Main Site and eCommerce Site URLs for SEO
-
My client currently has a main website on a url and an eCommerce site on a subdomain. The eCommerce site is currently not mobile friendly, has images that are too small and are problematic - and I believe it negates some of the SEO work we do for them. I had to turn off Google Shopping ads because the quality score was so low. That being said, they are rebuilding a shopping cart on a new platform that will be mobile friendly BUT the images are going to be tiny until they slowly replace images over several months. Would you keep the shopping cart on a subdomain, or make it part of the main website URL? Can it negatively impact the progress we have made on the main site SEO.
-
@jerrico1 said in Main Site and eCommerce Site URLs for SEO:
When deciding whether to keep the shopping cart on a subdomain or integrate it into the main website URL, you need to consider the SEO implications. Handling a similar website, 'Myposhaakh', which sells women's sarees and salwars, etc., I discovered that integrating the shopping cart into the main website URL significantly improved search engine rankings and the overall user experience.If the main site has already established SEO progress, moving the shopping cart to the main domain could leverage this existing authority to enhance the shop's visibility. • On the other hand, maintaining the shopping cart on a subdomain might necessitate separate SEO strategies to establish its authority from scratch, posing a more challenging and time-consuming task.
Since the new shopping cart will be mobile-friendly, integrating it into the main domain could offer a seamless user experience, which is a crucial ranking factor. In short, the decision should align with the overall business goals, technical feasibility, and strive to provide the best user experience possible.
Integrating the shopping cart into the main website URL could be advantageous for SEO and user experience, as long as the transition is carefully handled to maintain the existing SEO value. In summary, ensuring that all redirects are correctly configured and promptly address any potential issues is crucial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding /blog/ to my urls affect SEO rankings?
Following advice from an external SEO agency I removed /blog/ from our permalinks late last year. The logic was that it a) doesn't help SEO and b) reduces the character count for the slug. Both points make sense. However, it makes segmenting blog posts from other content in Google Analytics impossible. If I were to add /blog/ back into my URLs, and redirected the permalinks, would it harm my rankings? Thanks!
Technical SEO | | GerardAdlum0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
Moving an eCommerce Site to Wordpress
I'm evaluating moving an established eCommerce I own over to a WordPress based site with a woocommerce plugin. My question is, does the added /category/ slug hurt SEO rankings at all?
Technical SEO | | CobraJones950 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
ECommerce Site, URL's, Canonical and Tracking Referral Traffic
I'm very, very new to eCommerce websites that employ many different URL's to track referral traffic. I have a client that has 18 different URL's that land on the Home Page in order to track traffic from different referral sources. For example: http://erasedisease.com/?ref=abot - Tracks traffic from an affiliate source http://erasedisease.com/?ref=FB01 - Tracks traffic from a FB Ad http://erasedisease.com/?ref=sas&SSAID=289169 - Tracks more affiliate traffic ...and the list goes on and on. My first question is do you think this could hinder our Google rankings? SEOMoz Crawl doesn't show any Duplicate Content Errors, so I guess that's good. I've just been reading a lot about Canonical Url's and eCommerce sites, but I'm not sure if this is a situation where I'd want to use some kind of canonical plugin for this Wordpress website or not. Any advice would be greatly appreciated. Thanks so much!!
Technical SEO | | Linwright0 -
Young site trying hard, but banging head against the wall -- Site Review
Hi All New to PRO but we're seriously committed to getting this working. And firstly thank you to anyone who offers any useful thoughts and insights. We've launched a new site, unfortunately late to the market for the season and are really struggling to get search engine recognition. Site: http://www.ignitehats.co.uk/ We're continuously adding new content, slowly gathering more links and working hard to promote socially. But even on our clearest search terms like "Ignite hats" we're down on page 4. Both GWT and the Seomoz tools highlight no big problems (a few titles that are too long) but otherwise nothing. Maybe wrongly we requested that the Google spam team review our site incase it was being penalised, but got a template response saying the site was not in their spam system (phew, there wasn't a reason it should be we believe). We're wondering if this is just that our site is just too young? It's been live for 6 weeks. But worry maybe this is not the case. We've had success with another site we run much sooner than this. Any help or pointers would be really appreciated. Similar stories and what others have done, at least to give us some confidence to carry on would be great. Thanks for reading.
Technical SEO | | JHill0 -
Should we block URL param in Webmaster tools after URL migration?
Hi, We have just released a new version of our website that now has a human readable nice URL's. Our old ugly URL's are still accessible and cannot be blocked/redirected. These old URL's use a URL param that has an xpath like expression language to define the location in our catalog. We have about 2 million pages indexed with this old URL param in it while we have approximately 70k nice URL's after the migration. This high number of old URL's is due to facetting that was done using this URL param. I wonder if we should now completely block this URL param from Google Webmaster tools so that these ugly URL's will be removed from the Google index. Or will this harm our position in Google? Thanks, Chris
Technical SEO | | eCommerceSEO0 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140