Unsolved Wild fluctuations in ranking, any thoughts on why or what to do about it?
-
We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight.
Any thoughts on this behaviour and what we should be doing to stabilise the ranking?
-
Some times It happens, Because time to time google update various algorithm so that ranking will fluctuations.
-
Fluctuating keyword rankings can happen due to several factors. We've all been there at some point. As mentioned here, the recent Google algorithm update might have affected your keyword's ranking. Does your website have fresh, high-quality content? Regularly update your pages and add new relevant content. Check and improve your site's technical SEO, including page speed and mobile-friendliness. Build quality backlinks from reputable sites. Analyze your competitors to see what they're doing differently. Monitor these factors and implement the changes where needed; that should help stabilize your rankings.
-
I think i quickly answered this, but to provide a more detailed answer, after the Google Helpful Content update, businesses really seen massive changes in where they ranked on Google.
So, we had updates, in the past, Google Penguin, etc, targeting link spam. This update was different,
The Google helpful content update looked at how useful, how much does the written work, meet the standards set out in Google E-EAT.
So, our best advice would be, contact an SEO company, for some advice, which pages/ blog posts are weak, need improving, make gradual improvements, improve the whole websites content marketing, over time rankings should improved.
However, word of advice, do consult with an expert SEO consultant on this, as if the improvements are not done right, rankings can drop further. so hire the best SEO company, and get good advice, as rankings can drop, as well as move up.
-
It could be because of a Google algorithm update, so our advice would be wait for “ranking flux” to settle, then see what changes need to be made.
-
Wild fluctuations in search engine rankings can be a perplexing challenge for website owners and SEO practitioners. These fluctuations can stem from a variety of factors, including algorithmic updates, changes in competitor strategies, technical issues, and content quality. To address this issue, it's crucial to monitor your website's performance regularly and stay informed about industry trends and search engine algorithm changes. Implementing strong SEO practices, such as optimizing content with relevant keywords, improving website speed and user experience, and building a strong backlink profile, can help stabilize rankings over time. Additionally, leveraging tools like InShot Video Editor to create high-quality and engaging video content can enhance user engagement and contribute positively to SEO efforts. By focusing on a comprehensive SEO strategy and adapting to evolving trends, website owners can mitigate the impact of ranking fluctuations and maintain a strong online presence.
-
[https://mza.seotoolninja.com/community/q/topic/71696/big-ranking-fluctuations/2?_=1715781547609](link url)
Related and also unsolved.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big Ranking fluctuations
Hi all, 👉 we need your help/expertise. For a longer period of time we (https://bluebillywig.com) experience huge increases and decreases on a day/week ly basis for our keywords. We are moving from positions in the top 3 to positions in the top 50. The site has been fully screened for technical issues, indexation problems and we have also checked the positions of competitors (where we do not see the fluctuations). Example keywords where we see the issue: Gepersonaliseerde video Video content protection. See screenshots example bbw.png BBW-example.png If somebody has any suggestions, let us know.
SEO Tactics | | Watvindthidde
Thank you so much for your time and advice.1 -
Unsolved Mobile Rankings for me and competitors disappear in Moz but still ranking.
Hi, I'm trying to create an SEO report for my client however their mobile rankings have completely disappeared for Google Mobile rankings. Competitors rankings have disappeared as well. Could this be a Moz configuration issue?
Moz Pro | | baddjuju0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
MOZ rankings HUGE drop to 1
Hello, My website's MOZ rankings dropped dramatically to DA 1 PA 1 MOZ rank 0 Backlinks 0. A problem seems that my backlinks are no longer recognised, as there are of course many backlinks active and not the 0 mentioned. Also, I recently experienced a big drop in Google SERP, only for my homepage (main keyword), not for subpages (longtail). I don't know what might be the cause for the SERP and MOZ drop. The only thing I can think of is that the past months I first changed from http://www.mydomain to http://my domain and later to https://mydomain However this was done properly and added in Google search console. Also Google SC does recognise my backlinks still (eventhough most are to the old redirected http://www.mydomain version). Can this be the cause, or do you have any suggestions what might be the cause, or what I can do to find out? Obviously I am interested in finding out the reason for the big SERP drop as this might have to do with the same cause for the big MOZ drop. Thanks! 🙂
Reporting & Analytics | | Torilion0 -
Improved keyword ranking but less traffic
Hello fellow mozzers! My collegue and I are a bit puzzled in regards to our recent website statistics. In november 2013, we upgraded the technological platform of our website to be fully HTML5 coded, and implemented the schema.org Products scheme to systematically tag all our products on the site. To prevent too much loss of visitors, we created a 301-redirect table from almost all our old URL's to the specific new ones, as we implemented a new URL structure as well. The first few months were bumpy as expected, making a huge drop in rankings before rising up again. Our keyword rankings are better then ever (60% of the keywords in top 3, average competition, 25% more on first SERP) but our number of visits dropped by about 10%. Our bounce rate went down from 20% to 14%, our returning visits are stable, but our new visitors stats dropped by 25% as well. This comparison was made between equal periods in the current year and last year, using organic data stats. (new technical platform vs. the old one) What could be the reason that our number of visits dropped 10% while our keyword ranking is better then ever? We don't have any manual penalties in GWT and can't understand why visits would drop so much while ranking improved. May it be so easy that there's just less search volume on our ranked content or does anyone have other ideas? Thank you all in advance!
Reporting & Analytics | | EconostoNL0 -
Can't seem to rank for keyword "home care grand rapids" - need some advice
I am trying to rank for "home care grand rapids" and am having a really difficult time. My site: http://healthcareassociates.net has better backlinks, keywords and other seo markers than my competitors but I still can't seem to rank. The keyword and associated keywords (home care grand rapids michigan, home health care grand rapids, etc.) are only 31-33% difficulty and my site/page rank is better than the leading sites. What gives? Todd
Reporting & Analytics | | t1kuslik0 -
More Traffic From Lower Rankings?
I have access to analytics for two different sites that rank for the same keyword. Strangely, the site that ranks on page 3 gets three times as much traffic as the site that ranks on page 1 (rankings according to multiple SEO tools as well as my own browser). How is this possible?
Reporting & Analytics | | JABacchetta0 -
Why did my home page fall off of google rankings?
My home page at www.smt-associates.com has been ranked well for various key word phrases for years. I've tried to optimize it for the search "Crystal Lake CPA Firm" and it always had ranked number 1-2. Now it doesn't even rank in the top 5 pages (actually I don't know which page it falls on). I did an on-page report card and it has an A rating. So, what is preventing Google from ranking my home page on page 1? There's not that much competition so this should be an easy ranking for me. I don't know how ling this has not been listed, but I did modify my site about 12-18 months ago with a new WP theme. Could the theme be the problem?
Reporting & Analytics | | smtcpa0