Help!!! GMB Service-Area Business
-
Hello fello SEO’s! I’ve got some GMB questions that have been wracking my brain for the last couple weeks and need some ideas.
Tl;dr - How should we properly set up service-area GMBs? Create GMBs for every county we serve? Additional context and questions below:
I have an enterprise level client who operates in the flooring industry. One thing that separates them from the pack is they don’t have physical locations (service area business) despite serving mostly the entire continental US.
Currently, I am working to cleanup the GMB profiles because they have been neglected. My idea/what I think is the norm, was to create GMB profiles for the major markets they served. Within those GMB’s we would target major counties served within that area aka the service areas.
However, I was met with some push back on this. Someone mentioned that we should instead be creating individual GMB profiles FOR EACH county that was served. I cautioned against this mainly because of the amount of work it work it would take to create/maintain/drive reviews for/etc if we had a GMB set up for almost every county in the US.
Now that we got that boring context out of the way, my question to you is this.
1. How should we properly set up service-area GMBs? Create GMBs for every county we serve? Or Create GMB’s for main markets only and list the counties served in the GMB profile backend? 2. For each GMB profile create, a matching city-page will also be created. What information should be listed on the city page? Obvs, NAP, map, reviews, etc. I’m talking about copy. Is one of our keywords in “laminate flooring installation Los Angeles” should that keyword be optimized in the Los Angeles City page? Or should the LA city page be a hub, and have multiple surrounding pages optimized around keywords. For example, just having a page dedicated to the keyword “laminate flooring installation Los Angeles”Helpful answers appreciated!
-
Dear Bryan,
Please accept my apologies for the delayed reply to your important question. I only just now noticed this thread. If you are looking for sound advice on this, I highly recommend this article:https://www.sterlingsky.ca/multiple-google-my-business-listings/
-
Set up the service-area GMB for the main cities and list the counties served in the GMB profile backend. For the service areas, I would suggest looking for the top-areas where services are searched, then add up to 20 of the top service areas in GMB based on the data.
For each matching city-page, I would suggest adding NAP, Map, Reviews, Optimized Copy for the targeted keywords and try to include some geo-tagged images which will help with local ranking. For Keyword Optimization, having a dedicated page for each of the services will help in ranking, such as a page for “laminate flooring installation Los Angeles” optimized for keywords similar to ‘laminate flooring’. The same process can be followed for other services or cities as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Multiple business locations
Hi we run a Cardiff fencing company, but we also want to appear on Google for another city called Newport, do we need two business addresses, or is it just a matter of creating two separate pages on our WordPress website for the two cities? we want to be on the first page of Google.
Moz Local | | sarahwalsh0 -
Unsolved Adding Services
Re: Why is Moz telling me to add services when there isn't a ps Moz Local is telling me to add services to complete my location profile, but when I go to the Rich Data page it directs me to there's no place to add services. How am I supposed to add services?
Moz Local | | Pannos0 -
New Address on Business
Hi community, I have moved to a new address and I purchased my Moz Local for that address, but there are some listings still popping up with my old address, what can I do?
Moz Local | | FBDOORS0 -
Moz Local Not Showing My Domain as Listed in Google My Business
I have subscribed to MOZ Local and it is not showing my domain as listed in Google My Business even though when I Google my business it appears in Google on the right. Is MOZ Local experiencing a bug?
Moz Local | | Kingalan10 -
Our Google my business listings aren't syncing with Moz listings. I've tried importing them but nothing happens. Anyone know what the problem could be?
We have a professional level subscription for 5 company listings on Moz Local. These listings seem to have synced everywhere except for Google My Business. 1 out of 5 of these synced with Google My Business. When I try to import the listings that aren't synced, nothing happens. I would try the option "push to Google my Business" but we already have listings there. Any ideas about why these aren't importing/syncing?
Moz Local | | Data_Foundry0 -
Difference between 'City' and 'Province' on Moz Local business listing page
Sorry, I'm stuck on this one. I'm trying to clean up my business address on Moz Local as I have a duplicated version that ranks better than my verified listing (which is Fulham Nannies). I'm wondering if the problem arises from my entry on Moz Local's business listing for which I've entered 'London' in both the 'City' and 'Location' fields.. I'm not entirely sure that's correct, or what I should in fact enter in the 'province' field other than what I've got at the moment, I.e. London. Should I put something like 'South West London' for province and keep the city entry as London? I'd really appreciate any guidance anyone might have, thanks in advance.
Moz Local | | Moira_Walsh0 -
Moz Local: Does cancelling change information in business listings?
I was reading the FAQ on Moz Local and would like clarification about this question/answer: What happens to my listings on the sites in your network if I cancel my Moz Local subscription? Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images. Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription. So let's say my business moved to another location. Then I signed up for a Moz Local subscription, updated my business address, and then did not renew. After I cancel the Moz Local subscription, will my business address in the Acxiom and Localeze listings revert to what it was before I changed it through Moz Local? Please let me know. Thanks!
Moz Local | | lssi_admin0 -
Which "business type" is most appropriate for MozLocal?
We are trying to select our "business type" for MozLocal. It's not clear what the implication is by choosing one over the other: brick and mortar or service area? Does anyone understand the criteria to choose one over the other, and when and how is this used by local listings? Thanks.
Moz Local | | partnerscreative0