How to Define Best Structure of Title Tag and Meta Description?
-
I want to define best structure of Title Tag and Meta Description for my eCommerce website. There are too many categories over there and many be increase in near future.
There are 7K+ products live on website so, it's quite hard to develop Title Tag and Meta Description for all product pages. That's why I have set automatic Title Tag and Meta Description creation with help of developers.
I want to do similar stuff for my category pages. Can anyone suggest me structure of Title Tag and Meta Description which suppose to help me in well over Google's organic result.
I have define structure as follow.
Title Tag:
Category Name: FREE Shipping & Discount Category Name | Vista Stores
Meta Description:
Category Name with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Category Name.
Meta Keywords:
Category Name
I also want to give real time example with specific URL. (http://www.vistastores.com/69_21/outdoor/patio-umbrellas.html)
Category Name = Patio Umbrellas so with help of above structure Title Tag and Meta Description will be as follow.
Title Tag:
Patio Umbrellas: FREE Shipping & Discount Patio Umbrellas | Vista Stores
Meta Description:
Patio Umbrellas with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Patio Umbrellas.
Meta Keywords:
Patio Umbrellas
So, Does it matter for good performance? If any inputs in same direction so I am eager to read it.
-
How your tags are generated are not considered in any form. Your e-commerce solution can automatically generate the tags, or you can manually create them.
The content of the tags themselves are what's important, not how they are created.
-
Oh great. BTW: Automatic Meta info creation will not mesh up my organic ranking. Right??
-
Meta Keywords should not be used at all. They offer absolutely no SEO value. It is simply extra HTML code which needs to be processed every time a page loads.
For the title tag, there are two considerations: ranking and CTR. From a pure ranking perspective, your title should be short and focus on unique keywords or phrases people will use to locate your page. Example: "Patio Umbrellas" or "Patio Umbrellas | Vista Stores".
From a CTR perspective "Free Shipping" is attractive, but I would recommend using that phrase as the first words of your meta description, not the title tag. Example of Meta Description: "FREE Shipping on Discounted Patio Umbrellas. 100% Price Guarantee!. Buy today and save 20-40% on attractive, modern Patio Umbrellas."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Writing unique meta titles for canonicalised products or not?
Hi all, I have a question (duh): I have like 10 colours of the same product. I will make one colour the canonical, do I still need to write unique meta titles for the others? I am almost certain it doesn't add value at all, but wanted to double check since I couldn't find it anywhere. Thanks a lot in advance and have a great day!
On-Page Optimization | | TheOnlineWarp0 -
Changing my title tags
My title tags always get changed, i label them correctly, no too long or short and they always get changed, any ideas?
On-Page Optimization | | benjaminmarcinc1 -
Image Tags And Titles
Hi, I am currently revamping my website with a new look. Some questions i have with regards to the images found on a page. I know that we need an alt tag for each image. This should not be keyword spammed. However, what about the title tag for the image? What is the best practice for image title tags? Should it be the same as the alt tag? Should it be different? Should I leave it blank? If I am running a wordpress platform for my website. The defaulted settings for wordpress is that all images inside a post are clickable. When clicked, the page loads from abcdef.com/page/ to abcdef.com/page/image.jpg. This seems to be generating alot of internal links but I don't see the value of loading an image when my visitors click on that. Should I let the image be clickable or remove the link on the image for best SEO practices? Thanks for your advice. paul
On-Page Optimization | | paulgian1 -
Title tags for deep pages
Just pondering what is current best practice for Title tags of pages buried deep within my website? Say I have a page about 'Cheese's of the world' and from that page there is a page about 'Cheshire Cheese' how would you suggest to structure title tags Would for example this be ok - Cheshire Cheese | Cheese's of the World | Brand name Or is this better - Cheshire Cheese | Brand name Just wondering as I'm redesigning my site currently and looking at everything! Ted PS - I like cheese 🙂
On-Page Optimization | | Jon-C0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
SeoMOZ meta descriptions
Anyone notice that seoMOZ doesn't use meta descriptions? Any idea why not?
On-Page Optimization | | SoulSurfer80 -
Title Keyword Question
I'm writing up keywords for new pages on a website. There are a number of variations on the way we can say what we're looking for, and I don't want to post the specific keywords but I'll give an example using fruits. Let's say I want to optimize for Granny Smith apples, McIntosh apples, Jonathan apples, etc. Could my title be Apples - Granny Smith, McIntosh, Jonathan and my page will come up when someone searchs "Granny Smith apples" or "McIntosh apples" etc. or do the words have to be repeated in order. Obviously I will also be repeating these in the description and on the page I'm optimizing. Thanks!
On-Page Optimization | | crlana0