online vendor would typically have 1 "mother" website with 25 different inner pages, each page to explain each type of widget they sell.However, for the past 9 years our approach is to have 25 different websites, one for each widget. With these 25 sites we concentrated on ranking the home page only . All these sites link back to our (No idexed) "Mother' site via no follow links where we have our Shopping Cart and Terms of Business. We did this partly to avoid having 25 separate Shopping Carts and to avoid having to change our Terms 25 times each time that became necessary. But yes we also did this as it was so much easier to rank each different type of widget in the SERPS. Also we think its a better user experience as in our business buyers of yellow widgets will not be interested in blue widgetsWe have been reading for years that google does not like doorways pages but we were not 100% certain if they might regard our sites as such .This is because our approach has worked great for nine years. That is until December last year when all 95% our sites fell dramatically in the SERPS usually from page 1 to page 2 or 3. First thing we did was to go through all our sites and search for the obvious; toxic links, duplicate content, keyword density, https issues, mobility issues, anchor text, etc etc and of course content. We found no obvious problems that could affect 95% of the sites at the same time but we ordered new homepage content for most of our sites from expert seo writers. However, after putting on this new content 3 -4 weeks ago our sites have not moved up the SERPS at all.So we are left with the inescapable conclusion that our problem is because google sees and devalues our sites as doorway pages especially as 95% of your sites have been affected all at the same time Would any SEO experts on this forum agree or be able to offer an opinion?If so, what might be the solution going forward? We have 2 solutions under consideration;1) Remove all links from each of our 25 sites to our "mother Site" and put a shopping cart and our TOS on each of the 25 sites so they are all truly independent stand alone websites.2) Create 25 inner pages on our mother site (after removing the no index) , for each of the 25 widgets we sell , then 301 each of the 25 individual sites home pages to its inner page on the mother site . I think this might be the best solution partly as almost all of our higher ranking competitors are ranking their inner pages not their homepage. But I worry if these 25 sites will really pass much link juice if they have been devalued by Google.?Any advice will be gratefully received.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How I improve my ON-PAGE?
Hi, My Tech related site zophra is not rank in google properly and traffic is not increasing. I think my website on-page is not suitable according to google algorithm. Kindly help me if anyone knows about on-page.
Intermediate & Advanced SEO | | igaoevale0 -
Pages Disappearing from Search
Hi, We have had a strongly ranking site since 2004. Over the past couple of days, our Google traffic has dropped by around 20% and some of our strong pages are completely disappearing from the rankings. They are still indexed, but having ranked number 1 are nowhere to be found. A number of pages still remain intact, but it seems they are increasingly disappearing. Where should we start to try and find out what is happening? Thanks
Intermediate & Advanced SEO | | simonukss0 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Old pages still in index
Hi Guys, I've been working on a E-commerce site for a while now. Let me sum it up : February new site is launched Due to lack of resources we started 301's of old url's in March Added rel=canonical end of May because of huge index numbers (developers forgot!!) Added noindex and robots.txt on at least 1000 urls. Index numbers went down from 105.000 tot 55.000 for now, see screenshot (actual number in sitemap is 13.000) Now when i do site:domain.com there are still old url's in the index while there is a 301 on the url since March! I know this can take a while but I wonder how I can speed this up or am doing something wrong. Hope anyone can help because I simply don't know how the old url's can still be in the index. 4cArHPH.png
Intermediate & Advanced SEO | | ssiebn70 -
Merging your google places page with google plus page.
I have a map listing showing for the keyword junk cars for cash nj. I recently created a new g+ page and requested a merge between the places and the + page. now when you do a search you see the following. Junk Cars For Cash NJ LLC
Intermediate & Advanced SEO | | junkcars
junkcarforcashnj.com/
Google+ page - Google+ page the first hyperlink takes me to the about page of the G+ and the second link takes me to the posts section within g+. Is this normal? should i delete the places account where the listing was originally created? Or do i leave it as is? Thanks0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030 -
Noindex term for pages
I have a client who has a virtuemart site and all of the "ask a question on this product" had been indexed on google. I have managed to get a noindex meta tag into the ask a question page, will these be dropped from the index next time they are crawled and google sees the noindex?
Intermediate & Advanced SEO | | webseoservices0 -
Pages un-indexed in my site
My current website www.energyacuity.com has had most pages indexed for more than a year. However, I tried cache a few of the pages, and it looks the only one that is now indexed by Goggle is the homepage. Any thoughts on why this is happening?
Intermediate & Advanced SEO | | abernatj0