Any Good Ideas on Promoting a Contest?
-
Does anyone have any good advice on how to promote a contest? Has anyone hosted a contest and had a lot of good luck that could offer some pointers on how to get the word out? The contest consists of people uploading a 60 second or less WildBlue commercial video that they have created. The video with the most votes will win the competition, and we are giving the winner a $50 cash prize. So far I have been Tweeting about it, and I have sent out a press release. Any other advice will be appreciated. The link to the contest page is http://www.mybluedish.com/lp/contest/ if you want to take a look at it. Thank you in advance.
-
This seems like a contest your customers might be interested in. Do you have an email list? Perhaps send it out there.
I have never run a contest where someone has to create a video, but I have had success with free contest listing sites. Do a quick google search and you will find a few where you can list your contest. Also, don't be afraid to ask your followers to RT your Tweets. I find when I ask followers are happy to oblige.
Best of luck with the contest!
-
I know this probably isn't what you're looking for by any means, but I think it's going to be hard to really promote the contest given how small the cash prize is. It's just not exciting enough to really generate any sort of buzz, and certainly no press whatsoever. If you had a few thousand dollars in your budget and thought up some unique prizes for the top 3 winners, it would be much more marketable.
But I understand, budget is always an issue. I would try tweeting bloggers and influencers in your niche or in related industries asking if they can RT the details. Now is the time to call in any favors you have from personal connections or people you know in the industry.
You might try reaching out to niche amateur filmmaking communities, although I suspect you would have much better luck with a bigger prize. Though that's not really the audience you want to reach with this contest, it could help get you some better quality submissions, for content's sake.
-
I haven't personally hosted a contest but some of the ones I have seen have mainly used Facebook to promote it. This allowed fans to view the videos others have created and comment on them. Potential entrants can then see what others have done and get ideas. It also creates more followers of the contest as they come back to see the new videos. It is only one idea I have seen work in the past but I hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please Guide me - Is this good or bad backlink? Website have all same type of backlinks.
Website niche - Animation and 3D Rendering Studios Backlink from - http://www.adamfrisby.com/create-home-design-and-interior-decor-in-2d-3d.html the anchor tag is image URL from one of the many images in that post. Please let me know such types of links were good for bad?
Intermediate & Advanced SEO | | varunrupal0 -
Is a .tv domain good for video optimization?
Does anybody know of any information or resources that point out .tv domains are helpful for video optimization? Thanks.
Intermediate & Advanced SEO | | RosemaryB0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Geo-specific SERP Rank Tracker that is good for hyper local results?
We've had a lot of success using Raven Tools, as well as some other tools for SERP Rankings for our clients; however, most only go down to the country level. We're researching into some good hyper local trackers (down to the city/zip level). Does anyone have any suggestions?
Intermediate & Advanced SEO | | BlastAM0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0 -
Any idea why I can't add a Panoramio image link to my Google Places page?
Hey guys & gals! Last week, I watched one of the Pro Webinars on here related to Google Places. Since then, I have begun to help one of my friends with his GP page to get my feet wet. One of the tips from the webinar was to geotag images in Panoramio to use for your images on the Places page. However, when I try to do this, I just get an error that says they can't upload it at this time. I tried searching online for answers, but the G support pages that I have found where someone asks the same question, there is no resolution. Can anyone help? PS - I would prefer not to post publicly the business name, URL, etc. So, if that info is needed, I can PM. Thanks a lot!
Intermediate & Advanced SEO | | strong11 -
Any ideas?
I've been working on http://www.gear-zone.co.uk/ for a while, and we moved on to a SEO-friendly platform in November last year. Rankings have stabilised after dropping heavily on the old platform, but they haven't improved inline with the amount of link building we've done. Does anybody have any ideas for tricks that we could have missed? Any advice would be much apptreciated.
Intermediate & Advanced SEO | | neooptic0 -
Quicksimpleinsurance.com is not getting any visibility in Bing/Yahoo! Any idea why? It's doing alright on Google.
I have a insurance wordpress blog that is not getting any visibility in Bing/Yahoo! It's roughly 2 years old and has been indexed in all three major search engines. It's doing alright in Google and actually showing some promising rankings. But it's nowhere to be seen on Yahoo!/Bing for any insurance related phrases. Any ideas what's wrong?
Intermediate & Advanced SEO | | Chadwickc20