How to Incorporate Awkward Keyword Phrases
-
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
-
Hi Lpantell
I think "near me" is a bit of a gotcha - searchers use this term, but Google understands that businesses don't describe themselves this way. If you search for "therapist near me", "restaurant near me", etc., you'll notice that the top ranking sites do not use the phrase "near me". Instead, they mention the location.
-
There are many ways to incorporate awkward keyword phrases. The most common way is to use a "meta description" which is the text you see when someone goes to your website's homepage and it will have some information about what they can expect from your site.
This text also includes any keywords that may be relevant to the content on your site, so make sure that you include those as well. You can also use "title tags" which are a little bit more technical but essentially the same thing: these are words or phrases that appear in bold on the top of each page of your website, in order for search engines like Google and Bing to understand what type of content you want them to index and rank highly for.
If you're looking for something more creative, there are tons of different options including adding images with captions or even videos into blog posts and articles so that people know exactly what kind of content they'll be getting.
-
@lpantell
Keywords don't have to be next to each other for Google to associate them and rank for them. Maybe just include them on a given subpage, not necessarily next to each other?You will then see on which position they will start ranking and then take the next steps?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alternate Spelling of Brand
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"? Search Console (last 28 days) "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position Note: our domain is thequeenslace.com and I use a redirect from queenslace.com. Thanks,
Technical SEO | | pmk0
Patrick0 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330 -
Will amp be effective in 2022?
Will AMP be effective in 2022? I am thinking of using AMP on my website since Core Web Vitals has become a ranking factor. For mobile devices, I guess AMP would be a good option to align with the Core Web Vital update.
Algorithm Updates | | Yash20020 -
After 301 redirection non-English keyword points to English language pages
We had multilingual website on .co.uk domain and somewhere in April, we've done 301 redirection from domain1.co.uk pages which were in Polish language to domain2.com/pl domain and now for some Polish keywords Google SERP sometimes shows English pages (.com) and sometimes polish pages (.com/pl). Previously co.uk/en had English content and that got redirected to .com. What could be the reason? Thank you for all responses.
On-Page Optimization | | Optimal_Strategies0 -
Is Article Length A Factor For Keyword Stuffing?
I've noticed that the SEOmoz On Page analysis tool sets a limit of 15 occurrences for a keyword on a page. It seems this is not dependent on the page length? Is that not relevant? Thanks!
On-Page Optimization | | andersvin0 -
On-page keyword usage
SEOMOZ gave me all zeros for keyword usage. Why? The site is www.grass2greens.com and the keywords are "Asheville Landscaping Edible." The site includes these words in the title page and throughout the body text. I am not really sure, but maybe one cause for these low keyword usage ratings might be redirects or some meta tag issues, but I am really not sure. Any ideas?
On-Page Optimization | | dcaudio0 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0