Unsolved Google Analytics (GA4) recommendations for SEO analysis?
-
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different.
-
Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4?
-
Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available?
-
If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them?
At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following:
- all site visits
- all organic visits
- organic visits as a percentage of all site visits
- organic visits that led to a specific goal completion
- organic visits that led to any goal completion
Thanks in advance for your help!
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Capturing Source Dynamically for UTM Parameters
Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics? We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website. If we set a permanent utm_source, it would appear the same for all incoming traffic. Thanks in advance!
Technical SEO | | peteboyd0 -
Malware, Google Ranking and cleanup
Hi My website was infected with the malware. We have cleaned it and during the process we had to delete the cache. Now website is showing like this on the google. How can i fix this? 3e8e9111-eac7-4238-a691-9678542eb4cf-image.png Secondly, As i have lost all the ranking, how can i get back quickly? Please help Thanks in advance
On-Page Optimization | | fslpso0 -
We setup a new Google Analytics account for the new domain but the old one is still there
Hi, Our company has changed their domain almost a year ago and after the migration, they created a new Google Analytics account rather than changing the address on the existing GA account. Now I can still see that Google indexing the old domain. Just wanted to ask if we can still tell Google that we've changed the domain on the old one? Or, should we just go ahead and use the new one and delete the old one? Very confusing, but our traffic is constantly dropping although we rank for on the first page for tracked keywords, just want to understand if there is a connection between the organic traffic droppings and not telling Google we've changed the domain. Thanks! NJt7vbJ
Reporting & Analytics | | Lucidica0 -
How can I overwrite previously imported cost data in Google Analytics?
I choose the overwrite option but it keeps adding the costs to the existing costs. When i select that radio button and click done, that option does not appear on the summary screen. That section next to Import Behavior is blank.
Reporting & Analytics | | JGB5550 -
Google Analytics Average Position
I'm looking at Google Analytics -> Acquisition -> Search Engine Optimization -> Queries reports. I'm looking at keywords and the average position. What Google reports and what I see in a Google incognito search is different (usually my search is much lower). For example, for one search term, Google reports 5.8 average position and every time I search it is 8. My local result is 4. Anyone know why this is? I'm wondering if Google is averaging the Local results into number?
Reporting & Analytics | | CalicoKitty20000 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
Behavior Flow vs. All Pages report in Google Analytics
In the interest of determining why our ecommerce site isn't converting, I've been spending some quality time with GA. I've suspected that our front page is part of the problem, especially where our organic traffic is concerned (we get a good deal of referral traffic from a link on an OEM's site). According to the Behavior Flow report under the Behavior section of GA, organic traffic to our home page is hemorrhaging (roughly 60% bounce rate). But when I went to the All Pages report (Behavior > Site Content > All Pages) and looked at organic traffic to our home page, then looked at the Medium as a secondary dimension, I'm getting a bounce rate of 35%. Why the massive discrepancy? Can somebody assist?
Reporting & Analytics | | ufmedia0 -
Google Analytics - my continuing adventures
Hello I'd appreciate views of the various metrics I'm struggling with in GA: I've run 2 different reports that provide 2 different outputs. 1. In Standard Reporting you can report in Traffic Sources on Organic Search by Keyword, which returns the number of Visits. 2. In Custom Reporting you can define the Keyword dimension and the Organic Searches metric, which returns the number of Organic Searches. This returns 2 different numbers. For example, over the last month for a given term report 1 returns 77,306 visits whilst report 2 returns 52,589 organic searches. I have found some definitions: "Visits represent the number of individual sessions initiated by all the visitors to your site." "Organic Searches: number of organic searches that happened within a session. This metric is search engine agnostic." My understanding of these definitions is that report 2 should return a larger value than report 1 rather than what is happening (i.e. report 1 returns a greater value than report 2). Does anyone have a greater understanding of what these mean and relate to? Does anyone have any views on which metric is more useful? Thanks Neil
Reporting & Analytics | | mccormackmorrison0